Great YouTube vids for entrepreneurs

5 essential YouTube videos for online startups

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

There's a stack of really mediocre instructional clips on everything from writing a business plan, understanding the science of marketing, or improving SEO and ranking higher in Google.

You could probably spend weeks combing through everything, but like most entrepreneurs you probably don't have the time.

That's why I've collected five of the most useful and important YouTube clips to help you get the basics right - especially when it comes to ensuring your business and website get the most from the Internet.

1. SEO basics in 10 minutes

This video, delivered by Maile Ohye from Google, is great for SEO newbies and startups because it gives a high level overview of the most important aspects of search optimization.

Think of it as kind of an orientation for new webmasters - including information like how to correctly use 301 redirects, setting up a Webmaster Tools account, domain background checks, fetch as Googlebot, website design, and plenty more.

In particular, there is a good section on how to avoid spammy behaviour and common pitfalls. Spending ten minutes here might save you lots of time and heartbreak later on.

2. The science of persuasion

As I love to say:

"No matter what business you are in, the business you are in is marketing."

And, because the online world is crammed with competitors, people don't tend to give online startups much attention. This means that in order to thrive you need to be able to get a compelling message across quickly and efficiently to drive conversions.

It helps to learn the following psychology principles:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Liking
  6. Consensus

and apply them to increase earnings from the get-go.

3. Google Analytics tutorial or beginners

This tutorial, given by Powered by Search, gives a great, rounded overview of how to make the most out of Google analytics in order to analyze and refine your website to improve its performance.

What's really valuable about this particular video (aside from being helpful) is that it is up to date. Many of the more popular videos on analytics have been around a few years and are now inaccurate.

They also take a bit of time to explain a few concepts around analytics that help make sense of the deluge of data you get from GA.

4. The basic online marketing funnel

Ensuring that your company gets the best return on investment from your online marketing activities is vital.

This clip by Aaron Fletcher shows how to set up a proper marketing funnel that reaches out to the right target audience, and engages with them in order to drive high conversion rates and revenue.

You'll probably come across a few great strategies that you might not have considered yet, and these will open up new possibilities for your business going forward.

You can also check out sales funnel marketing strategy for bloggers for our perspective on this.

5. Richard Branson's advice for entrepreneurs

I thought I would finish this brief list with something that is often underrated in the business world - inspiration.

Don't avoid watching and listening to other people's successes and failures because inspiration and motivation are key factors in the success of any business and its leaders.

What struck me most about Richard's talk in this video is how close he came to losing everything. He took huge risks - even after Virgin was a success.

The point being that risk is part and parcel of being an entrepreneur and that no matter how big you get, there will always be bigger challenges to take on and overcome.

What other great startup and business clips have you found on YouTube? Share your favourites in the comments.

Ways to make money online

The Internet is a great place for entrepreneurs and side-hustlers to earn money because it offers opportunities that are free (or very cheap) and ea

Create a website Google loves. Pic by eflon

Everyone creating a website, regardless of whether it is a blog, professional site, or shopping cart, should keep Google and SEO in mind right from the start

Great ideas to help entrepreneurs bootstrap their business

Having a great business idea is only the beginning of the creative journey every entrepreneur goes on when starting a new venture using their own capital (

Start an online business

Starting any new business (big, small, home based, whatever) can be exciting and fun; but it does require research, structure, discipline and persis

Logo design tips

Designing a great logo for your startup can be one of the most important (and frustrating) challenges you take on.

Side hustle ideas and how to find them

Side hustles can help supplement your full-time income by earning extra money (anything from a few dollars, to thousands) as well as improve your qu

Easy weekend job ideas that you can turn into a local business

If work takes precedence from 9 - 5, Monday to Friday, it can be difficult to start a side hustle that can potentially evolve into a full-time business - mak

Passive income ideas to make money online

The Web is arguably the best space for passive income ideas because content (i.e.

Real world elevator pitch example. Pic by Joe Penniston

How to pitch big new clients touched on the importance of a good elevator pitch and h

How Google hurt our startup launch with a mistaken phishing warning

You spend years building up an online business, working hard to provide a service that gives paying customers great value.

After a while, your company starts attracting corporate clients who need a bit more than what is available on your traditional offering. And, despite limited resources, you have no choice but to expand the service to enterprise level customers.

But this means a lot of work, and it takes months to properly plan, design and implement the new changes. It's infuriating that Google can mistakenly ruin this.

It's easy to set up your own email on a good Web hosting account

A lot of small business owners find that they need a corporate email address on their own work domain, but aren't entirely sure what is required to set things in motion, beyond needing a domain name.

And while using something like mycompany @ gmail.com might be sufficient for the first few weeks, you'll want something more professional going forward - because it promotes you better.

Email Quick Start

Trial Microsoft Office 365 for free for 30 days and setup cloud based email in minutes.

  • Microsoft Office 365 Business Software
  • Office 365

    Office 365 is the most widely used cloud based office & email software controlling over 25% of the market.

    Office 365 takes traditional office software like Outlook and bundles it into an online cloud service that can be accessed from anywhere, any time.

    The perfect email solution for any business that already uses Microsoft products.

Also, given how much spam arrives from the free email systems, it's unlikely anyone will take email from a hotmail address seriously.

Ways to make more money

Making extra money online with a fun side-hustle or second job can be a challenge that changes the course of your career (and life) in profound ways

Back to Top