Blogs

Using Structured Data to Increase Online Sales

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Any eCommerce store owner looking to increase sales by driving Website traffic from organic search needs to pay close attention to what structured data (rich snippets) is all about.

From a technical point of view, structured data is implemented by using additional markup in your HTML code that uses an agreed upon vocabulary for representing data in webpages (defined at schema.org).

Top Dedicated Server Hosting (Comparison Table)

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Are you looking for dedicated server hosting for your blog or business website, and want a comparison table of the best plans from leading Web hosts to help make a decision?

10 Hyperlocal Marketing Strategies

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Check out this list of ten great hyperlocal marketing strategies, by Carlo Pandian, that can help to drive local consumers to your site.

Local marketing techniques can also improve local SEO and help increase search traffic volumes from your own town. Whatever the type of business you happen to be running, having a hyperlocal strategy in place can prove enormously beneficial.

5 eCommerce Web Design Tips

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eCommerce website design plays an important role in building trust and authority with potential customers to ensure that an online store converts sales efficiently to generate revenue.

Unlike other types of website (blogs, for example), Web design in eCommerce sites plays a more direct role in the success of that online business, because the design impacts conversion rates and sales directly.

It's also important to note that when we talk about "Web design", we aren't referring only to the theme or template (i.e. the look and feel), but also the functional design, SEO, and performance.

5 Niche Blog Ideas (You Can Start Today)

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Choosing the most profitable topics that target valuable keywords to drive lots of juicy organic search traffic is quite hard - especially when you factor in competition levels.

Top 10 genuinely useful desktop gadgets for your home office

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If you are starting or running a work from home business then this list of the top 10 most useful desktop gadgets will definitely make your work life more productive.

I'm not a particularly tech gadget type person, and my work-space is a little on the bland side - but after researching office gadgets for this article, I'm definitely going to be investing in a few that will make my life easier.

So, whether you are running an eCommerce store from your garage, or blogging up a storm from a local coffee shop, this list should help you discover some cool, but practical, tech stuff.

8 must-have hi-tech office accessories

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Here's a great guest article from Gavin Harvey that reviews eight tech gadgets that are really useful accessories for business, and around the office.

Utilising the right kinds of technology and in the right way is a fundamental part of getting most start-ups off the ground.

Web traffic & conversions

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Everyone knows that in order to make more money online you either have to increase the volumes of website traffic, or increase conversion rates (or both).

How big brands get social media marketing completely wrong

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Big brands, especially ones in trendy, fashionable industries should be killing it when it comes to social media marketing, right?

Actually, there's fairly obvious evidence that they are wasting a lot of money on social marketing campaigns that are not generating returns.

This is good news for smaller businesses that are prepared to use social media correctly, because it levels the playing field for those without endless budgets.

3 tips on how to use the cloud

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Among their top 3 challenges, according to most business leaders, is the ability to keep pace with new technology - like the cloud.

Being able to understand what new technology offers and how to use it to increase productivity and maintain competitiveness is not easy, because technology moves moves faster than our ability to keep up.

Small businesses, in this regard, have a distinct advantage over larger ones, and we might well be entering an age where small companies start out-competing big ones because of technology.

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