Search Engine Optimization (SEO) is important because it can mean the difference between capturing high page rankings in Google, for relevant keywords, and remaining undiscovered and anonymous.
Web traffic is the lifeblood of any blog or business that relies on the Internet to generate leads and make sales. Organic traffic from search engines is generally the largest (and most valuable), single source of traffic making it a vital component of any successful online venture.
SEO is such an incredibly broad, far-reaching topic that can be difficult to define properly. Here's our definition: