Competition in the world of online marketing is fierce - I mean really fierce - making it vital to choose the best possible marketing strategy to deliver sus
Easy 3-Step Online Competitor Analysis
Use three quick and easy steps (plus a few secret SEO & marketing hacks) to research competitors online, learn what they are doing to succeed and how to grow your business faster.
The One Competitor Analysis Tool You'll Need...
SEMRush is a vital competitor analysis tool for entrepreneurs, small business owners & marketers.
The Best 'All In One' Competitor Analysis Tool
With over 5 million users SEMrush is recognized as one of the biggest and best search engine marketing platforms.
A complete, affordable digital marketing toolkit.
Competitor analysis is a great way to understand where new opportunities lie and what gaps exist. Use it frequently to direct new marketing strategies and campaigns, or improve existing ones.
Using this quick and easy online 3-step process, everyone from individual bloggers and entrepreneurs all the way up to fortune 500 companies can gain invaluable insights and drive growth.
1. Identify Direct Competitors
Identifying competitors online is pretty straight forward - provided you have done a bit of keyword research beforehand.
Keyword Research Hack
Keyword research is the process of identifying which keywords are the most valuable for your business.
Add a few potential search phrases you're interested in and let SEMRush's Keyword Analytics find related and relevant keyword ideas, with traffic volume and value estimates.
Discover new keywords and collate that data to understand the size of the organic search market in your niche.
Plenty of great search keyword analytical features also help you discover new, highly relevant keywords quickly and easily.
Search Google for your specific keywords and use the results to build a list of competitors.
It's important to search for long tail keywords in addition to highly competitive ones. Long tail keywords are often more valuable because they are more specific and lead to higher conversion rates.
Long tail terms are any keywords or phrases that do not drive as much traffic as highly competitive, more popular search phrases, but they tend to convert better because they are more focused.
Chart by ahrefs
It's important to list the keyword, domain and page (URL) for each competitor, like this:
|gap in the market||smepals.com||smepals.com/market-gap-ideas|
|gap in the market||thebalancesmb.com||thebalancesmb.com/identifying-gaps-in-the-market-for-your-small-business-4177776|
We'll use that information to analyze the competition at both the domain level (i.e. broad) and the page level (i.e. specific) in the next step.
2. Research & Track Competitors
Think of all the keyword data Google's Search Console provides about your own site.
Ideally, we'd want all the same data to research each of the competing websites in our list.
Fortunately, it's available and can be tracked over time using SEMRush.
While SEMRush has a limited free plan (and a 7 day risk free free trial), for ongoing usage you'll need a paid plan. Plans are affordable - especially considering the amount of time and effort you're likely to save trying to find, collate and analyze this data manually (if that's even possible).
SEMRush offers a completely free trial demo and training session that will teach you to do everything from anaylyze competitors to conducting a technical audit, creating content or analyzing backlinks.
For freelancers, startups and in-house marketers with limited budget
For freelancers, startups and in-house marketers with limited budget
For small to medium business and growing marketing agencies
For agencies, E-commerce projects and businesses with extensive web presence
In case you are not 100% satisfied with the service, SEMRush offers a 7 day money-back guarantee with no hidden charges or fees.
Depending on what type of business you have - whether it is a blog, an eCommerce store, or a traditional, bricks and mortar business wanting to drive growth online - there may be different aspects of a competitor's profile you're interested in.
Competitor Research Hacks
SEMRush offers a huge array of extremely valuable competitor data and insights that can be enhanced using a few pro tricks.
- Analyze competitor domains to learn their overall performance, marketing, PPC and SEO strategies.
- Analyze individual competitor pages to understand their backlink profile, rankings and organic traffic.
- Monitor traffic trends on an ongoing basis to keep tabs on shifts in market share.
- Understand that some data is based on estimates and should be used as a guideline only.
- Localize competitive data by using your country's database (if not in the U.S.).
- Compare performance against multiple competitors to better understand your niche market share.
- Use alerts to notify you of changes that may be important to your competitiveness (i.e. massive spikes in traffic, or jumps in rankings).
- Set up reports to streamline the competitive analysis process and save time going forward.
In general, gathering data in the following 8 areas for each of the identified competitors should give you more than enough data and insights to work with.
1. Keyword Analytics
Keyword analytical research doesn't only give you the general volume, value and variations of a given target keyword or phrase, it also indicates which domains and pages are dominating that keyword in the SERPs (Search Engine Results Pages).
