Blogs

5 essential YouTube videos for online startups

There's a stack of really mediocre instructional clips on everything from writing a business plan, understanding the science of marketing, or improving SEO and ranking higher in Google.

You could probably spend weeks combing through everything, but like most entrepreneurs you probably don't have the time.

That's why I've collected five of the most useful and important YouTube clips to help you get the basics right - especially when it comes to ensuring your business and website get the most from the Internet.

College course outline for Internet startups

Being an entrepreneur is something that should be encouraged and nurtured in everyone from an early age - especially in a country like the U.S. where the economy relies on small business.

Every school and university should offer a range of courses designed to empower young people to take an idea and turn it into a profitable enterprise, with confidence and competence.

Sadly, most educational institutes seem intent on sticking to dry, academic curricula that might teach young minds how to think, but don't prepare them for the harsh realities of the real world.

3 things to avoid when starting an affiliate marketing program

Starting an affiliate program to market your business online is a great way to get real growth - but it comes with dangers that you must manage pro-actively from the start.

By definition, affiliate marketing hands a degree of control over to the publishers who market on your behalf.

Because these publishers are incentivized with sales commissions, they may end up using advertising and promotional strategies that your own company might not be comfortable with.

How to handle 404 errors

Well managed 404 "file not found" errors can turn potential problems into great opportunities that help you get the most from Web traffic that might otherwise slip between the cracks.

Even if visitors are trying to find content that no longer exists, a good 404 error page can direct them to the information they are after and lead to a conversion - just like any other good landing page.

Makes sense right? Just because a visitor is after a non-existent page (perhaps they have been directed to a mistyped URL from another site) doesn't mean we can't try give them what they're after anyway.

Startup jobs: Weighing equity vs. income

Deciding whether to take a job working for a startup company is a decision that can lead to fabulous riches or years of wasted effort with little to show.

In short, it's a high risk decision.

So how what factors must be taken into account when working out how to take an offer?

This article lists six questions you should ask yourself before considering any job offer - to help ensure you get a fair deal and make the right decision.

Business Opportunities (to Create for Yourself)

Isn't it frustrating that some people just seem to have that entrepreneurial knack - business opportunities just seem to go their way again and again?

Is it because some entrepreneurs are just luckier than others, or are they doing something that puts them in the path of opportunity more frequently than the average person?

How to create a Shopify eCommerce site

Shopify is an eCommerce website builder that makes it quick and easy for anyone to build and host their own cutting-edge, responsive online store.

It's the fastest growing hosted shopping cart solution that is dominating the market due to it's elegant user interface, simplicity, power and speed.

Because it's important for an online venture to become operational as quickly and cheaply as possible, Shopify undoubtedly represents the best solution for small to medium sized startups.

How to survive without Google search traffic

Organic search traffic from Google is so valuable that many businesses come to rely on it as their primary source of income.

And while it may seem that the sun will never set on high converting organic traffic from the search giant, you might want to think about what would happen to your enterprise if the flow dried up.

I've experienced both the frustration and despair of losing Google traffic to an unknown and unexplained penalty (only large, important businesses get the information they need to recover in a matter of days or weeks), but have also seen how other companies have thrived without Google entirely.

What grumpy cat can teach you about creating a million dollar income

In case you haven't already heard, there's a little kitty out there with feline dwarfism that earns more than you do.

Grumpy cat, according to Wikipedia, seems to be raking in millions of dollars, and this might strike you as odd given how difficult it is to start a successful enterprise these days.

Weebly eCommerce vs. Bigcommerce

Weebly, arguably the world's leading online website builder, recently announced major updates to their eCommerce offering, that includes features like a coupon generator, product options, personalized emails, and more.

And while Weebly makes it quick and easy to build normal websites, how does it compare with leading, hosted shopping cart solutions like Bigcommerce?

Pages