Take an innovative approach to marketing

3 creative marketing ideas for creative companies

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

If you're in the business of making and selling unique stuff then the marketing strategies you use should reflect the creativity of your products in order to reach out to the right people.

Fortunately the Internet is full of the "right people" just waiting to place an order. But your message has to find them in the right place in the right way.

That's why it pays to think creatively about marketing instead of following the pack and doing the same old "tried and tested" things.

That's not to say that "tried and tested" won't work. Think of this list as a booster on top of your existing advertising and promotions that will kick-start sales and get people talking about your company.

1. Do something amazing

The Internet is always thirsty for anything out of the ordinary - whether it is just downright weird, extraordinarily beautiful, amazingly difficult, and so on.

If there is some aspect of your business that is completely unique then spend some time finding a popular blog or site that covers things like that, and create an article or video clip for them.

Here's a great example of how (at least in my opinion) the most beautifully designed furniture found an unbelievable promotional platform on a site called Bored Panda:

Glass Rivers And Lakes Flow Across Beautiful Tables By Furniture Maker Greg Klassen

This is a fantastic example of how doing something amazing is its own marketing campaign. Without having to do any pushy sales, the inherent beauty of this guy's products led to over 77 000 Facebook likes.

That's publicity you can't buy! And, if I was even in the same hemisphere as this guy, I would have ordered one of these tables. I'm sure he must have received plenty of new business as a result of this exposure already.

2. Do something others can't

Another good way to catch the attention of potential clients is to actually show them what can be done with your product/service - this only works if what you offer is something they don't currently have.

A good example is how a company I work with, called RT500 Enterprise, tracked the sales performance (on Amazon) of a selection of books in a specific niche, and then used this unique information (that no-one else in the world had) to show certain publishers how and why some of their titles were outperforming others.

This information not only appealed to the publishers involved, but when shared on social media platforms like Twitter, ended up attracting attention from wholesalers and retailers who were interested in understanding how other products in their own particular niche markets competed.

The point being that simply advertising the service wasn't enough to convince people to use it. After all, telling someone a service is great is not the same as demonstrating it.

But once potential client companies could see the data and the value of it, many adopted the service straight away.

3. Give & lock

Another great way to convince clients to take the plunge and part with cash is to be hugely generous with your offering (perhaps even completely free) at the outset, but find a way to ensure that there is some form of "lock in" to keep them there once normal pricing resumes.

A good example of this is given by a company (again one I have contributed to) called ZAPlayGround that offers corporate Intranet solutions.

Because many companies want to maintain a secure network and discourage employees from wasting time on social networks, they tend to prevent access to sites like Facebook.

ZAPlayGround offers a really cheap corporate alternative to Facebook that companies can keep on their own Intranet. They can then manage human resources, organize and faciliate communications within and across departments (i.e. having a finance sub-group, sales sub-group, executive sub-group, etc).

It's fast and costs next to nothing to have the system setup, installed and running. The risk to companies testing the waters with this system is essentially zero.

After 6 months, normal monthly rates apply (which are still very reasonable), and the client is essentially locked in as all their corporate communications for the previous half year are now contained within the system.

So those are just 3 creative marketing strategies to help unique small businesses find and convert new clients and customers.

What other techniques do you use to increase revenue and profits for your company? Share your ideas in the comments.

Marketing explained with cows. Pic by Chris Marchant

It can be a challenge, especially if you're new to the game, understanding what marketing jargon means.

Free email marketing setup guide. Pic by Wayne Stadler

Modern email marketing campaigns, especially from small businesses, need to be able to grow a killer mailing list and deliver awesome emails to the right aud

Check out this list of ten great hyperlocal marketing strategies, by Carlo Pandian, that can help to drive local consumers to your site.

Email marketing intro

Email marketing is a popular and effective online strategy for small businesses (as well as large corporates).

I recently did a one hour consultation with Stephen Conroy, the owner of cong IT in New York.

Stephen had requested a meeting to give him a feel for what he should be doing in order to promote his new business.

We chatted on Skype and at the end of the hour had covered quite a lot of ground. Poor Stephen had his ear bent by me for most of that time.

But it occurred to me that seeing a real-life consultation that deals not only with good practice (predominantly Internet based, in this case), but also shows the other side of the coin - interaction and thoughts from the business owner himself - might be really interesting to everyone else.

How to work with social media effectively

Social media marketing is one of those things that most entrepreneurs and small business owners wonder if they really need.

In general, my answer is yes, but I need to qualify that by saying that the amount of time, effort and cash you invest must be proportional to the returns you want (and can realistically achieve).

I serve on the board of a wonderful not-for-profit, registered charity, and we have utilized the tools and technologies provided by the Web, and in particular, social media, to drive visibility, engagement, and awareness that would simply be out of reach otherwise.

Why getting people talking is great for business

So many companies focus on sexy marketing strategies like paid advertising (PPC), social media likes, tweets & follows, and organic search traff

Digital Marketing Tools. Pic by Dennis Skley

With a list of the right marketing tools, it's possible to be your own best small business marketer and SEO - without having to hire an expensive digital mar

Influencer marketing leverages relationships gain trust and reach

Imagine you could hire a Jedi to sell your products and reach out to new people using their famous mindtricks. Seems almost unfair, right?

Online marketing 101. Pic by See-ming Lee

The first time I started an online business I spent the vast majority of my time actually creating the service.

Tips on how to do B2B networking

Having a great product or service is simply not enough to enjoy strong sales (especially online), which is why it is crucial to build strong relationships with other organizations.

But recognizing that your enterprise can succeed or fail depending on the quality and quantity of the business relationships around you is one thing - finding and nurturing those partnerships is another thing entirely.

This article highlights three techniques that have proven themselves to be invaluable when it comes to ensuring that your company is constantly growing a powerful network of allies.

Marketing hacks that worked. Pic by Steven Depolo

Every company in the world is obsessed with marketing and sales - trying desperately to get in front of potential clients, gain visibility, join the conversa