3 content marketing strategies that work like magic

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

"Are you looking for some great content marketing strategies that will help to generate plenty of buzz around your blog posts and articles?"

Content marketing is not only important for getting your content read by other people.

One of its primary purposes is to help establish authority so that your content enjoys high page rankings and gets plenty of organic search traffic from Google.

This article highlights three magic marketing strategies to increase your website traffic, and dominate Google search results with your content.

1. Share your top content with specific influencers

It's not realistic to write a great article and expect it to go viral and shoot to the top of Google search results.

Instead, target a handful of social influencers who would be personally interested in that piece of content. Make sure you go straight to the people you want to reach, it's no good spamming their company website.

For example, I wrote an article entitled Top result in Google search against Google's own guidelines that showed how Google was returning content advising people to do the exact opposite of Google's own Webmaster guidelines in the number one position.

Obviously, this type of article would be interesting to the SEO community, and to Google itself.

I shared my tweets with some of the leading SEO influencers as well as Matt Cutts - the engineer in charge of Google's webspam team in a tweet:

You might be interested: Top result in Google search against Google's own guidelines http://SME Pals.com/seo/top-result-google-search-against-google-guidelines @rustybrick @randfish @mattcutts

When sharing content to targeted influencers, it's important that you share:

  1. only the best content
  2. content that is unique/unusual/insightful/buzzworthy
  3. content that is directly of interest to those individuals

Sharing the right content with the right people will help generate plenty of buzz and lots of traffic. This helps set the stage for Google to start ranking your content highly and sending plenty of long term search traffic.

By contrast, if you continually spam influencers with poor quality content, or content that is simply not that newsworthy, you will end up being ignored.

Social sharing tip: Twitter is a great platform for reaching out directly to social influencers because many of them monitor their twitter interactions.

2. Always build credibility

Reaching out to other people to tell them about your content is a lot easier when they know who you are. But, when you're first starting out no-one recognizes you.

So how do you get around this?

The answer is to spend time laying a foundation of trust and credibility by contributing to the blogs, forums, and communities of the influencers you know are going to play a role in your own success down the road.

I am far more likely to take the time to read an article by someone who I know has contributed to my blog. Someone who has written a guest blog for SME Pals. Someone who has previously done something for me without asking for anything in return.

And, if I take the time to read their blog (because their name stands out over the multitude of spammy requests I get every day), I will probably mention it, tweet it, or even write about it.

Credibility tip: Plan ahead. Make sure that you have built credibility with the right people weeks or months before you need to leverage that relationship.

3. Be contemporary

Creating contemporary content is not as easy as it sounds - especially since, like most businesses, you probably have limited resources to devote to creating high quality content.

There are lots of different types of content that cater for different audiences, or to different demands within your niche industry. For example, you might need to create a bunch of reference and technical type articles to help readers understand what your business is all about.

Obviously, unless you are specifically a news site, not all the content you create should be news.

But, a reasonable percent of your content should deal with contemporary issues. Offering intelligent opinion, insight, and advice on cutting edge issues, trends and developments in your niche, will establish you as a thought leader.

There is great value in being recognized as an influencer by other leading influencers, because they are the ones who will bring you exposure to the rest of the industry.

When someone with 1 000 000 twitter followers blogs about you, and shares the article with their network, it's going to have a positive effect on your niche authority and visibility.

But this will only happen if you are in a position to influence those people in the first place. And those people tend only to be interested in cutting edge trends, new developments, and profound insights.

So those are my three top content marketing tips to help get your content noticed, buzzing, and generating tonnes of juicy Web traffic from organic search.

What other marketing strategies do you use to promote your blog or business content? Share your tips, ideas, and questions in the comments.

Here's the thing about moving traditional customers online; you have to find innovative marketing strategies and ideas to get them to migrate.

Secret to online advertising

Online advertising can help businesses capture new leads and generate sales and revenue almost instantly - but only if they know the secret to effective online ads.

While online ads (in particular, PPC ads) have great potential, it is very difficult to know exactly how to create the perfect ad that reaches the right audience, at the right time.

Internet users are very good at tuning out marketing and advertisements, rendering them all but useless. So getting your online ads wrong, can end up sucking the marketing budget dry with very little ROI (Return On Investment).

Take an innovative approach to marketing

If you're in the business of making and selling unique stuff then the marketing strategies you use should reflect the creativity of your products in order to reach out to the right people.

Fortunately the Internet is full of the "right people" just waiting to place an order. But your message has to find them in the right place in the right way.

That's why it pays to think creatively about marketing instead of following the pack and doing the same old "tried and tested" things.

How to work with social media effectively

Social media marketing is one of those things that most entrepreneurs and small business owners wonder if they really need.

In general, my answer is yes, but I need to qualify that by saying that the amount of time, effort and cash you invest must be proportional to the returns you want (and can realistically achieve).

I serve on the board of a wonderful not-for-profit, registered charity, and we have utilized the tools and technologies provided by the Web, and in particular, social media, to drive visibility, engagement, and awareness that would simply be out of reach otherwise.

Great marketing ideas that don't involve press releases

If you have been tempted into using an online press release distribution service (free, or otherwise) then I'm here to warn you about the risks.

Search marketers used pr distribution services to quickly spread "news" and articles of dubious quality around the Web. This lead to a huge increase in targeted backlinks that improved organic traffic listings and PageRank in Google.

Essentially, press release distribution services became a great black-hat SEO strategy that worked well - until Google caught on.

wordpress affiliate programs

Finding the best affiliate programs to make money from your blog, or Web content, is easy if you work with WordPress and Web hosting/Web design.

WordPress is the most popular CMS (Content Management System) in the world, with a huge community of webmasters, bloggers and developers.

This makes it an attractive niche market for bloggers and affiliate marketers who aren't afraid to get their hands dirty when it comes to discussing Web design and Web hosting.

increase revenue from AdWords campaigns

With the majority of all Internet traffic passing through organic search, it is only natural to want to advertise on Google using

How to increase site traffic an conversions. Pic by Tony Alter

Everyone knows that in order to make more money online you either have to increase the volumes of website traffic, or increase conversion rates (or both

Free email marketing setup guide. Pic by Wayne Stadler

Modern email marketing campaigns, especially from small businesses, need to be able to grow a killer mailing list and deliver awesome emails to the right aud

Digital Marketing Tools. Pic by Dennis Skley

With a list of the right marketing tools, it's possible to be your own best small business marketer and SEO - without having to hire an expensive digital mar

I recently did a one hour consultation with Stephen Conroy, the owner of cong IT in New York.

Stephen had requested a meeting to give him a feel for what he should be doing in order to promote his new business.

We chatted on Skype and at the end of the hour had covered quite a lot of ground. Poor Stephen had his ear bent by me for most of that time.

But it occurred to me that seeing a real-life consultation that deals not only with good practice (predominantly Internet based, in this case), but also shows the other side of the coin - interaction and thoughts from the business owner himself - might be really interesting to everyone else.

Sample press release template. Pic by Matthew Guay

The other day I decided to get some coverage in the news - actually, I wanted to get some exposure for a particularly nice bit of research we'd done - and st