Be your own free marketing service using the top digital marketing tools.

Top Digital Marketing Tools (for Rapid Growth at Low Cost)

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Take charge of your business' growth. Drive more traffic & engaged visitors. Make better strategic decisions. Convert more. Save money. Earn more money.

Mastering digital marketing using the top tools allows you to cut out expensive 3rd party marketing agencies and puts you in control of growth at a fraction of the cost.

Digital Marketing Dream Team

Get explosive growth with the top digital marketing tools at a fraction of the cost of a full team or agency.

Click on a link to skip ahead to a specific marketing tool.

  1. SEO & Competitors
  2. Email
  3. Inbound
  4. Graphics
  5. Influencers
  6. Social
  7. Conversions
  8. PR
  9. More Tools


1. SEO & Competitor Analysis (with SEMRush)

SEMRush SEO Tools

SEMRush offers free usage & paid plans from $99 per month.
SEMRush serves over 1 million users and provides competitive insights into 45 million domains and over 120 million search keywords.

Discover who dominates your niche market and how they do it. Learn and apply your competitors' secrets to quickly capture and grow rankings in Google.

Analyze one of your competitors right now.

It's a vital tool in your armory if you intend to compete for organic search traffic from Google because it can shed light on:

  • what competitors are doing to get new backlinks
  • who's giving them backlinks
  • how well they are performing in the search results
  • what it takes to get page one Google rankings for your target SEO keywords
  • ...

In particular, SEMRush has a powerful set of reports and metrics that can help to ensure you understand how well your content competes with the competition, and what they do (or don't do) to capture first page rankings in Google SERPs.

SEMRush does something that Google Analytics and Search Console can't in that it provides analytical data & insights on competing websites.

A great option if you value having a single, unified resource to do all your SEO & competitor analytics in one place.

2. Email Marketing (with AWeber)

AWeber Email Marketing Tools

AWeber offers a 30 day free trial with paid plans from $19 per month.
AWeber facilitates over 100 000 small business email campaigns.

AWeber is an incredibly popular email marketing platform because of it's slick, easy-to-use interface and wide range of integrations with 3rd party apps (such as your online store, blog, Facebook page, etc) that make growing a super valuable list relatively painless.

Emailing seems to have taken a bit of a backseat as of late - what with sexier ways to promote with mobile and social undergoing huge growth. But email isn't dead - it's just that there are other options to look at in addition to it.

And, there's a good reason why email marketing with AWeber is more popular than ever... it works!

Make sure you grow your list for an effective and sustainable sales channel in the years to come.

3. Inbound Marketing (with HubSpot)

Inbound marketing using HubSpot

HubSpot offers free usage with paid plans from $400 per month.
64,500 customers in over 100 countries grow their businesses with HubSpot.

HubSpot offers a full suite of tools and services that integrate to make inbound marketing faster, cheaper and more effective.

Inbound marketing doesn't push advertising onto customers. Instead it draws in customers by providing engaging content using a number of techniques, from social media marketing to SEO and branding.

HubSpot's offerings are divided into 3 sections:

  • Marketing: Grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
  • Sales: Deeper insights into prospects, automate the tasks you hate, and close more deals faster.
  • Service: Connect with customers, exceed expectations, and turn them into promoters that grow your business.

Their free plans offer fantastic tools and functionality to get your inbound marketing strategy up and running, and generating revenue. With over 7+ million monthly readers, you're joining a huge community of businesses benefiting from the inbound marketing methodology.

4. Marketing Graphics (with Canva)

Visual marketing with Canva

Canva is free to use with a paid plan (and 30 day free trial) for $9.95 per month.
Canva helps more than 4 million people create and share visuals online.

As the Internet's premiere visual creation tool, Canva is used by companies such as Amazon, Netflix, Disney, LinkedIn and many more.

Canva's popularity is due to the fact that there is virtually no learning curve to use it. Home based bloggers can create exactly the same quality branding and marketing visuals as large sophisticated marketing teams with huge budgets.

It has also evolved from a graphics design tool into an integrated marketing and branding tool. Whether you are a photographer wanting to edit pics and share them directly to Instagram, a small business designing business cards and flyers, or a blogger creating infographics for content promotions, creating, publishing, printing and promoting is a snap.

5. Influencer Marketing (with NinjaOutreach)

Influencer marketing outreach using NinjaOutreach

NinjaOutreach offers a 7 day free trial with paid plans from $49 per month.
NinjaOutreach provides access to over 78 million social media & blogger influencers.

NinjaOutreach is the influencer marketing platform trusted by companies like Disney, Amazon and Walmart.

The concept of using recognized personalities to promote stuff isn't particularly new. Celebrities, for example, have been endorsing products for as long as there have been celebrities. But influencer marketing is slightly different. It's not paying a star big bucks to advertise something, it's building a relationship with someone who has the trust of people you want to reach.

You need to be efficient at everything from generating business leads to link building and be able to quickly identify influencers with access to your audience and benefit from accurate databases of contact information to make outreach a breeze.

6. Social Media Marketing (with SocialPilot)

SocialPilot Social Media Marketing Tools

SocialPilot offers a 14 day free trial with paid plans from $25 per month.
115,000+ businesses trust SocialPilot to manage social media, schedule social media posts, improve engagement & analyze results.

Social media has quickly become part of the fabric of online business. Whether you are blogging or selling, the traffic and customers driving your profits can be grown using one or more of the major social networks. To run a social media campaign for business requires tools that help you understand the audience and create better engagement with them.

