Make stunning sites using Google fonts

Beautiful Web design (for beginners) with Google Fonts

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

Regardless of whether you have a blog or an eCommerce store, having a beautiful website will lead to an increase in conversions, because people trust professional looking sites more.

Even though there are a few examples where unattractive site design has not prevented a business from becoming popular, good Web design makes better financial sense.

So why not make the effort?

And, now that Google provides an intuitive online fonts service that is freely available to the public, looking professional is easier than ever.

Google fonts makes beautiful Web design easy

This article will talk about what Google Fonts is, and how to use it to improve the look and feel of your website.

About Google Fonts

Google Fonts is an online resource that contains a categorized database of fonts that can be integrated into any website.

The font files themselves are unfortunately pretty large and cumbersome, so this limits the amount of fonts you can import into a site - otherwise, you risk slowing down page load times.

But, as Google points out, once someone has browsed a site that uses the same font(s) included in your site, their browser can use the cached version and it is not necessary to download the font files again.

Over time, hopefully, using Google fonts will not impact on the speed of your site in any significant way.

For now, it is probably best to pick one Google font that will be used over the majority of your website, and use standard Web safe fonts (like Arial, Verdana, Helvetica, etc) if you need variety.

How to add Google fonts to your website

To add a Google font to your site, follow these steps:

  1. Go to Google Fonts
  2. Find a font that you would like to use on your site and click the blue "Add to collection" button, like this:
    Adding a new Google font to your collection
  3. Next, you can choose the styles to include with the font download. Be careful to keep the size down:
    Selecting Google font styles from your collection
  4. Scrolling down the page, you'll be able to choose a method of importing the font CSS. Often, the easiest way is to simply copy and paste the link declaration into the <HEAD> section of your site:
    Embedding a Google font using link
  5. Once you have copied and pasted the link code, your header section (in the HTML code of your website) should look something like this:
    Google fonts CSS link in page header HTML

With the font CSS included in the site, it is available to use in your CSS code.

Don't panic if you don't know anything about CSS. All you need to do in order to see the new font in action is:

  1. Find your site's CSS file(s)
  2. Open it for editing and search for the phrase font-family. You should see something like:

    body {
    font-family: Verdana,Helvetica,sans-serif;
    ...
    }

  3. Change the font-family CSS declaration to include your new Google font. In the case of SME Pals, we made the following change to the font family:

    font-family: Raleway,Verdana,Helvetica,sans-serif;

    Remember to swop the new font name (shown in bold above) with the name of the one you are using.

  4. Save the changes and refresh your browser. If there is no change visible, you may need to clear out any caches your site has first.

The above instructions use the body declaration as an example. This will change the font across your whole site - unless a particular piece of content has its own font-family styling.

However, you can apply a font style anywhere you like - it doesn't have to be site wide in the body declaration.

Pretty easy, huh?

It's a good idea to play around with different fonts to get a feel for what's on offer, and whether or not the style fits your site.

Drop a comment to let me know what you think of Google Fonts, and share your tips and experiences (hopefully positive ones) around how beautiful fonts can contribute to your site design and ultimately help market and grow your business.

Basic HTML code for bloggers and newbies

Having a basic knowledge of HTML (HyperText Markup Language) can be a huge help for bloggers, online entrepreneurs, or anyone who might be asked to

Top 3 eCommerce site builders, comparison review. Pic by Martin SoulStealer

We've researched and compared each of the three leading eCommerce website builders to highlight which ones are the most popular, offer the best value for mon

comparing two leading site builders

At some point, you're going to need to decide which of the most popular website builders (Wix or Weebly) to use for your own small business website.

Five great ways to make your site better

There are a few main reasons why every Webmaster should be constantly on the lookout for ways to improve or upgrade their websites.

For a start, Google takes Web page layout and design seriously because they know it impacts the quality of the user experience. They'll even take steps to penalize sites they think are poorly designed.

The design of your website also determines how well it converts. A conversion might be a sale on an eCommerce site, or a newsletter signup on a blog.

How to add Getresponse email marketing to your store

One of the key factors in the success of any eCommerce site is great marketing - and email is one of the most effective of all Internet marketing strategies.

Wix website builder

Wix is one of the world's best online website builders with over 55 million sites created, and you can get setup for free in minutes by following our step-by

Managing 404 server error response pages

Well managed 404 "file not found" errors can turn potential problems into great opportunities that help you get the most from Web traffic that might otherwise slip between the cracks.

Even if visitors are trying to find content that no longer exists, a good 404 error page can direct them to the information they are after and lead to a conversion - just like any other good landing page.

Makes sense right? Just because a visitor is after a non-existent page (perhaps they have been directed to a mistyped URL from another site) doesn't mean we can't try give them what they're after anyway.

Shopify eCommerce website builder

Shopify is an eCommerce website builder that makes it quick and easy for anyone to build and host their own cutting-edge, responsive online store.

It's the fastest growing hosted shopping cart solution that is dominating the market due to it's elegant user interface, simplicity, power and speed.

Because it's important for an online venture to become operational as quickly and cheaply as possible, Shopify undoubtedly represents the best solution for small to medium sized startups.

Old HTML tables can be upgraded into a responsive design with CSS3 and media queries

Mobile first, responsive Web design is something that can't be ignored because devices likes tablets and smartphones are quickly becoming the dominant browsi

Improve UX Web design to help users and grow your business

User eXperience (UX) plays a vital role in how well your site converts traffic, and we've got some interesting Web design tips that will give your v

Structured data can improve SEO and sales

Any eCommerce store owner looking to increase sales by driving Website traffic from organic search needs to pay close attention to what structured data (rich snippets) is all about.

From a technical point of view, structured data is implemented by using additional markup in your HTML code that uses an agreed upon vocabulary for representing data in webpages (defined at schema.org).

Bigcommerce shopping cart software

Hosted shopping carts, like Bigcommerce, offer a quick and affordable way to build an eCommerce site without requiring any technical or Web design skills.

Bigcommerce provides cutting edge Web design with great SEO (Search Engine Optimization), mobile support and plenty of integration with 3rd party platforms (like eBay) to help drive sales.

In addition, Bigcommerce has already handled over one billion dollars in eCommerce transactions so you can be sure of a safe and reliable platform on which to build your business.

Back to Top