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How to Start an Online Boutique with Shopify
See how Shopify makes it quick and easy to design, build and host your own cutting-edge, responsive online store/boutique.
Shopify offers a 14 day free trial and a range of cost-effective paid plans based on your requirements.
All the basics for starting a new online boutique
- Unlimited Products
- Up to 64% Shipping Discount
Everything you need for a growing business
- Unlimited Products
- Up to 72% Shipping Discount
Advanced features for scaling your business
- Unlimited Products
- Up to 74% Shipping Discount
Enterprise-grade solutions for high volume merchants
Save up to 10% when you pay annually or 20% discount when you pay biennially.
It's important for an online venture to become operational as quickly and cheaply as possible. To this end, Shopify undoubtedly represents the best solution for small to medium sized startups.
Follow along with this step-by-step guide to setting up a Shopify eCommerce site, and you'll be selling online in no time at all.
1. Start a Free Shopify Trial
First thing's first. Create your free trial account (Hint: Click the screenshot below).
Shopify Quick Start
Shopify stores around the world have generated over $135 billion in sales
Start a Shopify store to get setup fast and win your first sale. Then, scale quickly.
To get started, you need the following info (no credit card required) - a store name, email address and password.
That's it! Quick & easy.
Once you've added your details, hit the "Create your store now" button and Shopify will build the new site and respond with a success message, like this:
2. Configure Store Settings
Click "Take me to my store" and complete the form presented to reflect your particular details:
In particular you will be able to specify what type of products you want to sell. Don't worry if you aren't 100% sure about anything as it is easy to make changes later on.
3. Get Ready to Launch
At this point, your store is essentially ready to go. Not bad for about a minute's worth of work, right?
You should now be able to see the store's dashboard that, by default, shows a startup tutorial:
It clearly denotes the 3 remaining steps required to launch the site:
- Customize the theme
- Add products
- Choose a domain
You can follow along with each step to get the store just how you want it.
4. Customizing the Theme
I recommend that you browse through the theme store (hint: click 'Themes' from the left hand admin menu, and then 'Visit the Theme Store' button at the top right of the page) as there are a wide range of free and paid themes that will give your store a slick, professional look and feel:
A word of advice: Don't waste too much time on the theme. Find something that is lightweight and clean to begin with and then focus on adding products and marketing.
The quicker you can start selling and generating revenue, the easier it will be to spend time and resources tweaking the site's template later on.
5. Add Products
It's super easy to start adding products to the store. Either click on the link to add products in the startup guide, or click on the Products link in the left hand admin menu, and click Add a product:
From here you can add info such as:
Remember that if you intend to attract valuable search engine traffic it is absolutely vital to provide unique and helpful product content.
Provide informative product descriptions. Genuine reviews. Original photos. Helpful advice and tips. Anything that a potential buyer would find compelling and useful.
Without great content, even a powerful platform like Shopify won't be able to make your products rank well in Google.
6. View & Refine the Store
At any time you can click on the View your store button at the top right of the admin dashboard page to check out the store.
Chances are you'll want to do some tweaking and add a few standard pages like About us, Terms & conditions, and so on.
You can access everything you need from the left hand admin menu, and it's a good idea to familiarize yourself with the following options:
Bear in mind that some options may not be available, depending on which hosting plan you select.
All in all Shopify represents arguably the best value for money for the highest quality hosted shopping cart solution. Check out Shopify, Volusion & Bigcommerce for more on how it compares to other leading solutions.
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Even if visitors are trying to find content that no longer exists, a good 404 error page can direct them to the information they are after and lead to a conversion - just like any other good landing page.
Makes sense right? Just because a visitor is after a non-existent page (perhaps they have been directed to a mistyped URL from another site) doesn't mean we can't try give them what they're after anyway.
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