Google recently ruined our startup launch with a 'false positive' phishing warning that coincided perfectly with our launch announcement to 4500 existing customers.

The article I wrote about that hugely damaging mistake attracted the attention of John Mueller, who responded sympathetically and said he would 'let the team know' about the problem.

Good to his word, I noted a few hits from Mountain view, California on the affected site and at...

Latest

Latest startup ideas

International 'feel at home' store

Most western countries have fairly diverse and cosmopolitan cities that...

Affiliate based service provider

Almost every modern business, no matter what industry it is in, has a...

SME Pals to your inbox each week

Follow SME Pals to keep tabs on the best startup ideas plus tips, reviews and expert commentary.

Recent posts

You spend years building up an online business, working hard to provide a service that gives paying customers great value.

After a while, your company starts attracting corporate clients who need a bit more than what is available on your traditional offering. And, despite limited resources, you have no choice but to expand the service to enterprise level customers.

But this means a lot of work, and it takes...

Is your online store losing out on valuable sales because customers are getting confused, losing focus, and moving on without purchasing anything? Can you even tell?

Every bit of Web traffic is valuable, and it is vitally important that your store squeezes as much revenue as possible out of each visit. Of course, not every visit can result in a sale, but that conversion rate can always be nudged a bit higher.

...

So many companies focus on sexy marketing strategies like paid advertising (PPC), social media likes, tweets & follows, and organic search traffic from Google, that far too little attention is given to good old fashioned word of mouth.

I thought I would contrast the huge differences between traffic to my own businesses and compare and review the benefits that I have noticed arising from people...

If you're in the process of starting a small online business, then make sure you take a look at these three most common, and damaging, mistakes entrepreneurs make.

Unfortunately, most people tend to make the biggest mistakes early on while their fledgling startup is still very fragile. That's just the nature of business. The hardest part is earning the first dollar - after that it usually gets easier.

The...

The biggest difference between entrepreneurs and business owners who succeed, and those who fail, most often lies in how they work with money.

Many people try to save as much cash as they can, preferring to work day and night on aspects of their startups on which they have little skills or expertise. Not a good way to do things - trust me, I learned the hard way.

The truth is, from a business perspective,...

Every second request for help I see from business owners wondering why Google has dropped their site from the search results (and killing their Web traffic) is how to fix the damage done by the "SEO company" they hired.

It's not uncommon for genuine businesses to have to lay off staff or even shut their doors entirely as a result of a Google penalty cutting off a significant portion of their income...

Featured posts

Anyone looking to grow their business using a mailing list will likely want to make use of one of the leading online email marketing services - but which one?

As a...

The current buzzword in advertising and Internet marketing circles is "social influence", which strikes me as odd since search influence (content + SEO...

Popular posts

Home based businesses provide genuine opportunities to create a sustainable, profitable income...

Check out this list of the 5 best small business ideas - everything from home based businesses,...

"Trying to decide which of the most popular website builders to use for your own small...

Hosted shopping carts, like Bigcommerce, offer a quick and affordable way to build an eCommerce...

"Want some really great small business ideas (in particular ones that can used in a...