As you probably know, even the mighty Google has tightly integrated social signals into its results. As a result, businesses need to start building social influence in order to remain competitive online over the medium to long term.

SocialPilot helps you to save time and effort by managing all your social media profiles from one convenient location. Plenty of tools and support help you get the most from social.

7. Conversion Optimization (with Leadpages)

Conversion rate optimization with Leadpages

Leadpages offers a 14 day free trial with paid plans from $25 per month.
More than 40 000 small businesses optimize conversions using Leadpages.

Leadpages helps small businesses connect with an audience, collect leads, and close sales using fast, easy to construct landing pages, pop-ups, alert bars, and more.

This is an extremely useful tool for performing market research (in addition to improving conversions). A low barrier-to-entry in terms of time, effort and cost make it perfect for taking new products, services, ideas & campaigns to market and seeing if they are viable (i.e. MVP - Minimum Viable Product - research).

Quickly work out who your audience is, what they want and what type of landing pages convert the best. All with one convenient tool that offers a suite of conversion rich features in addition to the standard graphical Web builder design interface.

8. Online PR (with HARO)

Online PR with HARO

HARO is free to use as both a reporter and a source.
HARO connects brands with over 35 000 journalists via more than 50 000 journalist queries each year.

Help A Reporter Out (HARO) is a platform for journalists and other publishers to get expert commentary and insights from industry experts (i.e. you and me).

It's a fantastic way to build backlinks and referrals from high quality blogs and media publishers, as well as establish and grow relationships with influencers in your niche. I would go so far to say that answering queries sent out by journalists should form part of all small business marketing mixes.

More Top Marketing Tools

There are plenty of other digital marketing tools and services worth exploring. Here's a more comprehensive list to get you started.

  • Google Analytics: Google Analytics lets you measure your advertising ROI as well as track your video and social networking sites and applications.
  • Google Ads: Online ads on Google can help you reach the right customers and grow your business.
  • Google Search Console: Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.
  • Grammarly: Compose bold, clear, mistake-free writing with Grammarly’s AI-powered writing assistant.
  • PageSpeed Insights: Use PageSpeed suggestions to make your web site faster.

I'll keep it updated as and when I come across more that I like. Feel free to drop me a line and let me know which tools you use and what success you've had with 'em.

"Are you looking for some great content marketing strategies that will help to generate plenty of buzz around your blog posts and articles?"

Content marketing is not only important for getting your content read by other people.

One of its primary purposes is to help establish authority so that your content enjoys high page rankings and gets plenty of organic search traffic from Google.

top digital marketing questions

Online marketing is about much more than introducing carefully selected keywords and phrases into content to optimize for organic search; or build up backlin

Email marketing intro

Email marketing is a popular and effective online strategy for small businesses (as well as large corporates).

Marketing hacks that worked. Pic by Steven Depolo

Every company in the world is obsessed with marketing and sales - trying desperately to get in front of potential clients, gain visibility, join the conversa

How to work with social media effectively

Social media marketing is one of those things that most entrepreneurs and small business owners wonder if they really need.

In general, my answer is yes, but I need to qualify that by saying that the amount of time, effort and cash you invest must be proportional to the returns you want (and can realistically achieve).

I serve on the board of a wonderful not-for-profit, registered charity, and we have utilized the tools and technologies provided by the Web, and in particular, social media, to drive visibility, engagement, and awareness that would simply be out of reach otherwise.

Online lead generation. Pic by Fe Ilya

For sales and marketing people looking to get more leads for their business, the Internet offers great opportunity wrapped up in some interesting challenges.

Customer service is a great marketing opportunity

Any company that outsources their customer service is being silly, and are inviting competitors to swoop in and pilfer their client base.

Customer service is one of the few real opportunities you have to forge a solid relationship with people. Why on earth would you want to hand it over to someone else (who hides you from the people that sustain your business)?

And while handling customer complaints and queries can seem like a chore, it can be converted into one of the most powerful marketing strategies available to you.

Influencer marketing leverages relationships gain trust and reach

Imagine you could hire a Jedi to sell your products and reach out to new people using their famous mindtricks. Seems almost unfair, right?

3 common affiliate marketing mistakes

Starting an affiliate program to market your business online is a great way to get real growth - but it comes with dangers that you must manage pro-actively from the start.

By definition, affiliate marketing hands a degree of control over to the publishers who market on your behalf.

Because these publishers are incentivized with sales commissions, they may end up using advertising and promotional strategies that your own company might not be comfortable with.

getresponse email marketing comparison review

Anyone looking to grow their business using a mailing list will likely want to make use of one of the leading online email marketing services - but which one?

As a business owner, you probably don't have time to set up a free trial on every site around, so it helps to know which one can get you started the easiest.

SME Pals has already done an analysis and comparison review of the top email marketing services, but that analysis doesn't really speak directly to how easy or hard it is for a beginner to set up their own email based campaign.

Drive traffic without SEO

I am an ardent supporter of creating great quality content that ranks well in Google search for marketing purposes.

Recently, however, I have been forced to concede that organic traffic from Google is no longer reliable enough.

Since 2012 Google's search results have been in upheaval, and while the general thrust of the changes are to improve search results and cut out spam, there has been significant collateral damage along the way.

The Best Digital Marketing Strategy, 2017. Pic by Matt Gibson

Competition in the world of online marketing is fierce - I mean really fierce - making it vital to choose the best possible marketing strategy to deliver sus

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