About SME Pals

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David Mercer

SME Pals was started in 2008 by David Mercer as a companion blog to the many technical books on Web development and programming he was writing at the time.

David's books have been published by leading technical and educational publishers around the world, including Wrox & Wiley, Packt, Pearson, and more.

Later SME Pals evolved into a blog/resource to help people (in particular entrepreneurs and small business owners) cope with the ever changing world of technology. It has grown to become a recognised and recommended free entrepreneurial resource to inspire new startups and help them grow to become profitable.

It's also been featured on many leading tech, news and business websites including:

About David

David helps startups by investing the time and skills they need to solve problems and get up and running efficiently. Effectively, companies work with him to deliver solutions to unique and complex problems that they don't necessarily have the skills to manage in-house, in return for a small equity share.

For example, he recently completed a hybrid ACO (Ant Colony Optimization) solution to the mTSP (multiple Traveling Salesman Problem), with constraints, for a leading international vehicle tracking firm.

David holds a cum laude science degree with a dual major in Applied Math and Math from the University of South Africa.

He's also a best-selling author of programming, development, eCommerce and marketing books and a serial entrepreneur specialising in Web and eCommerce startups.

David has contributed to in excess of 30 technical titles published by many of the world's major publishers, translated into many of the world's major languages.

He's been working in IT ever since he spent a month (in the late nineties) dismantling various old computers in order to construct a Beowulf cluster high performance computing system. Memories of which haunt him to this day (that's more a reflection of his hardware mangling abilities).

After co-authoring several successful books on any number of programming topics, including shell scripting and PHP he became interested in business and its online implementations.

He founded several Internet startups (some of which actually succeeded) and continue to be involved in new ones.

When not writing or working on his own enterprises he also provides strategic, technical, analytical and marketing consulting to large businesses (and some SMBs).