Modern email marketing campaigns, especially from small businesses, need to be able to grow a killer mailing list and deliver awesome emails to the right audience as efficiently as possible.
In case you're still a bit undecided about whether an email marketing campaign is right for your business, here's an old saying that should help:
Too true. In order to build a stable and profitable stream of Web traffic it is vital to build a strong, opt-in mailing list of subscribers who are interested in your content, products and/or services. Not only that, but once you have a mailing list you have to send them great content, packaged in attractive newsletter templates.