Blogs

3 top tips to prevent spam hacks on your company website

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There's nothing worse than finding out your business website has been hacked and is being used to send out bulk emails, spam visitors, or spread malicious software.

If it hasn't happened to you, don't fall into the trap of thinking that this scenario is something that happens to other people. Spam hacks are absolutely rampant.

Fortunately, the business model of spammers requires them, more often than not, to automate their hacks to seek out vulnerable Web servers and sites, because they have to do things on a huge scale to turn a profit.

3 creative marketing ideas for creative companies

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If you're in the business of making and selling unique stuff then the marketing strategies you use should reflect the creativity of your products in order to reach out to the right people.

Fortunately the Internet is full of the "right people" just waiting to place an order. But your message has to find them in the right place in the right way.

That's why it pays to think creatively about marketing instead of following the pack and doing the same old "tried and tested" things.

Top 5 blogging tips for 2014

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A lot of popular blogging techniques have died out as Google's search algorithms (and the rise of social media) have changed the content landscape of the Internet.

For startups and small businesses utilizing blogging as part of their content marketing strategy, keeping tabs on industry best practices can be a bit like trying to herd cats.

As a result, unfortunately, many people find themselves swimming upstream as their content fails to capture high rankings in search results, generates little to no buzz, and generally offers little to no return on investment (ROI).

How to earn more from your Web traffic

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If you have webpages that drive plenty of juicy Web traffic but don't make enough money, then check out our formula (with loads of tips and tricks) for converting traffic into sales and conversions.

I've seen webpages that generated millions of page views without displaying a single ad, email sign-up form, sales funnel, product sale, special offer, internal links, or any type of call to action.

That's not just bad marketing; it's a bad user experience.

Shopify vs. Bigcommerce new features

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Trying to decide which eCommerce website builder has all the right features for your new online store in 2014?

We've compiled a list of some of the coolest new features of two of the best shopping cart solutions, namely Shopify & Bigcommerce, to help you make the right decision.

Both of these hosted solutions offer exceptional value for money out-of-the-box, and you can check out a direct comparison of all their standard features (including cost, value for money, customer reviews, etc) between the two at Shopify, Volusion & Bigcommerce.

3 great reasons to start an online business today

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Check out our top 3 reasons why there's never been a better time to set up an online business than right now.

If you've got an idea that you think will succeed but are hesitating because you are worried about failing and losing money, then get ready to be inspired to start today - right now even.

Sure, the economy is not great, but there are signs of growth, and successful people didn't get that way by sitting around waiting for the economy to improve.

Why great customer service is the best marketing strategy

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Any company that outsources their customer service is being silly, and are inviting competitors to swoop in and pilfer their client base.

Customer service is one of the few real opportunities you have to forge a solid relationship with people. Why on earth would you want to hand it over to someone else (who hides you from the people that sustain your business)?

And while handling customer complaints and queries can seem like a chore, it can be converted into one of the most powerful marketing strategies available to you.

Design websites for usability to increase conversions

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When it comes to making sales and conversions, the best website is one that is easy to understand, easy to use, and quick to meet the needs of customers.

Perceived performance (how fast a user thinks a site is) highlights how people believe websites are faster if they are able to accomplish their objectives easily - even if that site is relatively slow.

In other words, a site that is easy to understand and use tends to create a positive experience and improves customer satisfaction levels - so that people think it is faster than it really is.

Home business Web design in 2014

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If you are starting a new home business this year, you'll probably want to know what the fastest, cheapest, and easiest way to build a website is.

Even Matt Cutts, the head of Google's Webspam team, recently stated that the number one mistake people make is not having a website at all. You've gotta do it, so might as well do it right, right?

So every startup needs a website, and its own domain, but the last thing you need is to waste time and money working with difficult, frustrating, or poor quality Web design software and services.

How to set up a company email account on your own domain

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A lot of small business owners find that they need a corporate email address on their own work domain, but aren't entirely sure what is required to set things in motion, beyond needing a domain name.

And while using something like mycompany @ gmail.com might be sufficient for the first few weeks, you'll want something more professional going forward - because it promotes you better.

Also, given how much spam arrives from the free email systems, it's unlikely anyone will take email from a hotmail address seriously.