If you're in the business of making and selling unique stuff then the marketing strategies you use should reflect the creativity of your products in order to reach out to the right people.
Fortunately the Internet is full of the "right people" just waiting to place an order. But your message has to find them in the right place in the right way.
That's why it pays to think creatively about marketing instead of following the pack and doing the same old "tried and tested" things.
A lot of popular blogging techniques have died out as Google's search algorithms (and the rise of social media) have changed the content landscape of the Internet.
For startups and small businesses utilizing blogging as part of their content marketing strategy, keeping tabs on industry best practices can be a bit like trying to herd cats.
As a result, unfortunately, many people find themselves swimming upstream as their content fails to capture high rankings in search results, generates little to no buzz, and generally offers little to no return on investment (ROI).
Trying to decide which eCommerce website builder has all the right features for your new online store in 2014?
We've compiled a list of some of the coolest new features of two of the best shopping cart solutions, namely Shopify & Bigcommerce, to help you make the right decision.
Both of these hosted solutions offer exceptional value for money out-of-the-box, and you can check out a direct comparison of all their standard features (including cost, value for money, customer reviews, etc) between the two at Shopify, Volusion & Bigcommerce.
Check out our top 3 reasons why there's never been a better time to set up an online business than right now.
If you've got an idea that you think will succeed but are hesitating because you are worried about failing and losing money, then get ready to be inspired to start today - right now even.
Sure, the economy is not great, but there are signs of growth, and successful people didn't get that way by sitting around waiting for the economy to improve.
Any company that outsources their customer service is being silly, and are inviting competitors to swoop in and pilfer their client base.
Customer service is one of the few real opportunities you have to forge a solid relationship with people. Why on earth would you want to hand it over to someone else (who hides you from the people that sustain your business)?
And while handling customer complaints and queries can seem like a chore, it can be converted into one of the most powerful marketing strategies available to you.
A lot of small business owners find that they need a corporate email address on their own work domain, but aren't entirely sure what is required to set things in motion, beyond needing a domain name.
There's a stack of really mediocre instructional clips on everything from writing a business plan, understanding the science of marketing, or improving SEO and ranking higher in Google.
You could probably spend weeks combing through everything, but like most entrepreneurs you probably don't have the time.
That's why I've collected five of the most useful and important YouTube clips to help you get the basics right - especially when it comes to ensuring your business and website get the most from the Internet.
Well managed 404 "file not found" errors can turn potential problems into great opportunities that help you get the most from Web traffic that might otherwise slip between the cracks.
Even if visitors are trying to find content that no longer exists, a good 404 error page can direct them to the information they are after and lead to a conversion - just like any other good landing page.
Makes sense right? Just because a visitor is after a non-existent page (perhaps they have been directed to a mistyped URL from another site) doesn't mean we can't try give them what they're after anyway.
