Why Your Business Should Video Blog

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Video blogging (adding clips to a blog) can help to drive traffic, lower bounce rate, increase engagement and conversions, and generally improve SEO (Search Engine Optimization) and Internet marketing.

Video blogging also provides plenty of "different" marketing opportunities that written content can't - because it is a rich medium for communication.

Bloggers who rely on written content only may find their rankings in search engines suffering as Google continues to include more and more video results (especially from YouTube) in its organic search results.

Why start video blogging?

In order to capture as much valuable search traffic as possible, it is important for businesses and bloggers to create as much high quality, relevant and engaging content as possible. Finding ways to get that content in front of people is just as important.

Adding video can help content to rank more highly in search results, and adds new channels for online visibility. This is mainly because visual content is becoming more and more popular as a medium for social communication and marketing.

How to get started

Getting started with video blogging is super easy. All you need is a:

Most modern webcams come with built-in YouTube integration. Once you have created a YouTube profile, it will be easy to upload clips recorded with a webcam to your YouTube account.

YouTube makes it easy to annotate and describe video content, as well as embed it in other webpages or blog posts.

5 top reasons why video blogging is important

Most of the world's Internet traffic originates with search, and more specifically, Google search. Online marketing is all about finding innovative and creative ways to rank better in organic search results and drive traffic via social media, backlinks, and anywhere else potential readers and customers may be found.

This makes video blogging perfect for the following reasons...

1. Google search results include more YouTube content

With recent changes to Google's search algorithms, YouTube content is starting to feature more prominently in Google search results. From an SEO perspective, that is all the motivation you should need to start generating highly focused clips that come with SEO rich titles and descriptions (to help Google decide where to display the clip in search results).

2. YouTube is a great social marketing platform

One of the most important aspects of any blog is to drive a steady (and steadily increasing) flow of traffic. Building decent traffic volumes isn't always easy, and all succesfull bloggers use a combination of SEO, social and Internet marketing.

We've already seen how video blogging can help SEO by appearing in organic search results, but it's important to note that YouTube is a huge and potentially lucrative social platform that can be used to build a following of avid readers, viewers, listeners, fans, followers and customers.

By integrating YouTube into existing content marketing, SEM (search Engine Marketing) and social marketing efforts, you can add a new dimension to your blog or business' online profile.

3. Video helps to establish trust

Blogging is one of the most effective methods of online marketing. A good blog can not only drive organic search traffic, it can also integrate with social media to create buzz and hype.

Regardless of the business function of your blog (i.e. to generate revenue from advertising, affiliate links, nurture leads, or make sales), conversion rates will be higher when visitors "trust" you. Rich media allows people to see and hear you. Visual communication is hugely important, and there are plenty of non-verbal signals video can send that written content cannot.

In other words, people may decide they "like" you, trust you, understand you, simply by watching you talking about something - instead of reading what you have written.

4. Video can be more versatile

There are some things that written content is better at, and some things that video content is better at. For example, when I am doing research I look for written content because I can skim it and pull out the relevant information. When I am looking to learn a new guitar solo, I want to watch someone doing it.

Find out what aspects of your niche are best demonstrated with a clip, and present that information visually. This will improve visitors' experiences and will ultimately lead to more trust, authority and conversions down the line.

5. Video blogging offers additional opportunities to increase visibility

There are more and more opportunities to share clips on other platforms. Google wants people to use their platforms, and bloggers who share their video content are rewarded with additional exposure from these networks in search results.

In other words, a video blog has a different social and SEO profile to a standard content post. This can lead to different SEO and marketing opportunities that may not arise without rich media.

Do you have a video blog, or add clips to your blog? What's been your experience with video blogging and SEO? Has visual content made your blog more popular, or helped to drive more traffic and conversions?

Share your experiences in the comments.

Proof that business blogging works. Pic by nicoleec

The vast majority (in the region of 95%) of all sites and blogs ever created fail to make any money at all - let alone a profit.

No blog traffic. Pic by stefanos papachristou

If you're creating great content on regular basis, but not driving traffic or engaging new customers then you need to understand what to change, before expending additional resources.

To paint the picture: there are millions of bloggers, social media marketers, content marketers, startups, entrepreneurs, affiliate marketers, you name it, all creating content. There simply aren't enough eyeballs to consume all this content, so most bloggers and businesses aren't succeeding.

Convincing bloggers to promote your company

Blogger outreach and PR is difficult - I've read a lot of How to articles and guides that say stuff like "Get bloggers to review your site or product", or, "Get as many backlinks from other bloggers as possible".

So everyone knows what to do, but no-one's talking about how to do it. In fact, gathering backlinks is often time consuming, ineffective and infuriating.

Hands up anyone who has spent several hours emailing other bloggers asking them to take a second to look over your new [blog/site/product/service/article/video] and gotten almost no response. It happens all the time.

Choosing the most profitable topics that target valuable keywords to drive lots of juicy organic search traffic is quite hard - especially when you factor in

Learn how to write a blog. Pic by icatus

Learning how to blog is an important business skill that can increase page rankings in Google and bring plenty of traffic to your website.

Blogging traffic tips. Pic by duncan c

A lot of popular blogging techniques have died out as Google's search algorithms (and the rise of social media) have changed the content landscape of the Internet.

For startups and small businesses utilizing blogging as part of their content marketing strategy, keeping tabs on industry best practices can be a bit like trying to herd cats.

As a result, unfortunately, many people find themselves swimming upstream as their content fails to capture high rankings in search results, generates little to no buzz, and generally offers little to no return on investment (ROI).

Start blogging

Blogging works! It doesn't matter if you are a college student thinking about making extra pocket money, or a entrepreneur looking to promote your brand.

It also doesn't matter what topic you decide to write about, provided it is a relevant to your niche and something you are passionate about and interested in.

Starting a blog is exciting, but it is also a medium to long term commitment (if you want to derive any real benefit from it), but if you have the drive to succeed there's no better time to start.

Genuine bloggers and businesses use high quality articles to build high page rankings in Google and generate plenty of valuable organic search traffic.

The problem is that the better the content, the more likely it is that others will duplicate, copy, or spin those articles and publish them on their own sites (without permission or attribution).

Most of the time this is not an issue because low quality, article spinning sites generally tend not to rank well in Google search results.

A breakdown of organic search traffic costs

Google recently ruined our startup launch with a 'false positive' phishing warning that coincided perfectly with our launch announcement to 4500 existing customers.

The article I wrote about that hugely damaging mistake attracted the attention of John Mueller, who responded sympathetically and said he would 'let the team know' about the problem.

Good to his word, I noted a few hits from Mountain view, California on the affected site and at the article, and a few hours later the erroneous phishing message was removed.

Reach out to influencers to grow your blog. Pic by uncoolbob

If you're blogging regularly, using SEO, sharing content socially, sending out newsletters, marketing, and doing everything right without success, then I've

Sales funnels for bloggers. Pic by Adrian Hon

Are you trying to come up with a way to maximize conversions and sales from your blog? A proper sales funnel can help, big time.

Almost all businesses that have researched Internet marketing strategies are aware that high quality, engaging and relevant content is one of the best ways to drive valuable organic Web traffic.

The problem is that many people don't have the time or patience to build up a good base of content via blogging.

So what's the alternative?