Despite spending most of my time working on my own startups, I find myself drawn to reading about what other people are up to, or making use of - whether it
College course outline for Internet startups
Being an entrepreneur is something that should be encouraged and nurtured in everyone from an early age - especially in a country like the U.S. where the economy relies on small business.
Every school and university should offer a range of courses designed to empower young people to take an idea and turn it into a profitable enterprise, with confidence and competence.
Sadly, most educational institutes seem intent on sticking to dry, academic curricula that might teach young minds how to think, but don't prepare them for the harsh realities of the real world.
I thought I would take the opportunity, having written many books, (some have been used as recommended reading in educational institutions like MIT), to outline a proposed college course that teaches learners how to become Internet entrepreneurs.
Proposed outline for an online startup course
Online businesses represent the perfect way to encourage young entrepreneurs to try out new ideas and gain valuable experience running their own company, because they are cheap and easy to set up.
They are also easy to administer and grade because all the tools required to measure the profitability of the company are freely available.
All that is required, in terms of paid services, by students in order to set up their online company is:
In addition, they will need the following free software/services (depending on their business model):
- Google analytics (some hosted website builders provide their own analytics)
- Payment gateway, like PayPal
- Google AdSense (or some other network to generate ad revenue)
- Social media integration (Facebook, Twitter, LinkedIn, etc)
Obviously, there might be a few additional things students would need to scrape together depending on the nature of their business idea. Course administrators may wish to limit ideas to those that don't involve having to procure permits or other time-consuming and complex issues.
Based on a 12 week course, and allowing for some overlapping and additional projects and assignments, I propose the following course outline:
Business plan (4 weeks)
Students should be required to complete a proper business plan that includes the following:
- Executive summary
- Company description & overview
- Products and/or services
- Marketing plan
- Operational plan
- Organization & management
- Expenses & capitalization
- Financial plan
- Additional resources
Development (3 weeks)
Given how advanced hosted website builders are, it should not take students long to create their website or blog.
Even non-technically minded students will be able to quickly set up a good quality site using any one of the leading website builders.
Marketing & operations (4 weeks)
During this phase the student can research and implement marketing strategies while maintaining and developing their web platform.
It's important that an awareness of the different sources of revenue and Web traffic is developed.
For example, mini-projects on SEO (Search Engine Optimization) or online advertising using Google AdWords could be used to teach learners about the various opportunities available to them online.
Final presentation (2 weeks)
This section of the course may be treated as the "exit plan" - i.e. presented as a sales pitch to potential investors looking to buy the company.
It should include information and reports on the financial health of the enterprise, and a summary of how it has progressed in comparison to the objectives laid out at the start, as well as a profitability report.
Perhaps there could be a small award for the student who generated the greatest net or gross profits?
Grades & administration
To make this course both practical and easy for teachers to administer, I suggest that students submit weekly reports on their progress.
These reports should include analytical data and graphs provided by Google analytics, as well as an executive summary that relates the stated goals to current performance.
Overall, I would suggest that marks are allocated accordingly:
- Business plan: 30%
- Administration & operational competency: 20%
- Weekly reporting: 10%
- Marketing & advertising strategies: 20%
- Final presentation: 20%
The business plan itself is potentially a difficult part of the course to administer because, by its nature, students may come to realize that their plan is not really viable. This result is a reflection of their thorough work to date, but leaves them in a difficult position.
Teachers may wish to provide a selection of startup ideas that are known to go well with the resources and time students are allocated for this course to prevent this from happening.
Operations and reporting are grades that accumulate over the year/semester, and teachers may wish to retain administrative access to the students' analytical data and Web platform in order to verify reports, or offer help and insight.
While marketing and advertising are, for Web based businesses in particular, far more important than the allocated 20%, it isn't really practical to offer more here. This is because many good online marketing strategies may require longer than the duration of the course to see tangible returns.
What do you think of this as a preliminary course outline for a college or school elective course? Do you agree that educational institutes should stimulate entrepreneurial growth?
Share your tips and ideas on how to develop young entrepreneurs in the comments below.
Ever wondered just how much you can earn in a career working from home? The answer is millions of dollars - if you've got what it takes.
Among their top 3 challenges, according to most business leaders, is the ability to keep pace with new technology - like the cloud.
Being able to understand what new technology offers and how to use it to increase productivity and maintain competitiveness is not easy, because technology moves moves faster than our ability to keep up.
Small businesses, in this regard, have a distinct advantage over larger ones, and we might well be entering an age where small companies start out-competing big ones because of technology.
Selling online is getting easier and easier every day, from a technical point of view, because the technology to handle online transactions (like online
Did you know that business card design can directly impact the success of your organisation?
Organic search traffic from Google is so valuable that many businesses come to rely on it as their primary source of income.
And while it may seem that the sun will never set on high converting organic traffic from the search giant, you might want to think about what would happen to your enterprise if the flow dried up.
I've experienced both the frustration and despair of losing Google traffic to an unknown and unexplained penalty (only large, important businesses get the information they need to recover in a matter of days or weeks), but have also seen how other companies have thrived without Google entirely.
It's occasionally valuable to take some time to listen to the collective wisdom of entrepreneurs, great personalities, and leaders who have distilled their k
Crowdfunding is a relatively novel way for startups and entrepreneurs to raise money to support their fledgling companies - and sometimes it actually works.
There's nothing worse than finding out your business website has been hacked and is being used to send out bulk emails, spam visitors, or spread malicious software.
If it hasn't happened to you, don't fall into the trap of thinking that this scenario is something that happens to other people. Spam hacks are absolutely rampant.
Fortunately, the business model of spammers requires them, more often than not, to automate their hacks to seek out vulnerable Web servers and sites, because they have to do things on a huge scale to turn a profit.
Life as an entrepreneur can be extremely tough, which is why it is important to sometimes pause and listen to inspiring quotes that keep you going.
Here are some great ideas that incorporate free stuff (products and services) in order to generate trust, improve revenue and grow your business.
Most consumers like getting free stuff (especially online consumers), so giving away a valuable free offering can help to drive traffic, generate buzz, earn trust, and make money.
This article will give you five great ideas for free product and service offerings that you can integrate into an existing organization or use to help grow a startup.
Save money with smart spending habits that will lower costs and ultimately lead to bigger profits and higher earnings for your small business.