How to add Getresponse email marketing to your store

How to integrate GetResponse into your shopping cart

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

One of the key factors in the success of any eCommerce site is great marketing - and email is one of the most effective of all Internet marketing strategies.

Growing a strong, valuable mailing list is something that must be built into the fabric of your eCommerce business right from the start - because it takes time to grow a good list.

A mailing list helps to protect your store from sudden drops in organic search traffic (whenever Google introduces a new algorithm change) by giving your business access to opt-in subscribers who are already predisposed to buying your products. But, because managing a mailing list can be a quite a chore, many online store owners don't have an effective email strategy in place.

This article will show you how to integrate GetResponse, one of the world's leading email marketing services, into your online store to help save time, effort and money growing and maintaining a valuable list for your business.

Why GetResponse?

Because email marketing comes with a fairly serious amount of administrative overhead, it's important to utilize a good service to automate repetitive tasks and save on labor costs.

We did a comparison of a number of leading services and found GetResponse to be significantly more user friendly, better designed, and generally faster and easier to use. You can check out a comparison review at Comparing email marketing services for beginners - GetResponse vs. Constant Contact.

Adding a mailing list sign-up form

In order to integrate email marketing features into a shopping cart, you need the following:

  1. An account on GetResponse
  2. A sign-up form to allow site visitors to subscribe to your list
  3. Sign-up form embed code to paste into your shopping cart

Creating a sign-up form with GetResponse

Follow our complete, step-by-step guide to creating an embeddable sign-up form using GetResponse to get started.

In short, you will cover the following steps:

  1. Create a free GetResponse trial account
  2. Create a new campaign
  3. Create a new sign-up form using the graphic Web designer
  4. Embed the sign-up form code snippet into your store

You should find that the graphic form designer is really easy to understand and use, and you can customize virtually any feature of your sign up forms' look and feel, and behavior.

You can also create any number of different forms to suit any number of different campaigns - this makes it easy to maintain separate lists for different purposes (i.e. general customers, suppliers, clients with special requirements, etc).

How to embed the form snippet

Depending on which shopping cart software you are using, the way in which a mailing list form snippet is embedded can vary. If you haven't yet decided on a shopping cart solution, I recommend you follow our beginner's guide to starting an online store with Bigcommerce.

For the purposes of this article, I'll show how to integrate email marketing into a Bigcommerce store because it is one of the best hosted eCommerce platforms around. I should point out that Bigcommerce comes with native email marketing integration for a number of services (like Constant Contact) - but based on our research, GetResponse is one of the best to use, and it's easy to integrate regardless.

Once you have copied the embed code (steps 4 and 5), click on Design from the main menu to bring up the following page:

Bigcommerce store design page

Click on Browse Template files, and then select Footer.html from the Panels in Template block at the top left of the page:

Bigcommerce template files showing footer.html

This will display the template code responsible for displaying the various panels in the footer section of the site. One, in particular (on most default themes) is important to us - Panel.SideNewsletterBox.

You can now find this panel by looking at the Panels in Template block at the top right of the page (it updates automatically depending on what template file you are viewing):

Bigcommerce side news box footer panel template file

Simply delete the existing code and replace it with your own sign-up form snippet code, and click Save.

You can now view your store to see the changes in effect:

Bigcommerce integrated with GetResponse sign-up Web form

Obviously, you will need to design your form so that it matches the look and feel of your store. This can be done from the GetResponse form designer without having to modify the Bigcommerce template files again.

With your mailing list Web form now clearly visible on every page of the site, you can be sure that, over time, more and more customers will sign up. Make sure you promote and incentivize sign-ups. People won't subscribe unless there is a clear value offering.

Hopefully, you won't have any problems combining two of the best online business technologies to grow your own business, but drop a comment if you have any problems...

Managing 404 server error response pages

Well managed 404 "file not found" errors can turn potential problems into great opportunities that help you get the most from Web traffic that might otherwise slip between the cracks.

Even if visitors are trying to find content that no longer exists, a good 404 error page can direct them to the information they are after and lead to a conversion - just like any other good landing page.

Makes sense right? Just because a visitor is after a non-existent page (perhaps they have been directed to a mistyped URL from another site) doesn't mean we can't try give them what they're after anyway.

Bigcommerce shopping cart software

Hosted shopping carts, like Bigcommerce, offer a quick and affordable way to build an eCommerce site without requiring any technical or Web design skills.

Bigcommerce provides cutting edge Web design with great SEO (Search Engine Optimization), mobile support and plenty of integration with 3rd party platforms (like eBay) to help drive sales.

In addition, Bigcommerce has already handled over one billion dollars in eCommerce transactions so you can be sure of a safe and reliable platform on which to build your business.

Wix website builder

Wix is one of the world's best online website builders with over 55 million sites created, and you can get setup for free in minutes by following our step-by

Web design mistakes that can be fixed (unlike spilled milk)

Good Web design is important for success online, but big companies implement bad design all the time.

Top 3 eCommerce site builders, comparison review. Pic by Martin SoulStealer

We've researched and compared each of the three leading eCommerce website builders to highlight which ones are the most popular, offer the best value for mon

website design guide for beginners

This step-by-step simple guide to creating a website is for beginners who want a professional site with great design and functionality that's easy and cheap

Five great ways to make your site better

There are a few main reasons why every Webmaster should be constantly on the lookout for ways to improve or upgrade their websites.

For a start, Google takes Web page layout and design seriously because they know it impacts the quality of the user experience. They'll even take steps to penalize sites they think are poorly designed.

The design of your website also determines how well it converts. A conversion might be a sale on an eCommerce site, or a newsletter signup on a blog.

Structured data can improve SEO and sales

Any eCommerce store owner looking to increase sales by driving Website traffic from organic search needs to pay close attention to what structured data (rich snippets) is all about.

From a technical point of view, structured data is implemented by using additional markup in your HTML code that uses an agreed upon vocabulary for representing data in webpages (defined at schema.org).

Weebly website builder

Here's a quick step-by-step, beginner's guide to building a website (for free, or very little cost) using one of the world's best website builders - Weebly.

The reason I chose Weebly to create a website is because hosted website builders, like Weebly, are easier to use than alternative Web design methods for small business - such as content management systems (CMS).

For small and home business startups, or traditional businesses without solid Web design skills and experience, a good website builder is the natural choice to create a professional website quickly, and cheaply.

Dedicated Server Hosting Comparison

Are you looking for dedicated server hosting for your blog or business website, and want a comparison table of the best plans from leading Web hosts to help

Basic HTML code for bloggers and newbies

Having a basic knowledge of HTML (HyperText Markup Language) can be a huge help for bloggers, online entrepreneurs, or anyone who might be asked to

Free Website designs from top website builders. Pic by Yann Coeuru

Website builders have forever changed the world of Web design by allowing us to use free, responsive themes and templates to manage the look and feel of our

Back to Top