3 most common online startup mistakes

If you're in the process of starting a small online business, then make sure you take a look at these three most common, and damaging, mistakes entrepreneurs make.

Unfortunately, most people tend to make the biggest mistakes early on while their fledgling startup is still very fragile. That's just the nature of business. The hardest part is earning the first dollar - after that it usually gets easier.

The fact is, the vast majority of all online startups fail - or fail to even earn a cent. But, by avoiding these common pitfalls it is possible to radically increase your chances of success and turn a decent profit.

Business technology review

Starting and running a successful small, home or online business these days means that you are going to have to rely on technology to handle most things - if not everything.

There isn't a single aspect of the modern business that doesn't have software, online software, cloud solutions, or innovative hardware and gadgets to save time, streamline processes, maximize efficiency, and save on costs.

The problem, especially for first time business owners, is knowing which technology is the right one for your company, and how to use it effectively to ensure that it provides value and/or good returns.

How to startup (online) in one day

Setting up a small business is much cheaper and much faster than it was a few years ago, thanks to the surge in high quality technologies and services aimed at online startups.

Now more than ever, the power to start a new business is in your own hands. Yes, there are still risks. Yes, it still takes plenty of hard work. But that shouldn't stop you.

Here's how you can start your own small/home business in just a single day (assuming you already have an idea of what you're going to do).

3 easy eCommerce ideas for the U.S. market

There's a lot of competition and a lot of potential in America's eCommerce industry, and having a better startup idea than the next person might be all it takes to succeed (well, that and hard work).

eCommerce has grown consistently over the last 10 years despite large scale problems in the U.S. economy. This makes it one of the best industries for entrepreneurs to get into.

But, what you really need to drive decent profits is differentiation. Offer a store that isn't like everything else out there. Fortunately, the vast majority of eCommerce sites do the same old thing without adding much value - and offer less competition as a result.

3 technologies that make startups simple

Starting a new online business can get expensive and difficult fast; unless you're using the right tools and technologies to simplify things.

Many entrepreneurs find their precious time being consumed by technical problems as they search for the right tech products and services to meets their needs.

Wasting time, money and energy on the wrong Web platform, bad hosting, expensive custom Web development and design, integration with accounting and payment systems, and other 3rd party tools for marketing, can massively increase the risk of failure.

3 tips to kick-start your company's social media

Social media marketing is one of those things that most entrepreneurs and small business owners wonder if they really need.

In general, my answer is yes, but I need to qualify that by saying that the amount of time, effort and cash you invest must be proportional to the returns you want (and can realistically achieve).

I serve on the board of a wonderful not-for-profit, registered charity, and we have utilized the tools and technologies provided by the Web, and in particular, social media, to drive visibility, engagement, and awareness that would simply be out of reach otherwise.

How to find the right products to sell online

Small retail businesses and eCommerce sites need to consistently choose the best products to sell in order to maximize their profits.

But trying to find this information is not always easy, and there are plenty of "silver bullet" sites (and con men) that will try to make a profit by advising you to stock products that give them commission.

It's far better to be able to do your own research into which products offer the best value for money for your own customers and clients. After all, you know your business best.

Penguin: Google search's biggest mistake

The penguin algorithm, launched in April 2012, is designed to penalize websites engaged in link spam. It's backfired though, and here's why...

Google's famous PageRank algorithm takes into account over 200 factors when ranking webpages for their search results. But, at heart, it works by equating the number and authority of inbound links with overall quality.

So effective is PageRank, that the vast majority of Internet users who make use of Google search are very happy with it - and this has helped propel Google to state of absolute dominance virtually planet wide.

3 top tips to prevent spam hacks on your company website

There's nothing worse than finding out your business website has been hacked and is being used to send out bulk emails, spam visitors, or spread malicious software.

If it hasn't happened to you, don't fall into the trap of thinking that this scenario is something that happens to other people. Spam hacks are absolutely rampant.

Fortunately, the business model of spammers requires them, more often than not, to automate their hacks to seek out vulnerable Web servers and sites, because they have to do things on a huge scale to turn a profit.

3 creative marketing ideas for creative companies

If you're in the business of making and selling unique stuff then the marketing strategies you use should reflect the creativity of your products in order to reach out to the right people.

Fortunately the Internet is full of the "right people" just waiting to place an order. But your message has to find them in the right place in the right way.

That's why it pays to think creatively about marketing instead of following the pack and doing the same old "tried and tested" things.

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