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How to integrate GetResponse into your shopping cart

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One of the key factors in the success of any eCommerce site is great marketing - and email is one of the most effective of all Internet marketing strategies.

Growing a strong, valuable mailing list is something that must be built into the fabric of your eCommerce business right from the start - because it takes time to grow a good list.

10 Fun Online Sidehustle Ideas

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Making money online with a fun sidehustle is a dream for a lot of people even if it isn't as easy to achieve as most of them would like.

Beautiful Web design (for beginners) with Google Fonts

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Regardless of whether you have a blog or an eCommerce store, having a beautiful website will lead to an increase in conversions, because people trust professional looking sites more.

Even though there are a few examples where unattractive site design has not prevented a business from becoming popular, good Web design makes better financial sense.

So why not make the effort?

Google's top 5 Web hosts

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Ever wondered whether Google's top page results are of sufficient quality to be able to base important procurement decisions, for something like Web hosting, on them?

We've always prided ourselves on being able to give pretty accurate reviews of products and services for SMEs, but I thought it would be interesting to see how our manual research compares to Google's algorithms.

Almost everyone uses Google to search for the information they need to make decisions about which services to utilize in their own company.

3 powerful alternatives to SEO

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I am an ardent supporter of creating great quality content that ranks well in Google search for marketing purposes.

Recently, however, I have been forced to concede that organic traffic from Google is no longer reliable enough.

Since 2012 Google's search results have been in upheaval, and while the general thrust of the changes are to improve search results and cut out spam, there has been significant collateral damage along the way.

Why Google is Bad for the (Small Business) Economy

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Think of the Internet economy as a farmer’s field full of little green plants. Each plant represents a business, and the stuff that makes them grow is traffic (just like rain makes real plants grow).

Now, imagine that in between the rain clouds and our fledgling plants, there is a huge funnel that collects the rain and pours it over the field. Let’s call this funnel Google.

Google’s job is to make sure that all the sprouts get a fair share of water (provided they are of good quality), and that any weeds that are harmful to the ecosystem aren’t watered. All day long Google funnels rain onto various different plants in order to help them grow.

3 Best Fiverr Gigs for Online Startups

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Fiverr is an online marketplace offering a huge range of services (from the sublime to the ridiculous) that startups can utilize, for only five dollars.

If you're wondering what service could possibly offer any value for only $5, then you are in exactly the same boat I was.

Most of the services (called gigs) that are available on fiverr are probably not even worth the five bucks they charge. But, if you are willing to dig a bit deeper, there are a few gems that can save you a lot of time and money.

GetResponse vs. Constant Contact

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Anyone looking to grow their business using a mailing list will likely want to make use of one of the leading online email marketing services - but which one?

As a business owner, you probably don't have time to set up a free trial on every site around, so it helps to know which one can get you started the easiest.

SME Pals has already done an analysis and comparison review of the top email marketing services, but that analysis doesn't really speak directly to how easy or hard it is for a beginner to set up their own email based campaign.

How to increase online sales with Volusion and Amazon

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One of the biggest advantages of using hosted eCommerce software (like Volusion), is that they offer seamless integration with other retail platforms (like Amazon), to help increase your online sales.

Volusion and Amazon recently partnered to offer built-in Amazon integration that helps sell your products through Amazon, but manage everything from your own eCommerce store.

So, if you are interested in starting an eCommerce website with the intention of selling via Amazon, or want to find a way to increase existing sales by reaching out to the millions of buyers on Amazon, Volusion is what you're after.

3 content marketing strategies that work like magic

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"Are you looking for some great content marketing strategies that will help to generate plenty of buzz around your blog posts and articles?"

Content marketing is not only important for getting your content read by other people.

One of its primary purposes is to help establish authority so that your content enjoys high page rankings and gets plenty of organic search traffic from Google.

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