Blogging tips to tackle your traffic trouble

A lot of popular blogging techniques have died out as Google's search algorithms (and the rise of social media) have changed the content landscape of the Internet.

For startups and small businesses utilizing blogging as part of their content marketing strategy, keeping tabs on industry best practices can be a bit like trying to herd cats.

As a result, unfortunately, many people find themselves swimming upstream as their content fails to capture high rankings in search results, generates little to no buzz, and generally offers little to no return on investment (ROI).

Shopify vs. Bigcommerce new features

Trying to decide which eCommerce website builder has all the right features for your new online store in 2014?

We've compiled a list of some of the coolest new features of two of the best shopping cart solutions, namely Shopify & Bigcommerce, to help you make the right decision.

Both of these hosted solutions offer exceptional value for money out-of-the-box, and you can check out a direct comparison of all their standard features (including cost, value for money, customer reviews, etc) between the two at Shopify, Volusion & Bigcommerce.

3 great reasons to start an online business today

Check out our top 3 reasons why there's never been a better time to set up an online business than right now.

If you've got an idea that you think will succeed but are hesitating because you are worried about failing and losing money, then get ready to be inspired to start today - right now even.

Sure, the economy is not great, but there are signs of growth, and successful people didn't get that way by sitting around waiting for the economy to improve.

Why great customer service is the best marketing strategy

Any company that outsources their customer service is being silly, and are inviting competitors to swoop in and pilfer their client base.

Customer service is one of the few real opportunities you have to forge a solid relationship with people. Why on earth would you want to hand it over to someone else (who hides you from the people that sustain your business)?

And while handling customer complaints and queries can seem like a chore, it can be converted into one of the most powerful marketing strategies available to you.

Design websites for usability to increase conversions

When it comes to making sales and conversions, the best website is one that is easy to understand, easy to use, and quick to meet the needs of customers.

Perceived performance (how fast a user thinks a site is) highlights how people believe websites are faster if they are able to accomplish their objectives easily - even if that site is relatively slow.

In other words, a site that is easy to understand and use tends to create a positive experience and improves customer satisfaction levels - so that people think it is faster than it really is.

How to set up a company email account on your own domain

A lot of small business owners find that they need a corporate email address on their own work domain, but aren't entirely sure what is required to set things in motion, beyond needing a domain name.

And while using something like mycompany @ gmail.com might be sufficient for the first few weeks, you'll want something more professional going forward - because it promotes you better.

Also, given how much spam arrives from the free email systems, it's unlikely anyone will take email from a hotmail address seriously.

Cost effective marketing with free online services

The concept of freemium (i.e. offering a free trial but charging for upgrades) services has proven to be a pretty effective marketing strategy.

Freemium offers are all over the show - especially in the software and online services industries (like Web hosting, data analytics, social media management, etc).

That's not what I want to talk about here.

I think there is far more opportunity to promote a company by taking things a step further:

5 essential YouTube videos for online startups

There's a stack of really mediocre instructional clips on everything from writing a business plan, understanding the science of marketing, or improving SEO and ranking higher in Google.

You could probably spend weeks combing through everything, but like most entrepreneurs you probably don't have the time.

That's why I've collected five of the most useful and important YouTube clips to help you get the basics right - especially when it comes to ensuring your business and website get the most from the Internet.

College course outline for Internet startups

Being an entrepreneur is something that should be encouraged and nurtured in everyone from an early age - especially in a country like the U.S. where the economy relies on small business.

Every school and university should offer a range of courses designed to empower young people to take an idea and turn it into a profitable enterprise, with confidence and competence.

Sadly, most educational institutes seem intent on sticking to dry, academic curricula that might teach young minds how to think, but don't prepare them for the harsh realities of the real world.

3 things to avoid when starting an affiliate marketing program

Starting an affiliate program to market your business online is a great way to get real growth - but it comes with dangers that you must manage pro-actively from the start.

By definition, affiliate marketing hands a degree of control over to the publishers who market on your behalf.

Because these publishers are incentivized with sales commissions, they may end up using advertising and promotional strategies that your own company might not be comfortable with.

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