Blogs

5 best YouTube videos for online startups

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There's a stack of really mediocre instructional clips on everything from writing a business plan, understanding the science of marketing, or improving SEO and ranking higher in Google.

You could probably spend weeks combing through everything, but like most entrepreneurs you probably don't have the time.

That's why I've collected five of the most useful and important YouTube clips to help you get the basics right - especially when it comes to ensuring your business and website get the most from the Internet.

College course outline for Internet startups

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Being an entrepreneur is something that should be encouraged and nurtured in everyone from an early age - especially in a country like the U.S. where the economy relies on small business.

Every school and university should offer a range of courses designed to empower young people to take an idea and turn it into a profitable enterprise, with confidence and competence.

Sadly, most educational institutes seem intent on sticking to dry, academic curricula that might teach young minds how to think, but don't prepare them for the harsh realities of the real world.

3 things to avoid when starting an affiliate marketing program

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Starting an affiliate program to market your business online is a great way to get real growth - but it comes with dangers that you must manage pro-actively from the start.

By definition, affiliate marketing hands a degree of control over to the publishers who market on your behalf.

Because these publishers are incentivized with sales commissions, they may end up using advertising and promotional strategies that your own company might not be comfortable with.

How business websites should handle 404 errors

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Well managed 404 "file not found" errors can turn potential problems into great opportunities that help you get the most from Web traffic that might otherwise slip between the cracks.

Even if visitors are trying to find content that no longer exists, a good 404 error page can direct them to the information they are after and lead to a conversion - just like any other good landing page.

Makes sense right? Just because a visitor is after a non-existent page (perhaps they have been directed to a mistyped URL from another site) doesn't mean we can't try give them what they're after anyway.

How to maximize online profits

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Are you looking for one practical strategy that gets to the heart of what it means to have a profitable online business?

Given how much "expert advice" there is floating around the Internet these days, it can be quite hard to formulate a simple, powerful technique for generating revenue from your blog/website.

This article shows how to convert your existing Web traffic into earnings as efficiently as possible, without resorting to difficult and advanced marketing and SEO techniques.

Startup jobs: Weighing equity vs. income

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Deciding whether to take a job working for a startup company is a decision that can lead to fabulous riches or years of wasted effort with little to show.

In short, it's a high risk decision.

So how what factors must be taken into account when working out how to take an offer?

This article lists six questions you should ask yourself before considering any job offer - to help ensure you get a fair deal and make the right decision.

How to increase profits after removing "above the fold" ads

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Webmasters have a perennial problem when it comes to placing ads on their sites - ads generate profits, but hurt Google rankings (reducing traffic and revenue).

And, Google recently updated their page layout algorithm, catching out a fresh wave of webmasters who are now scrambling to redesign their sites without loosing too much income.

It's kind of a catch-22 for anyone looking to squeeze the most out of their Web traffic without risking a penalty.

How to create your own business opportunities

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Isn't it frustrating that some people just seem to have that entrepreneurial knack - opportunities just seem to go their way again and again?

Is it because some entrepreneurs are just luckier than others, or are they doing something that puts them in the path of opportunity more frequently than the average person?

Regardless of what type of industry you are in, this article will highlight a few strategies you can use to find more opportunities, and take full advantage of them.

How to create a Shopify eCommerce site

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Shopify is an eCommerce website builder that makes it quick and easy for anyone to build and host their own cutting-edge, responsive online store.

It's the fastest growing hosted shopping cart solution that is dominating the market due to it's elegant user interface, simplicity, power and speed.

Because it's important for an online venture to become operational as quickly and cheaply as possible, Shopify undoubtedly represents the best solution for small to medium sized startups.

5 tips to survive without Google

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Organic search traffic from Google is so valuable that many businesses come to rely on it as their primary source of income.

And while it may seem that the sun will never set on high converting organic traffic from the search giant, you might want to think about what would happen to your enterprise if the flow dried up.

I've experienced both the frustration and despair of losing Google traffic to an unknown and unexplained penalty (only large, important businesses get the information they need to recover in a matter of days or weeks), but have also seen how other businesses have thrived without Google entirely.