Content fatigue, when it comes to finding innovative and creative marketing advice, is becoming a serious time burglar for me.
3 creative marketing ideas for creative companies
If you're in the business of making and selling unique stuff then the marketing strategies you use should reflect the creativity of your products in order to reach out to the right people.
Fortunately the Internet is full of the "right people" just waiting to place an order. But your message has to find them in the right place in the right way.
That's why it pays to think creatively about marketing instead of following the pack and doing the same old "tried and tested" things.
That's not to say that "tried and tested" won't work. Think of this list as a booster on top of your existing advertising and promotions that will kick-start sales and get people talking about your company.
1. Do something amazing
The Internet is always thirsty for anything out of the ordinary - whether it is just downright weird, extraordinarily beautiful, amazingly difficult, and so on.
If there is some aspect of your business that is completely unique then spend some time finding a popular blog or site that covers things like that, and create an article or video clip for them.
Here's a great example of how (at least in my opinion) the most beautifully designed furniture found an unbelievable promotional platform on a site called Bored Panda:
This is a fantastic example of how doing something amazing is its own marketing campaign. Without having to do any pushy sales, the inherent beauty of this guy's products led to over 77 000 Facebook likes.
That's publicity you can't buy! And, if I was even in the same hemisphere as this guy, I would have ordered one of these tables. I'm sure he must have received plenty of new business as a result of this exposure already.
2. Do something others can't
Another good way to catch the attention of potential clients is to actually show them what can be done with your product/service - this only works if what you offer is something they don't currently have.
A good example is how a company I work with, called RT500 Enterprise, tracked the sales performance (on Amazon) of a selection of books in a specific niche, and then used this unique information (that no-one else in the world had) to show certain publishers how and why some of their titles were outperforming others.
This information not only appealed to the publishers involved, but when shared on social media platforms like Twitter, ended up attracting attention from wholesalers and retailers who were interested in understanding how other products in their own particular niche markets competed.
The point being that simply advertising the service wasn't enough to convince people to use it. After all, telling someone a service is great is not the same as demonstrating it.
But once potential client companies could see the data and the value of it, many adopted the service straight away.
3. Give & lock
Another great way to convince clients to take the plunge and part with cash is to be hugely generous with your offering (perhaps even completely free) at the outset, but find a way to ensure that there is some form of "lock in" to keep them there once normal pricing resumes.
A good example of this is given by a company (again one I have contributed to) called ZAPlayGround that offers corporate Intranet solutions.
Because many companies want to maintain a secure network and discourage employees from wasting time on social networks, they tend to prevent access to sites like Facebook.
ZAPlayGround offers a really cheap corporate alternative to Facebook that companies can keep on their own Intranet. They can then manage human resources, organize and faciliate communications within and across departments (i.e. having a finance sub-group, sales sub-group, executive sub-group, etc).
It's fast and costs next to nothing to have the system setup, installed and running. The risk to companies testing the waters with this system is essentially zero.
After 6 months, normal monthly rates apply (which are still very reasonable), and the client is essentially locked in as all their corporate communications for the previous half year are now contained within the system.
So those are just 3 creative marketing strategies to help unique small businesses find and convert new clients and customers.
What other techniques do you use to increase revenue and profits for your company? Share your ideas in the comments.
Having a great product or service is simply not enough to enjoy strong sales (especially online), which is why it is crucial to build strong relationships with other organizations.
But recognizing that your enterprise can succeed or fail depending on the quality and quantity of the business relationships around you is one thing - finding and nurturing those partnerships is another thing entirely.
This article highlights three techniques that have proven themselves to be invaluable when it comes to ensuring that your company is constantly growing a powerful network of allies.
When I started my first company some years ago I placed all my focus on creating a great offering, but almost no effort went into sales and networking. Needless to say that it took an incredibly long time to get off the ground - 6 years in fact.
During that time I learned a lot about how business works, and my focus has shifted almost completely onto sales, marketing and networking.
Nowadays, a good idea with a quality product backed by excellent service is the bare minimum required to succeed. Because there is so much competition (especially online), what sets companies apart these days is how effectively they can network and promote themselves.
I am an ardent supporter of creating great quality content that ranks well in Google search for marketing purposes.
Recently, however, I have been forced to concede that organic traffic from Google is no longer reliable enough.
Since 2012 Google's search results have been in upheaval, and while the general thrust of the changes are to improve search results and cut out spam, there has been significant collateral damage along the way.
Competition in the world of online marketing is fierce - I mean really fierce - making it vital to choose the best possible marketing strategy to deliver sus
For many bloggers, webmasters and entrepreneurs there's nothing quite as exciting as seeing an article or brand mention taking on a life of its own and gener
Every company in the world is obsessed with marketing and sales - trying desperately to get in front of potential clients, gain visibility, join the conversa
Use three quick and easy steps (plus a few secret SEO & marketing hacks) to research competitors online, learn what they are doing to succeed an
Any company that outsources their customer service is being silly, and are inviting competitors to swoop in and pilfer their client base.
Customer service is one of the few real opportunities you have to forge a solid relationship with people. Why on earth would you want to hand it over to someone else (who hides you from the people that sustain your business)?
And while handling customer complaints and queries can seem like a chore, it can be converted into one of the most powerful marketing strategies available to you.
Here's the thing about moving traditional customers online; you have to find innovative marketing strategies and ideas to get them to migrate.
Imagine you could hire a Jedi to sell your products and reach out to new people using their famous mindtricks. Seems almost unfair, right?