3 great reasons to start an online business today

Check out our top 3 reasons why there's never been a better time to set up an online business than right now.

If you've got an idea that you think will succeed but are hesitating because you are worried about failing and losing money, then get ready to be inspired to start today - right now even.

Sure, the economy is not great, but there are signs of growth, and successful people didn't get that way by sitting around waiting for the economy to improve.

Why great customer service is the best marketing strategy

Any company that outsources their customer service is being silly, and are inviting competitors to swoop in and pilfer their client base.

Customer service is one of the few real opportunities you have to forge a solid relationship with people. Why on earth would you want to hand it over to someone else (who hides you from the people that sustain your business)?

And while handling customer complaints and queries can seem like a chore, it can be converted into one of the most powerful marketing strategies available to you.

Design websites for usability to increase conversions

When it comes to making sales and conversions, the best website is one that is easy to understand, easy to use, and quick to meet the needs of customers.

Perceived performance (how fast a user thinks a site is) highlights how people believe websites are faster if they are able to accomplish their objectives easily - even if that site is relatively slow.

In other words, a site that is easy to understand and use tends to create a positive experience and improves customer satisfaction levels - so that people think it is faster than it really is.

How to set up a company email account on your own domain

A lot of small business owners find that they need a corporate email address on their own work domain, but aren't entirely sure what is required to set things in motion, beyond needing a domain name.

And while using something like mycompany @ gmail.com might be sufficient for the first few weeks, you'll want something more professional going forward - because it promotes you better.

Also, given how much spam arrives from the free email systems, it's unlikely anyone will take email from a hotmail address seriously.

5 essential YouTube videos for online startups

There's a stack of really mediocre instructional clips on everything from writing a business plan, understanding the science of marketing, or improving SEO and ranking higher in Google.

You could probably spend weeks combing through everything, but like most entrepreneurs you probably don't have the time.

That's why I've collected five of the most useful and important YouTube clips to help you get the basics right - especially when it comes to ensuring your business and website get the most from the Internet.

College course outline for Internet startups

Being an entrepreneur is something that should be encouraged and nurtured in everyone from an early age - especially in a country like the U.S. where the economy relies on small business.

Every school and university should offer a range of courses designed to empower young people to take an idea and turn it into a profitable enterprise, with confidence and competence.

Sadly, most educational institutes seem intent on sticking to dry, academic curricula that might teach young minds how to think, but don't prepare them for the harsh realities of the real world.

3 things to avoid when starting an affiliate marketing program

Starting an affiliate program to market your business online is a great way to get real growth - but it comes with dangers that you must manage pro-actively from the start.

By definition, affiliate marketing hands a degree of control over to the publishers who market on your behalf.

Because these publishers are incentivized with sales commissions, they may end up using advertising and promotional strategies that your own company might not be comfortable with.

How to handle 404 errors

Well managed 404 "file not found" errors can turn potential problems into great opportunities that help you get the most from Web traffic that might otherwise slip between the cracks.

Even if visitors are trying to find content that no longer exists, a good 404 error page can direct them to the information they are after and lead to a conversion - just like any other good landing page.

Makes sense right? Just because a visitor is after a non-existent page (perhaps they have been directed to a mistyped URL from another site) doesn't mean we can't try give them what they're after anyway.

Startup jobs: Weighing equity vs. income

Deciding whether to take a job working for a startup company is a decision that can lead to fabulous riches or years of wasted effort with little to show.

In short, it's a high risk decision.

So how what factors must be taken into account when working out how to take an offer?

This article lists six questions you should ask yourself before considering any job offer - to help ensure you get a fair deal and make the right decision.

Business Opportunities (to create for yourself)

Isn't it frustrating that some people just seem to have that entrepreneurial knack - business opportunities just seem to go their way again and again?

Is it because some entrepreneurs are just luckier than others, or are they doing something that puts them in the path of opportunity more frequently than the average person?

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