Don't hesitate, start your business today

3 great reasons to start an online business today

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

Check out our top 3 reasons why there's never been a better time to set up an online business than right now.

If you've got an idea that you think will succeed but are hesitating because you are worried about failing and losing money, then get ready to be inspired to start today - right now even.

Sure, the economy is not great, but there are signs of growth, and successful people didn't get that way by sitting around waiting for the economy to improve.

And since one of the most important ingredients for succeeding as a small business startup is getting to market early, it makes sense that the sooner you begin, the sooner you can start making sales and profits.

So, if you've been sitting on the fence wondering when to start, the answer is now. And here's why...

1. It's never been easier to create a website

Entrepreneurs and home business owners tend to be frightened of the technical barriers to entry into the online business market.

The fact of the matter is that, assuming you make the right choices over how to create your website, it is super fast, easy to learn (even if you are technically challenged), and cheap.

Regardless of whether you need a cutting edge, responsive eCommerce site that handles mobile transactions, or a state-of-the-art HTML5 platform to show off your company's portfolio, it can be done quickly and easily.

You don't need to:

  • hire a costly Web developer
  • waste time learning how to code with PHP, HTML, and CSS (although familiarity with HTML & CSS never hurts)

In fact, you can get started right now for free. If you want to build an eCommerce site, then check out these two step-by-step guides that show how to build online stores using your choice of the two leading hosted eCommerce site builders (Bigcommerce & Shopify):

If your business doesn't need to accept online payments, then you can also build a free site in minutes by following along at how to build a website for free with Weebly.

2. New products & services simplify things

As technology improves and the Internet grows and evolves, so new services and productivity tools appear to help save time, effort and money.

Almost any traditional business process has undergone massive changes over the last few years. Data and information is migrating online into the cloud, and outdated hardware is being replaced with online architectures.

It's no longer necessary to buy expensive, complicated software to manage your business. Buying software packages is a bad way to do things because it means you have a large initial expense for something that will be out of date in 6 months.

Instead, you can move to online services for virtually anything. A few excellent examples of cloud based business services that have helped millions of small businesses are:

There are plenty more productivity tools available for you to explore, but I recommend starting with the ones listed here as they can really save a lot of time and money early on (important, when both your money and time is tight).

3. Internet + social media = faster growth

Using the Internet for marketing and growth is not easy. It won't work unless you do it properly. And, unfortunately, most people tend to try and take shortcuts that lead to lost time and money, and potentially unrecoverable damage to their businesses.

Yes, there are millions and millions of potential customers out there. But no, they aren't interested in you or your business... not yet anyway. It takes time to generate the trust and visibility required to attain viral growth.

The secret to using the Internet for growth is to build a small, highly loyal and vocal base of fans, followers, clients and customers - and let them drive your growth online.

Social media only works well if people are genuinely recommending you to their friends, colleagues and family. And they simply won't do this unless you are offering something of real value, with great service.

I recently wrote an article entitled why great customer service is the best marketing strategy that highlights how this has worked for a startup of mine. It shows how to turn personal interaction with clients and customers into social media capital to help grow your business quickly.

So while the Internet is full of potential, don't expect social media marketing to turn your startup into an overnight success. Many "overnight" successes took many, many years of hard, behind-the-scenes work that most people turn a blind-eye to.

But, with the right tools and technology in place to help you get to market quickly and easily, combined with perseverance and great marketing, you will be able to turn your ideas into a profitable reality.

What other reasons make 2014 a great year to start a new business? Share your thoughts in the comments.

University business startup competitions. Pic by tableatny

Starting a business can be a daunting task - often made all the more difficult by a small advertising/marketing budget and an insufficient network of contact

Side hustle ideas and how to find them

Side hustles are part of life these days as people supplement their full-time incomes by making money (anything from a few dollars to thousands) and

How to start a business. Pic by Bárbara Fonseca

Starting any new business (big, small, home based, whatever) can be exciting and fun; but it does require research, structure, discipline and persis

Getting great PR for your startup in the media, on social media websites and blogs is crucial to driving enough business to keep you afloat.

There are a range of skills and techniques you must learn in order to use your marketing and PR resources with maximum efficiency.

Small business owners and entrepreneurs tend to have limited budgets to spend on marketing campaigns, so it's important to identify those areas that are most likely to bear fruit early on.

In particular, efforts that create lasting and cumulative benefits such as blogging (for on-site SEO, organic search traffic, authority and PageRank) and building up social contacts (off-site SEO, marketing, business contacts) are important.

How to find a gap in the market for startups. Photo by Robert S. Donovan

Being an entrepreneur is one of the best vocations in the world because it encourages you to view everything as an opportunity for innovation.

Work from home ideas. Pic by David Martyn Hunt

Coming up with a great online business idea that is quick and easy to start from home, is the first step to making money - but you have to think outside the

Fun ideas to make money

Making money online with a fun sidehustle is a dream for a lot of people even if it isn't as easy to achieve as most of them would like.

WAH with your own freelance writing job. Pic by Evelina Ander

Believe it or not, it is entirely possible to hire yourself as a freelance writer and turn that part-time job into a successful business that earns decent mo

Top ideas from university entrepreneurs

Encouraging younger people to become involved in entrepreneurship by holding business idea competitions is, in my opinion, one of the best ways to innovate o

New business ideas driven by artificial intelligence (AI)

Artificial Intelligence (AI) is rapidly becoming part and parcel of every day life and business making now the right time for entrepreneurs to start

Logo design tips

Designing a great logo for your startup can be one of the most important (and frustrating) challenges you take on.

Real world elevator pitch example. Pic by Joe Penniston

Our earlier article on how to pitch big new clients touched on the importance of a good

Back to Top