Digital Marketing Tools. Pic by Dennis Skley

Top Marketing Tools (to be your own Marketing Agency)

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With a list of the right marketing tools, it's possible to be your own best small business marketer and SEO - without having to hire an expensive digital marketing agency.

In fact, online marketing isn't too difficult to learn so long as you benefit from the valuable insight, contacts, and cost savings the top marketing tools provide.

With fierce competition in almost every online sector, and the massive changes to search in recent years, it is now more important for businesses to become dynamic and responsive. That's why this article highlights some of the more unique and useful tools and services that can boost traffic and conversions leading to increased profits .

1. SEO (with SEMRush)

SEMRush SEO Tools

SEMRush serves over 1 million users and provides competitive insights into 45 million domains and over 120 million search keywords.

SEMRush does something that Google Analytics and Search console don't - provide analytical SEO data on competing websites. It's a vital tool in your armoury if you intend to compete for organic search traffic from Google because it can shed light on what competitors are doing to get new backlinks, who's giving them backlinks and how well they are performing in the search results.

In particular, they have a powerful set of reports and metrics that can help to ensure you understand how well your content competes with the competition, and what they do (or don't do) to capture first page rankings in Google SERPs.

Try it right now, for free.

A great option if you value having a single, unified resource to do all your SEO research in one place.

2. Email Marketing (with AWeber)

AWeber Email Marketing Tools

AWeber facilitates over 100 000 small business email campaigns.

AWeber is an incredibly popular email marketing platform for SMBs because of it's slick, easy-to-use interface and wide range of integrations with 3rd party apps (such as your online store, blog, Facebook page, etc) that make growing a super valuable list relatively painless.

Emailing seems to have taken a bit of a backseat as of late - what with sexier ways to promote with mobile and social undergoing huge growth. But email isn't dead - it's just that there are other options to look at in addition to it.

And, there's a good reason why email marketing with AWeber is more popular than ever... it works!

Make sure you grow your list for an effective and sustainable sales channel in the years to come.

3. Social Media Marketing (with HootSuite)

HootSuite Social Media Marketing Tools

Hootsuite is the world's most widely used social relationship platform with over 15 million users.

Social media has quickly become part of the fabric of online business. Whether you are blogging or selling, the traffic and customers driving your profits can be grown using one or more of the major social networks. To run a social media campaign for business requires tools that help you understand the audience and create better engagement with them.

As you probably know, even the mighty Google has tightly integrated social signals into its results. As a result, businesses need to start building social influence in order to remain competitive online over the medium to long term.

HootSuite helps you to save time and effort by managing all your social media profiles from one convenient location. Plenty of tools and support help you get the most from social.

4. Online PR (with HARO)

Online PR with HARO

HARO connects brands with over 35 000 journalists via more than 50 000 journalist queries each year.

Help A Reporter Out (HARO) is a platform for journalists and other publishers to get expert commentary and insights from industry experts (i.e. you and me).

It's a fantastic way to build backlinks and referrals from high quality blogs and media publishers, as well as establish and grow relationships with influencers in your niche. I would go so far to say that answering queries sent out by journalists should form part of all small business marketing mixes.

Those are my favourite Internet marketing tools. What services and tools do you use? What success have you had? Are there any new tools that should features in this list?

top digital marketing questions

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Content marketing is not only important for getting your content read by other people.

One of its primary purposes is to help establish authority so that your content enjoys high page rankings and gets plenty of organic search traffic from Google.

Gathering useful articles from top influencers

Content fatigue, when it comes to finding innovative and creative marketing advice, is becoming a serious time burglar for me.

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How to work with social media effectively

Social media marketing is one of those things that most entrepreneurs and small business owners wonder if they really need.

In general, my answer is yes, but I need to qualify that by saying that the amount of time, effort and cash you invest must be proportional to the returns you want (and can realistically achieve).

I serve on the board of a wonderful not-for-profit, registered charity, and we have utilized the tools and technologies provided by the Web, and in particular, social media, to drive visibility, engagement, and awareness that would simply be out of reach otherwise.

Tips on how to do B2B networking

Having a great product or service is simply not enough to enjoy strong sales (especially online), which is why it is crucial to build strong relationships with other organizations.

But recognizing that your enterprise can succeed or fail depending on the quality and quantity of the business relationships around you is one thing - finding and nurturing those partnerships is another thing entirely.

This article highlights three techniques that have proven themselves to be invaluable when it comes to ensuring that your company is constantly growing a powerful network of allies.

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Coming up with marketing ideas for small business can be a challenge.

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Learning how to be an effective affiliate marketer on one of the top affiliate programs is a great skill to have for entrepreneurs and anyone looking to star

Drive traffic without SEO

I am an ardent supporter of creating great quality content that ranks well in Google search for marketing purposes.

Recently, however, I have been forced to concede that organic traffic from Google is no longer reliable enough.

Since 2012 Google's search results have been in upheaval, and while the general thrust of the changes are to improve search results and cut out spam, there has been significant collateral damage along the way.

getresponse email marketing comparison review

Anyone looking to grow their business using a mailing list will likely want to make use of one of the leading online email marketing services - but which one?

As a business owner, you probably don't have time to set up a free trial on every site around, so it helps to know which one can get you started the easiest.

SME Pals has already done an analysis and comparison review of the top email marketing services, but that analysis doesn't really speak directly to how easy or hard it is for a beginner to set up their own email based campaign.

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