Google AdSense has now included a scorecard to help publishers monitor and improve their SEO, social marketing, and Google ads to make more money.
But just how accurate and useful is the information provided by this scorecard, and can AdSense be trusted to give the advice that's best for your blog or business?
This article discusses the key features of the AdSense scorecard, and (using SME Pals' own scorecard results) looks at how to interpret and use the information to ensure your website is making as much money as possible without harming your SEO, page rankings, or user experience.
SEO (Search Engine Optimization) and Internet marketing rely heavily on creating high quality content - a technique not often associated with online advertising.
In general, online ads tend to be in the form of banners, or Google ads in search results - a short message, lacking any intrinsic value for the reader.
On the whole, online advertising is intrusive, and unwelcome.
But advertisers and marketers are having to change their stripes as the Internet moves toward content based marketing and advertising (driven by the adoption of mobile devices with less screen real estate for banner ads).