This is extremely useful for discovering new competitors to add to your current research or include in subsequent rounds.
2. Traffic Analytics
Traffic analytics allows you to explore and directly compare the strengths and weaknesses of any competitor to learn where they are strong and where they have gaps. Learn everything about them, from who their audience is to which of their pages perform the best.
3. PLA Research (eCommerce)
You can also take things a step further by looking at who their competitors are in order to gain a deeper insight into the paid product listing market in your niche.
4. Organic Keyword Research
Organic keyword research shows traffic and ranking positions at both the page and domain level. This not only gives insight into how well a competitor is doing (in terms of driving valuable organic traffic to their pages), it is also useful for identifying new long tail keywords or keyword variations that may be highly valuable to you.
Monitoring changes on an ongoing basis is also a great way to keep tabs on when (and with a little extra research, why) a competitor experiences a sharp uptick (or downturn) in traffic.
5. Market Explorer
Market Explorer sheds light on who competes with your direct competitors and is vital for gaining a broader and deeper understanding of the niche, who the players are and how each business, website and page fits into the market landscape.
This data is presented in an easy to consume competition analysis matrix chart (shown above) that plots traffic growth against traffic volumes in your niche.
6. Backlink Analysis
Gather information about where competitors links come from. When those links appeared and why. This can be used later to decide whether there are opportunities to make connections with valuable influencers who can generate buzz and raise the profile and visibility of your own venture.
There's even a useful backlink gap analysis tool that shows exactly where gaps in your backlink profile exist between you and up to three competitors at a time.
7. Advertising Research
PPC (Pay Per Click) traffic also forms part of the marketing mix for most businesses. While juicy organic traffic is free, paid advertising can deliver great returns and help grow your business.
Find out how much competitors are spending on paid traffic and where they are putting their money.
8. Content Analysis
While the first seven steps focused on gathering information about competing domains and pages, none of it actually tells you what the competing pages actually look like. This is something best done manually.
Take some time to look at competitors' pages and how they are using that content to convert visitors and make money. It may help to think about this in terms of the sales funnel.
Sales Funnel Marketing Hack
Learn how to make your own high converting sales funnels right now.
Chart by AdEspresso
Understand how sales funnels can help drive conversions and increase earnings.
Quickly learn how to implement effective sales funnels for a diverse range of conversions, from email sign-ups to eCommerce purchases.
Are they growing a social media fanbase? Are they promoting newsletter signups? Are they writing in-depth articles, or white-papers. What about free eBooks?
Understand what is good about their content. What works?
Knowing this you can start to plan a better content strategy that takes advantage of their gaps and weaknesses.
3. Take Action
Having gathered a substantial amount of data about direct competitors, it's time to analyze that data to better understand:
- What content works
- What networking opportunities exist (i.e. influencers, blogs and media that linked to competitors might also link to you)
- What conversion techniques are being used (i.e. newsletter signups, deals, etc)
- What SEO gaps exist (i.e. what long tail keywords exist without great content or coverage)
- How much work is potentially involved in rising to the top of the SERPs (i.e. what type of backlink profile do competitors have that allows them to rank in Google)
- What paid advertising, PPC & PLA, strategies are being utilized
- What marketing strategies are being used (i.e. email marketing, social media marketing, etc)
With this information at your fingertips it's time to decide which strategies will work best - taking into account existing budget constraints, available human resources, in-house skills, and so on.
Most likely, content will play a significant role underpinning almost every other type of marketing you undertake. By understanding the sales funnels setup by competitors it's a lot easier to create content that contributes to your own powerful sales funnels.
How to Create High Converting Content
Make amazing content that attracts and funnels engaged traffic to well crafted conversion points for maximum ROI.
Make Money Blogging
Learn a new approach to creating game-changing blog content that drives high value traffic and funnels it to conversions, like a machine.
Learn to make conversions from your very first post.
Unleash your potential to radically grow earnings with online content using our free blog post business plan. Learn to differentiate your content from millions of competitors and dominate your niche.
Here are some additional proven marketing strategies that are effectively used in conjunction with the insights garnered from a competitor analysis.
The undisputed champions of inbound marketing are Hubspot who have plenty of great content, community and support for free - with paid plans available as you begin to grow and need pro features.
It takes a bit of time for inbound marketing to show returns. It's a medium to long term strategy that accumulates benefits over time leading to stable growth and sustainable profits.
AWeber is an incredibly popular email marketing platform because of it's slick, easy-to-use interface and wide range of integrations with 3rd party apps (such as your online store, blog, Facebook page, etc) that make growing a super valuable list relatively painless.
Make sure you grow a mailing list for an effective and sustainable sales channel in the years to come.
Social Media Marketing
Social media has quickly become part of the fabric of online business. Whether you are blogging or selling, the traffic and customers driving your profits can be grown using one or more of the major social networks. To run a social media campaign for business requires tools that help you understand the audience and create better engagement with them.
As you probably know, even the mighty Google has tightly integrated social signals into its results. As a result, businesses need to start building social influence in order to remain competitive online over the medium to long term.
SocialPilot helps you to save time and effort by managing all your social media profiles from one convenient location. Plenty of tools and support help you get the most from social.
Search Engine Optimization
Obviously, we've covered SEMRush in quite some detail already but it's also a useful tool for analyzing your own content and search engine optimization.
Web traffic and visitors lie at the heart of your success online. Don't lose sight of this fact (it's easy to get distracted or bogged down in SEO or marketing and potentially neglect this vital component).
Page speed and performance are vital. At the very least you should be using Google's free Pagespeed Insights to highlight any bottlenecks that might be slowing pages down.
Leadpages helps small businesses connect with an audience, collect leads, and close sales using fast, easy to construct landing pages, pop-ups, alert bars, and more.
Quickly work out who your audience is, what they want and what type of landing pages convert the best. All with one convenient tool that offers a suite of conversion rich features in addition to the standard graphical Web builder design interface.
So that, in a nutshell, is how to perform a quality online competitor analysis to arm yourself with the data and insights to make better marketing decisions.
Ultimately, the time and resources you expend learning about how your niche works, who the players are and where potential gaps exist can help you to grow significantly faster than you would otherwise.
When I started my first company some years ago I placed all my focus on creating a great offering, but almost no effort went into sales and networking. Needless to say that it took an incredibly long time to get off the ground - 6 years in fact.
During that time I learned a lot about how business works, and my focus has shifted almost completely onto sales, marketing and networking.
Nowadays, a good idea with a quality product backed by excellent service is the bare minimum required to succeed. Because there is so much competition (especially online), what sets companies apart these days is how effectively they can network and promote themselves.
I am an ardent supporter of creating great quality content that ranks well in Google search for marketing purposes.
Recently, however, I have been forced to concede that organic traffic from Google is no longer reliable enough.
Since 2012 Google's search results have been in upheaval, and while the general thrust of the changes are to improve search results and cut out spam, there has been significant collateral damage along the way.
Word of mouth referrals come with built in levels of trust that ensure higher conversion rates and better returns, making it a great 'low hangin
Take charge of your business' growth by mastering one or more of the leading digital marketing tools and learn to make better strategic decisions to save mon
Email marketing is a popular and effective online strategy for small businesses (as well as large corporates).
PPC (Pay Per Click) advertising on a platform like Google AdWords can be challenging to ge
Every company in the world is obsessed with marketing and sales - trying desperately to get in front of potential clients, gain visibility, join the conversa
Any company that outsources their customer service is being silly, and are inviting competitors to swoop in and pilfer their client base.
Customer service is one of the few real opportunities you have to forge a solid relationship with people. Why on earth would you want to hand it over to someone else (who hides you from the people that sustain your business)?
And while handling customer complaints and queries can seem like a chore, it can be converted into one of the most powerful marketing strategies available to you.
If you're in the business of making and selling unique stuff then the marketing strategies you use should reflect the creativity of your products in order to reach out to the right people.
Fortunately the Internet is full of the "right people" just waiting to place an order. But your message has to find them in the right place in the right way.
That's why it pays to think creatively about marketing instead of following the pack and doing the same old "tried and tested" things.
For many bloggers, webmasters and entrepreneurs there's nothing quite as exciting as seeing an article or brand mention taking on a life of its own and gener
"Are you looking for some great content marketing strategies that will help to generate plenty of buzz around your blog posts and articles?"
Content marketing is not only important for getting your content read by other people.
One of its primary purposes is to help establish authority so that your content enjoys high page rankings and gets plenty of organic search traffic from Google.