Tips on how to use technology to improve your business

Top small business trends (live)

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Having access to a great tool like Google Trends means that it is easy to keep an eye on how important brands and services are faring.

Since Google search is so prevalent (weighing in at about 67% in the U.S. and 90% in Europe), monitoring how popular services are trending can give some great insight into which ones are gaining market share and which are losing the race.

If you are trying to decide which product or service is the right one for your company then we have some great head-to-head comparisons of the biggest and best tools and services for entrepreneurs and small businesses.

Website builders

Here's a look at our to favorite website builders, Wix & Weebly:

Looks like these two are pretty much neck and neck, which is a good indication that they are both doing great work innovating and staying competitive. Especially because this industry moves very, very quickly.

You can check out a more in-depth feature comparison of these two platform at Comparing Wix vs. Weebly.

eCommerce website builders

We've got three great competitors in the online shopping cart space - Shopify, Bigcommerce & Volusion:

When we did a proper review of each of these solutions, we found that they tended to focus on slightly different segments of the market, using slightly different approaches.

Bigcommerce looks to build a strong community of contributors and developers around its core offering, while Volusion offers strong integration with Amazon (going after a specific segment).

Despite this, Shopify seems to be running away with things through a slick, easy-to-use interface, great features, and quality support... and a superior marketing campaign.

There's a complete comparison table with all their main features, pricing, customers reviews, etc at Shopify vs. Volusion vs. Bigcommerce.

Cloud accounting

Here's a great comparison between Freshbooks and Quickbooks online:

I think in some senses this comparison is a bit misleading. On the surface of things it looks like Quickbooks is killing Freshbooks, but that's not the case. Freshbooks goes after a slightly different market in that they offer a lightweight, simple solution for small business - and they have attracted over 5 million customers.

Quickbooks, on the other hand, is well established and particularly popular in the massive US market. We answered the question is Quickbooks online the best accounting software? over in our forums a little while back, if you want a bit more clarity.

Email marketing

This is one I just don't understand - GetResponse vs. Constant Contact vs. AWeber:

I personally went through the setup procedure for both of these platforms and found GetResponse to be significantly better than Constant Contact.

There's a complete account of how good each service is from the perspective of a new client at GetResponse vs. Constant Contact.

One thing I did note is that Constant Contact completely dominates the US market, which becomes clear when you look at this regional breakdown of their brand popularity:

Seems like, for email marketing services, there is significant lock-in which means that it can be difficult to displace a company once it is established. Still, I strongly recommend you check out our review before making a decision.

Web hosting

Wow, not much competition for GoDaddy - but HostGator tries:

Size doesn't always mean you get the best quality service, but it does help when it comes to economies of scale. We did a price and quality review of 3 top Web hosting services at 3 best Web hosting companies for corporate sites.

Social media

Ok, this is a big comparison with FaceBook, Twitter, Pinterest, and Google+ all looking to carve out an important stake in this rapidly growing market:

Well, it seems that Facebook has got things wrapped up on the social media front... although, if I were them, I would be a little concerned about the strong decline in recent years (even though there is no real competition).

Is this decline a sign of growing disinterest, or is it simply a reflection of the fact that everyone is already on Facebook?

What other interesting trends would you like us to cover? Share your requests in the comments.

Unusual work from home business ideas

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Top startups that have used crowdfunding succesfully

Crowdfunding is a relatively novel way for startups and entrepreneurs to raise money to support their fledgling companies - and sometimes it actually works.

creating opportunities in life and business

Isn't it frustrating that some people just seem to have that entrepreneurial knack - business opportunities just seem to go their way again and again?

Genuine bloggers and businesses use high quality articles to build high page rankings in Google and generate plenty of valuable organic search traffic.

The problem is that the better the content, the more likely it is that others will duplicate, copy, or spin those articles and publish them on their own sites (without permission or attribution).

Most of the time this is not an issue because low quality, article spinning sites generally tend not to rank well in Google search results.

A cash flow statement usually includes money flowing in and out of a company, but this article is full of ideas and tips to get more money flowing in.

Because cash is king for all entrepreneurs, SME/SMBs, and home based ventures, it is crucial that you can generate as much revenue as possible, as early as possible.

This article will look at a very simple sales forecast and provide plenty of great sales strategies, ideas and advice for you to incorporate into your own plans.

Great free software for people working from home

Having a home business or work from home job means that your PC will need to be packed with functionality to help facilitate day-to-day tasks.

Tips and advice on ways to save money for small business

Save money with smart spending habits that will lower costs and ultimately lead to bigger profits and higher earnings for your small business.

Find cheap office supplies

Finding good deals on quality office supplies that can be ordered online and available for in-store pickup within hours (or quickly & cheaply deliver

Grumpy cat Internet sensation

In case you haven't already heard, there's a little kitty out there with feline dwarfism that earns more than you do.

Grumpy cat, according to Wikipedia, seems to be raking in millions of dollars, and this might strike you as odd given how difficult it is to start a successful enterprise these days.

Giving away free stuff can help grow your business

Here are some great ideas that incorporate free stuff (products and services) in order to generate trust, improve revenue and grow your business.

Most consumers like getting free stuff (especially online consumers), so giving away a valuable free offering can help to drive traffic, generate buzz, earn trust, and make money.

This article will give you five great ideas for free product and service offerings that you can integrate into an existing organization or use to help grow a startup.

Tools and tips on how to source products online

Small retail businesses and eCommerce sites need to consistently choose the best products to sell in order to maximize their profits.

But trying to find this information is not always easy, and there are plenty of "silver bullet" sites (and con men) that will try to make a profit by advising you to stock products that give them commission.

It's far better to be able to do your own research into which products offer the best value for money for your own customers and clients. After all, you know your business best.

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