Home business ideas can provide genuine opportunities to create a sustainable, profitable income for entrepreneurs looking to work from home, or make money o
Elevator Pitch Examples (that Worked in the Real World)
It's vital to come up with a polished elevator pitch because the first 30 - 60 seconds in front of investors can mean the difference between success and failure.
I wanted to show how real-life entrepreneurs and startups used their own, unique elevator pitches to win new business or capture valuable publicity.
Elevator Pitch Quick Start
Research & plan your startup to help craft the perfect elevator pitch.
LivePlan has helped over 400 000 small businesses to start and grow up to 30% faster.
A business plan highlights how your product/service fits into the market, what differentiates you & what opportunities exist.
Use this to craft the perfect pitch tailored to your audience (i.e. a VC might want a different pitch to a bank).
What's struck me as interesting about the examples I collected was how different they were from each other. Each pitch was successful in its own right, but clearly there isn't a single right or wrong template (other than generic features, like short, clear, simple, direct).
Google's (heard of them?) elevator pitch was insanely succinct.
It resulted in an investment of $11.8 million by John Doerr in 1999.
For my money, here are the most important things to consider when putting together your own pitch:
- Understand who your are pitching to and customize the pitch to suit those people
- Be able to summarize the value offering of your business in one (at most two) sentences
- Be clear about what you want to get out of the pitch
- Explain why investors should do what you ask
Elevator Pitch & Follow-Up Tips
I recently attended the final round of pitches for twelve early stage, local tech startups, and was privileged to witness a new generation of exciting and energetic entrepreneurs.
While everyone there had already been through a few selection rounds involving applications, business plans and interviews, this was the first time there was real face time with all stakeholders.
The thing I was most impressed by, however, was how well the investors managed the process (to extract the information they needed to make their decision). I actually learned a lot from the way the investors guided the startups through the pitching process, and I thought I would share a list of three of the more important things that rubbed off on me.
1. 30 Seconds
I found that when meeting potential investors face to face, the most important thing to get right is the 30 second elevator pitch.
Investors are busy people. They have heard hundreds, if not thousands of ideas, and don't want to get bogged down in minute details and complex explanations (at least to start with).
Here's what they want to know:
- Who you are
- Your idea (it should take no more than a sentence or two)
- What you need
The most important part of the elevator pitch is point 2. You have to distil your idea down to one or two sentences, and that may not be easy, depending on what your niche is. Bottom line: if you can't instantly stand out as a proposition with real potential you are going to struggle.
In fact, some of the better pitches I heard didn't even take 30 seconds, yet gave the impression that those people understood what they were doing.
With a great elevator pitch under your belt, it is likely that, at some point, an investor is going to want to explore your proposal in more detail. No matter how new or brilliant you think your idea is, many of these investors will not instantly share your enthusiasm.
If you haven't done a proper analysis of the competition in order to see exactly what it is that sets you apart, you might even find that you actually learn about someone else already doing what you do... from the investor.
That's not a good result.
Having said that, investors also understand that not every new venture can be a game changer. If you aren't reinventing the wheel then make sure you can provide a compelling reason(s) why you will find a market.
This leads neatly to the next point...
A good idea isn't enough to convince investors to part with cash. You have to pair that idea with a definable market, and show how it will generate revenue.
This is where we come to the crunch.
Investors want to know that somewhere down the line (and generally not that far) there will be a stream of revenue that can be grown.
One of the things I noticed about many of the technical startup pitches I listened to was that they had a clever idea, which could be implemented, but little idea about how to get people to pay for it. Many ideas were "neat", possibly something I would use, but not something I would pay for. And that's not good enough.
Overall, what investors want are people who can demonstrate that they understand their offering, and have the vision and drive to take it forward.
It takes a great elevator pitch to hook 'em. Don't waste it by not being prepared for steps 2 and 3.
Elevator Pitch Secret #1
Research competitors and learn what it takes to dominate your niche market.
Analyze any website using SEMRush and learn the secrets to their success.
Understand your niche to make better marketing decisions, capture higher page rankings in Google, make valuable new connections and boost your earnings quickly.
Don't waste time guessing what it takes to win valuable search keywords. Work out who is winning. Find out who links to them. Build your own backlinks.
Try it out. Research a website right now.
You are able to use SEMRush for free by signing up. However, the free plan is limited to 10 requests per day - thereafter a paid plan is required.
Elevator Pitch Examples
Here are some examples of successful pitches to give you a feel for how short, succinct, yet powerful an elevator pitch can be.
The following pitch came from Lance Walley, CEO over at Chargify, a billing software company with a focus on helping clients manage recurring payments.
