Real world elevator pitch example. Pic by Joe Penniston

Elevator Pitch Examples (that Worked in the Real World)

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

Our earlier article on how to pitch big new clients touched on the importance of a good elevator pitch, and how this 30 - 60 seconds of info can mean the difference between success and failure.

I wanted to follow this up by showing how real-life entrepreneurs and startups used their own, unique elevator pitches to win new business or capture valuable publicity.

What's struck me as interesting about the examples I collected was how different they were from each other. Each pitch was successful in its own right, but clearly there isn't a single right or wrong template (other than generic features, like short, clear, simple, direct).

An elevator pitch is a succinct summary of a business proposal. It should convey information about what the business will offer, why it is valuable, and a call to action - such as an investment request.

For my money, here are the most important things to consider when putting together your own pitch:

  1. Understand who your are pitching to and customize the pitch to suit those people
  2. Be able to summarize the value offering of your business in one (at most two) sentences
  3. Be clear about what you want to get out of the pitch
  4. Explain why investors should do what you ask

There are also a few useful pointers for pitching your startup to investors that you might want to take a look at. Otherwise, here are some examples of successful pitches...

Elevator Pitch Starter Pack

Take your elevator pitch and turn it into a successful startup right now.

  1. Research & compile a business plan
  2. Get a domain name
  3. Create a website
  4. Start marketing with the best marketing tools & services
  5. Grow your startup & make money

Chargify

Chargify helps with managing recurring payments and billing
The following pitch came from Lance Walley, CEO over at Chargify, a billing software company with a focus on helping clients manage recurring payments.

I got your email address from **** *****.

My co-founders and I founded Grasshopper and Engine Yard, in which Amazon, Benchmark, and NEA invested. Our new company, Chargify, is a simple recurring billing management tool.

We’re looking for angel capital to fill in some gaps. Maybe you’re interested in such an investment?"

This pitch, sent to celebrity investor Mark Cuban, ended up with a response within the hour and ultimately investment by Mark.

Pressed

Pressed is a time-management app
This pitch was submitted by Matt Bremerkamp from Pressed, a time management app.

"Pressed is an intelligent personal assistant designed to keep people focused on whatever goals they have; like working out, eating healthier, or even just drinking more water.

Want to run a 5k? Pressed will learn that your office isn’t the place to remind you to train. However, it may notice you’ve been at home for a while and may have the time to get out there and break a sweat."

The pitch resulted in coverage in a blog called DIY Active, and most recently the Harvard Business Review.

Zebecs

Zebecs is a movement aimed at helping families
The following pitch was submitted by Lisa Baker-King, an author and family coach.

"Zebecs is creating a movement to connect families, celebrate children and change companies by breaking the rules; teaching children to love to learn and adults to recognize what is right about them."

The pitch resulted in TV Network Affiliate News (ABC/FOX) appearances as well as a recent national network show appearance on the CW. In addition, Lisa was able to secure a book signing event at Barnes & Noble and guest appearances in pod-casts and several guest blogging opportunities.

NowMoveMe

NowMoveMe helps you find a home that matches your personality
This pitch was submitted by Miriam Diwan from NowMoveMe, a neighbourhood discovery app.

"NowMoveMe is a neighbourhood discovery platform, allowing users to find real estate based on their personality, not just zip code & price range."

The pitch got them a meeting with the head of Zillow M&A.

I think it's also important to note that a successful elevator pitch doesn't necessarily lead to investment (or some other positive outcome). There is still a long journey ahead when it comes to working with investors. Due diligence, personality issues, equity sharing, and a host of other potential snags need to be overcome.

But, as Gary Hamel said, "Out there in some garage is an entrepreneur forging a bullet with your company's name on it". Remember, you're the entrepreneur forging the bullet.

Have you recently pitched successfully? Anyone fail dismally? Share your experiences in the comments below and tell us about the lessons you learned that might help others in the same position.

Getting great PR for your startup in the media, on social media websites and blogs is crucial to driving enough business to keep you afloat.

There are a range of skills and techniques you must learn in order to use your marketing and PR resources with maximum efficiency.

Small business owners and entrepreneurs tend to have limited budgets to spend on marketing campaigns, so it's important to identify those areas that are most likely to bear fruit early on.

In particular, efforts that create lasting and cumulative benefits such as blogging (for on-site SEO, organic search traffic, authority and PageRank) and building up social contacts (off-site SEO, marketing, business contacts) are important.

Free beginner guides for entrepreneurs. Pic by James Jordan.

It’s hard work trying to find the time to develop a new business idea, create a business plan, build a website, create content, marketing, promotions, networ

Great YouTube vids for entrepreneurs

There's a stack of really mediocre instructional clips on everything from writing a business plan, understanding the science of marketing, or improving SEO and ranking higher in Google.

You could probably spend weeks combing through everything, but like most entrepreneurs you probably don't have the time.

That's why I've collected five of the most useful and important YouTube clips to help you get the basics right - especially when it comes to ensuring your business and website get the most from the Internet.

Whether to choose equity or salary

Deciding whether to take a job working for a startup company is a decision that can lead to fabulous riches or years of wasted effort with little to show.

In short, it's a high risk decision.

So how what factors must be taken into account when working out how to take an offer?

This article lists six questions you should ask yourself before considering any job offer - to help ensure you get a fair deal and make the right decision.

How to earn a passive income online. Pic by John Haler

The Web is arguably the best medium from which to earn a passive income because content, software and online services can persistently drive traffic and reve

original entrepreneur ideas

"Are you looking for a great entrepreneurial idea to start your new business?" If you are an entrepreneur looking to start a small or home based bus

WAH with your own freelance writing job. Pic by Evelina Ander

Believe it or not, it is entirely possible to hire yourself as a freelance writer and turn that part-time job into a successful business that earns decent mo

Gap in the market startups. Photo by Robert S. Donovan

Being an entrepreneur is one of the best vocations in the world because it encourages you to view everything as an opportunity for innovation.

Create a website Google loves. Pic by eflon

Everyone creating a website, regardless of whether it is a blog, professional site, or shopping cart, should keep Google and SEO in mind right from the start

Pitching ideas and startups

I recently attended the final round of pitches for twelve early stage, local tech startups, and was privileged to witness a new generation of exciting and en

Work from home ideas. Pic by David Martyn Hunt

Coming up with a great online business idea that is quick and easy to start from home, is the first step to making money - but you have to think outside the

New business ideas that are already making people millions

Coming up with innovative new ideas can be a frustrating ordeal unless you know where to look for inspiration.