Great YouTube vids for entrepreneurs

5 essential YouTube videos for online startups

There's a stack of really mediocre instructional clips on everything from writing a business plan, understanding the science of marketing, or improving SEO and ranking higher in Google.

You could probably spend weeks combing through everything, but like most entrepreneurs you probably don't have the time.

That's why I've collected five of the most useful and important YouTube clips to help you get the basics right - especially when it comes to ensuring your business and website get the most from the Internet.

1. SEO basics in 10 minutes

This video, delivered by Maile Ohye from Google, is great for SEO newbies and startups because it gives a high level overview of the most important aspects of search optimization.

Think of it as kind of an orientation for new webmasters - including information like how to correctly use 301 redirects, setting up a Webmaster Tools account, domain background checks, fetch as Googlebot, website design, and plenty more.

In particular, there is a good section on how to avoid spammy behaviour and common pitfalls. Spending ten minutes here might save you lots of time and heartbreak later on.

2. The science of persuasion

As I love to say:

"No matter what business you are in, the business you are in is marketing."

And, because the online world is crammed with competitors, people don't tend to give online startups much attention. This means that in order to thrive you need to be able to get a compelling message across quickly and efficiently to drive conversions.

It helps to learn the following psychology principles:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Liking
  6. Consensus

and apply them to increase earnings from the get-go.

3. Google Analytics tutorial or beginners

This tutorial, given by Powered by Search, gives a great, rounded overview of how to make the most out of Google analytics in order to analyze and refine your website to improve its performance.

What's really valuable about this particular video (aside from being helpful) is that it is up to date. Many of the more popular videos on analytics have been around a few years and are now inaccurate.

They also take a bit of time to explain a few concepts around analytics that help make sense of the deluge of data you get from GA.

4. The basic online marketing funnel

Ensuring that your company gets the best return on investment from your online marketing activities is vital.

This clip by Aaron Fletcher shows how to set up a proper marketing funnel that reaches out to the right target audience, and engages with them in order to drive high conversion rates and revenue.

You'll probably come across a few great strategies that you might not have considered yet, and these will open up new possibilities for your business going forward.

You can also check out sales funnel marketing strategy for bloggers for our perspective on this.

5. Richard Branson's advice for entrepreneurs

I thought I would finish this brief list with something that is often underrated in the business world - inspiration.

Don't avoid watching and listening to other people's successes and failures because inspiration and motivation are key factors in the success of any business and its leaders.

What struck me most about Richard's talk in this video is how close he came to losing everything. He took huge risks - even after Virgin was a success.

The point being that risk is part and parcel of being an entrepreneur and that no matter how big you get, there will always be bigger challenges to take on and overcome.

What other great startup and business clips have you found on YouTube? Share your favourites in the comments.

Gap in the market startups. Photo by Robert S. Donovan

Being an entrepreneur is one of the best vocations in the world because it encourages you to view everything as an opportunity for innovation. And, once you have an idea, you have to challenge it. Break it down. Make it better. Throw it away. Start again. Fail. Fail. Fail. Until you succeed.

Whatever you can imagine, you can do. Provided you have the drive and determination to see it through.

WAH with your own freelance writing job. Pic by Evelina Ander

Believe it or not, it is entirely possible to hire yourself as a freelance writer and turn that part-time job into a successful business that earns decent money and gives you the freedom to work from home (or anywhere you want).

The Internet has an insatiable demand for content, making freelance writing one of the most popular WAH (Work At Home) job choices for thousands of bloggers and journalists around the world. This is because virtually every aspect of digital marketing relies, to some degree or another, on great underlying content.

Free beginner guides for entrepreneurs. Pic by James Jordan.

It’s hard work trying to find the time to develop a new business idea, create a business plan, build a website, create content, marketing, promotions, networking, investments, and everything else that has to get done.

Real world elevator pitch example. Pic by Joe Penniston

Our earlier article on how to pitch big new clients touched on the importance of a good elevator pitch, and how this 30 - 60 seconds of info can mean the difference between success and failure.

I wanted to follow this up by showing how real-life entrepreneurs and startups used their own, unique elevator pitches to win new business or capture valuable publicity.

Small business ideas by students. Pib by Melissa Petrie

Universities and colleges across the U.S. are brimming with new business ideas from student entrepreneurs that can be a fantastic source of inspiration for every aspiring entrepreneur, from school right the way through to retirees looking to start their own business.

We want to shine a light on the creativity and innovation being demonstrated at universities across the nation by students with a passion for entrepreneurship and sharing new ideas.

The best part?