My co-founders and I founded Grasshopper and Engine Yard, in which Amazon, Benchmark, and NEA invested. Our new company, Chargify, is a simple recurring billing management tool.
We’re looking for angel capital to fill in some gaps. Maybe you’re interested in such an investment?
Elevator Pitch Secret #2
Grow a strong email list to evidence a secure a reliable source of income that doesn't depend on Google or Facebook.
Get everything you need to grow an email list with AWeber (free for 30 days).
Easily create a platform to build a sustainable income using cutting edge email marketing technology.
Quickly and easily create attractive, responsive signup-forms and popups and dazzle subscribers with beautiful emails designed using drag-n-drop templates.
This pitch, sent to celebrity investor Mark Cuban, ended up with a response within the hour and ultimately investment by Mark.
This pitch was submitted by Matt Bremerkamp from Pressed, a time management app.
Want to run a 5k? Pressed will learn that your office isn’t the place to remind you to train. However, it may notice you’ve been at home for a while and may have the time to get out there and break a sweat.
The pitch resulted in coverage in a blog called DIY Active, and most recently the Harvard Business Review.
The following pitch was submitted by Lisa Baker-King, an author and family coach.
Elevator Pitch Secret #3
Use influencer marketing to quickly build valuable relationships that give you credibility as someone to invest in.
Grow quickly using NinjaOutreach to connect with the right people to help you succeed.
Get access to millions of email addresses and quickly identify and contact influencers who can provide great opportunities for growth and earnings.
Use advanced tools to reduce your workload by automating important tasks such as blogger outreach and link-building.
The pitch resulted in TV Network Affiliate News (ABC/FOX) appearances as well as a recent national network show appearance on the CW. In addition, Lisa was able to secure a book signing event at Barnes & Noble and guest appearances in pod-casts and several guest blogging opportunities.
This pitch was submitted by Miriam Diwan from NowMoveMe, a neighbourhood discovery app.
The pitch got them a meeting with the head of Zillow M&A.
I think it's also important to note that a successful elevator pitch doesn't necessarily lead to investment (or some other positive outcome). There is still a long journey ahead when it comes to working with investors. Due diligence, personality issues, equity sharing, and a host of other potential snags need to be overcome.
But, as Gary Hamel said,
Remember, you're the entrepreneur forging the bullet.
Have you recently pitched successfully? Anyone fail dismally? Share your experiences in the comments below and tell us about the lessons you learned that might help others in the same position.
You spend years building up an online business, working hard to provide a service that gives paying customers great value.
After a while, your company starts attracting corporate clients who need a bit more than what is available on your traditional offering. And, despite limited resources, you have no choice but to expand the service to enterprise level customers.
But this means a lot of work, and it takes months to properly plan, design and implement the new changes. It's infuriating that Google can mistakenly ruin this.
Deciding whether to take a job working for a startup company is a decision that can lead to fabulous riches or years of wasted effort with little to show.
In short, it's a high risk decision.
So what factors must be taken into account when working out how to take an offer?
This article lists six questions you should ask yourself before considering any job offer - to help ensure you get a fair deal and make the right decision.
Check out our top 3 reasons why there's never been a better time to set up an online business than right now.
If you've got an idea that you think will succeed but are hesitating because you are worried about failing and losing money, then get ready to be inspired to start today - right now even.
Sure, the economy is not great, but there are signs of growth, and successful people didn't get that way by sitting around waiting for the economy to improve.
Everyone creating a website, regardless of whether it is a blog, professional site, or shopping cart, should keep Google and SEO in mind right from the start
Encouraging younger people to become involved in entrepreneurship by holding business idea competitions is, in my opinion, one of the best ways to innovate o
If work takes precedence from 9 - 5, Monday to Friday, it can be difficult to start a side hustle that can potentially evolve into a full-time business - mak
It’s hard work trying to find the time to develop a new business idea, create a business plan, build a website, create content, marketing, promotions, networ
Being an entrepreneur is exciting because finding gaps in the market is a tricky challenge that can lead to great rewards with exciting new business ideas an
"Are you looking for a great entrepreneurial idea to start your new business?" If you are an entrepreneur looking to start a small or home based business then the following ideas might be just the inspiration you need.
Over the years I have toyed with many entrepreneurial ideas. Some have worked, and some haven't.
This article will list two of the most interesting entrepreneurial ideas that I came up with (some of these businesses have been done with success in other parts of the world).
Believe it or not, it is entirely possible to hire yourself as a freelance writer and turn that part-time job into a successful business that earns decent mo
The creative heuristic algorithm can help spark new business ideas for your next side hustle, or even new blog post ideas to make money blogging.