Marketing explained with cows. Pic by Chris Marchant

Online marketing explained with cows

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

It can be a challenge, especially if you're new to the game, understanding what marketing jargon means. Inevitably you end up having to go and find some definitions to help keep track of what everyone is going on about.

So if online marketing is a scary and unfamiliar world, with danger everywhere, like this:

Then it's time to see how our bovine friends can help clarify what the marketing world is on about.

Social marketing

You have a cow.
You share a clip of it chasing a friend on FaceBook.
Everyone wants to meet your cow.

Social influence

You have a cow.
A reporter interviews you about it.
People start asking you about cows.

Affiliate marketing

Your neighbour has a cow.
You tell your friends about it.
He shares some of its milk with you.

Traffic

You have a cow.
You put it on the side of the road.
People stop to look at it.

Spam

You have a cow.
You put it in the middle of the road, stopping traffic.
A few people buy some viagra from you; so you put more cows in the road.

SEO

You have a cow.
You put up a road sign with "Cow" in the title.
Passers by stop to look at the sign; you sell them milk.

Content

You have a cow.
You write about it.
Your cow gets covered in the news.

Advertising

You and your neighbour each have a cow.
You both put signs up to advertise them.
You pay a premium to move your sign directly in front of the neighbour's.

ROI (Return On Investment)

You have a cow.
You pay $50 to dye it pink.
People buy tickets to see your cow; you earn $1000.

Conversions

You have a cow.
You spread the word that it is amazing.
People pay to look at it.

Fake it 'til you make it

You tell everyone you have a cow.
You don't.
Enough people buy tickets to see your cow that you are able to buy one.

Reality

You have a cow.
No-one cares.

Hopefully with those common marketing terms nicely explained, the world of marketing is much more friendly, like this:

But, if you still don't understand online marketing, take a look at our marketing resource page that is full of useful tips and information to get you up and running like a pro in no time.

Creating viral social media content

For many bloggers, webmasters and entrepreneurs there's nothing quite as exciting as seeing an article or brand mention taking on a life of its own and gener

"Are you looking for some great content marketing strategies that will help to generate plenty of buzz around your blog posts and articles?"

Content marketing is not only important for getting your content read by other people.

One of its primary purposes is to help establish authority so that your content enjoys high page rankings and gets plenty of organic search traffic from Google.

Online marketing 101. Pic by See-ming Lee

The first time I started an online business I spent the vast majority of my time actually creating the service.

Online lead generation. Pic by Fe Ilya

For sales and marketing people looking to get more leads for their business, the Internet offers great opportunity wrapped up in some interesting challenges.

Check out this list of ten great hyperlocal marketing strategies, by Carlo Pandian, that can help to drive local consumers to your site.

Introduction to AdWords PPC advertising

PPC (Pay Per Click) advertising on a platform like Google AdWords can be challenging to ge

Email marketing intro

Email marketing is a popular and effective online strategy for small businesses (as well as large corporates).

increase revenue from AdWords campaigns

With the majority of all Internet traffic passing through organic search, it is only natural to want to advertise on Google using

top digital marketing questions

Online marketing is about much more than introducing carefully selected keywords and phrases into content to optimize for organic search; or build up backlin

Take an innovative approach to marketing

If you're in the business of making and selling unique stuff then the marketing strategies you use should reflect the creativity of your products in order to reach out to the right people.

Fortunately the Internet is full of the "right people" just waiting to place an order. But your message has to find them in the right place in the right way.

That's why it pays to think creatively about marketing instead of following the pack and doing the same old "tried and tested" things.

Free email marketing setup guide. Pic by Wayne Stadler

Modern email marketing campaigns, especially from small businesses, need to be able to grow a killer mailing list and deliver awesome emails to the right aud

Why getting people talking is great for business

So many companies focus on sexy marketing strategies like paid advertising (PPC), social media likes, tweets & follows, and organic search traff