There's a stack of really mediocre instructional clips on everything from writing a business plan, understanding the science of marketing, or improving SEO and ranking higher in Google.
You could probably spend weeks combing through everything, but like most entrepreneurs you probably don't have the time.
That's why I've collected five of the most useful and important YouTube clips to help you get the basics right - especially when it comes to ensuring your business and website get the most from the Internet.
1. SEO basics in 10 minutes
This video, delivered by Maile Ohye from Google, is great for SEO newbies and startups because it gives a high level overview of the most important aspects of search optimization.
Think of it as kind of an orientation for new webmasters - including information like how to correctly use 301 redirects, setting up a Webmaster Tools account, domain background checks, fetch as Googlebot, website design, and plenty more.
In particular, there is a good section on how to avoid spammy behaviour and common pitfalls. Spending ten minutes here might save you lots of time and heartbreak later on.
2. The science of persuasion
As I love to say:
"No matter what business you are in, the business you are in is marketing."
And, because the online world is crammed with competitors, people don't tend to give online startups much attention. This means that in order to thrive you need to be able to get a compelling message across quickly and efficiently to drive conversions.
It helps to learn the following psychology principles:
and apply them to increase earnings from the get-go.
3. Google Analytics tutorial or beginners
This tutorial, given by Powered by Search, gives a great, rounded overview of how to make the most out of Google analytics in order to analyze and refine your website to improve its performance.
What's really valuable about this particular video (aside from being helpful) is that it is up to date. Many of the more popular videos on analytics have been around a few years and are now inaccurate.
They also take a bit of time to explain a few concepts around analytics that help make sense of the deluge of data you get from GA.
4. The basic online marketing funnel
Ensuring that your company gets the best return on investment from your online marketing activities is vital.
This clip by Aaron Fletcher shows how to set up a proper marketing funnel that reaches out to the right target audience, and engages with them in order to drive high conversion rates and revenue.
You'll probably come across a few great strategies that you might not have considered yet, and these will open up new possibilities for your business going forward.
The Web is arguably the best medium from which to earn a passive income because content, software and online services can persistently drive traffic and revenue for years at a time.
In other words - build once; earn indefinitely.
The downside is that because there is this great potential to make money, a lot of people are trying it. And, with a lot of people, comes a lot of competition that makes starting out tricky. One thing's for sure; if you're not prepared to put in work upfront, forget about earning a passive income online.
Being an entrepreneur is one of the best vocations in the world because it encourages you to view everything as an opportunity for innovation. And, once you have an idea, you have to challenge it. Break it down. Make it better. Throw it away. Start again. Fail. Fail. Fail. Until you succeed.
Whatever you can imagine, you can do. Provided you have the drive and determination to see it through.
Coming up with innovative new ideas can be a frustrating ordeal unless you know where to look for inspiration. The good news is that there are people making a lot of money doing things you may not have dreamed of.
So, if you are feeling bold and adventurous I've got a list of killer business ideas that are working for people right now. Who knows, perhaps one of them is perfect for you.
It’s hard work trying to find the time to develop a new business idea, create a business plan, build a website, create content, marketing, promotions, networking, investments, and everything else that has to get done.
Universities and colleges across the U.S. are brimming with new business ideas from student entrepreneurs that can be a fantastic source of inspiration for every aspiring entrepreneur, from school right the way through to retirees looking to start their own business.
We want to shine a light on the creativity and innovation being demonstrated at universities across the nation by students with a passion for entrepreneurship and sharing new ideas.
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An SME (Small & Medium Enterprise), sometimes called an SMB (Small & Medium Business), is any business under a certain size. With so many differing definitions, we focus on the people responsible. Smart Modern Entrepreneurs.