SME Pals is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more.
Top startups that have used crowdfunding succesfully

Top business ideas using crowdfunding

Crowdfunding is a relatively novel way for startups and entrepreneurs to raise money to support their fledgling companies - and sometimes it actually works.

Like most online endeavours, it isn't particularly hard to set up a crowdfunding campaign and start raising small bits of capital from thousands of individuals who find your idea intriguing.

It isn't hard to set up, but it is very hard to raise significant amounts of cash. The truth of the matter is that most people who try crowdfunding don't succeed. For every success story, there are a thousand failures.

You can browse through any number of ideas on two of the better known crowdfunding sites:

You'll notice that a few have raised a fair amount of capital, but most are struggling to make more than a few dollars. So what is it about the ones that succeed that turn them into multi-million dollar smash-hits?

  • Compelling idea: Things that people immediately go "that's cool"
  • Great perks: Offering contributors perks that are fun, valuable, unusual, etc
  • Existing fan base: Doesn't hurt to have a few thousand people in your corner to start with
  • Well presented & professional: Let's face it, we're generally not going to invest in something that looks like a dog's breakfast (unless it's actually a new type of dog's breakfast)

There's more to this list, but really, if you are planning on trying out crowdfunding to raise money for one of your own ideas, then the best thing to do is look at the top earning campaigns and work out what they did right.

So, with further delay, here are the best performing crowdfunding campaigns to date...

1. Coolest cooler

Coolest cooler is the world's most successful crowdfunded campaign

Raised: $13,285,226

Backers: 62,642

2. Ubuntu edge

Ubuntu edge is the most successful crowdfunding campaign on Indiegogo

Raised: $12,814,216

Backers: 27,635

3. Pebble: ePaper watch

Raised: $10,266,845

Backers: 68,929

4. Ouya: Game console

Ouya is a games console that raised over $8 million in crowdfunding

Raised: $8,596,474

Backers: 63,416

5. Pono music

Pono music succesfully raised over $6 million in crowdfunding finance

Raised: $6,225,354

Backers: 18,220

I guess there's one additional attribute of the most funded campaigns that we could add to our list, and that is:

  • Choose the right crowdfunding platform: Kickstarter has 4 out of the top 5 campaigns, and 8 out of the top 10

So, looking at the top 5 business ideas that have, or are, being turned into a reality through crowdfunding, what is that you think makes them stand out from the thousands of other campaigns that aren't as successful?

Share your tips and experiences in the comments.

Grow your business (Fill empty seats). Pic by Andrew

The SBA (Small Business Administration) is a United States government department tasked with supporting and nurtur

Get the latest online work from home jobs

Find a great work from home job (with good pay) and benefit from a better quality of life with the freedom of flexible hours and the ability to work

Tools and tips on how to source products online

Small retail businesses and eCommerce sites need to consistently choose the best products to sell in order to maximize their profits.

But trying to find this information is not always easy, and there are plenty of "silver bullet" sites (and con men) that will try to make a profit by advising you to stock products that give them commission.

It's far better to be able to do your own research into which products offer the best value for money for your own customers and clients. After all, you know your business best.

Tips on how to use technology to improve your business

Having access to a great tool like Google Trends means that it is easy to keep an eye on how important brands and

Great free software for people working from home

Having a home business, or work from home job, means that your PC will need to be packed with functionality to help facilitate day-to-day tasks.

The best software for online business. Pic by Guy Sie.

Use the best business software and services to help start and grow your company quickly and efficiently - with the least cost.

Giving away free stuff can help grow your business

Here are some great ideas that incorporate free stuff (products and services) in order to generate trust, improve revenue and grow your business.

Most consumers like getting free stuff (especially online consumers), so giving away a valuable free offering can help to drive traffic, generate buzz, earn trust, and make money.

This article will give you five great ideas for free product and service offerings that you can integrate into an existing organization or use to help grow a startup.

Inspirational quotes from entrepreneurs

It's occasionally valuable to take some time to listen to the collective wisdom of entrepreneurs, great personalities, and leaders who have distilled their k

A cash flow statement usually includes money flowing in and out of a company, but this article is full of ideas and tips to get more money flowing in.

Because cash is king for all entrepreneurs, SME/SMBs, and home based ventures, it is crucial that you can generate as much revenue as possible, as early as possible.

This article will look at a very simple sales forecast and provide plenty of great sales strategies, ideas and advice for you to incorporate into your own plans.

Unusual work from home business ideas

Selling online is getting easier and easier every day, from a technical point of view, because the technology to handle online transactions (like online

A list of high paying work from home jobs

Ever wondered just how much you can earn in a career working from home? The answer is millions of dollars - if you've got what it takes.

How Google hurts small business online

Think of the Internet economy as a farmer’s field full of little green plants. Each plant represents a business, and the stuff that makes them grow is traffic (just like rain makes real plants grow).

Now, imagine that in between the rain clouds and our fledgling plants, there is a huge funnel that collects the rain and pours it over the field. Let’s call this funnel Google.

Google’s job is to make sure that all the sprouts get a fair share of water (provided they are of good quality), and that any weeds that are harmful to the ecosystem aren’t watered. All day long Google funnels rain onto various different plants in order to help them grow.

Back to Top