Here's an interesting guest post on crowdfunding by Janelle Pierce - with some examples of famous scams, plus some great tips on how to raise money or donate using crowdfunding.
In an age where we’re left chanting recession, recession, recession, it should come as no surprise that the internet, while infinitely useful, remains home to a large number of opportunistic hoaxers looking for a quick buck.
They’re more difficult to spot—no black mask or shuffling feet, no gloves to obscure fingerprints. Instead, they’re posing as teenagers, hopeful businessmen, and aspiring geniuses.
Among their top 3 challenges, according to most business leaders, is the ability to keep pace with new technology - like the cloud.
Being able to understand what new technology offers and how to use it to increase productivity and maintain competitiveness is not easy, because technology moves moves faster than business' ability to keep up.
Small businesses, in this regard, have a distinct advantage over larger ones, and we might well be entering an age where small business starts out-competing big business because of technology.
Small businesses that make use of content marketing and SEO (Search Engine Optimization) to increase website traffic from organic search results need to understand Google search's limitations.
While Google advises everyone to create unique and original content that is focused on their particular audience (i.e. what I call good SEO practices), it doesn't always keep it's implied end of the bargain.
Great content that is relevant and engaging for a niche audience should, assuming no major problems, generate at least some valuable organic search traffic that can be converted into leads, sales and revenue.
Because SEO plays such a vital role in online business, a few practical optimization tips can help improve your page rankings, and increase website traffic and earnings quite easily.
Optimizing a website for search can mean the difference between success and failure online.
At the very least, great search optimization will prevent Google from lowering your page rankings leading to a drop in Web traffic.
But because SEO is so important, many small businesses tend to get bogged down in highly technical SEO issues - instead of concentrating on high impact SEO strategies that may well be easier to implement.