SEO Guide. Pic by Dinukshan Kuruppu

Search Engine Optimization (SEO) is important because it can mean the difference between capturing high page rankings in Google, for relevant keywords, and remaining undiscovered and anonymous.

Web traffic is the lifeblood of any blog or business that relies on the Internet to generate leads and make sales. Organic traffic from search engines is generally the largest (and most valuable), single source of traffic making it a vital component of any successful online venture.

SEO is such an incredibly broad, far-reaching topic that can be difficult to define properly. Here's our definition:

How to earn a passive income online. Pic by John Haler

The Web is arguably the best medium from which to earn a passive income because content, software and online services can persistently drive traffic and revenue for years at a time.

In other words - build once; earn indefinitely.

The downside is that because there is this great potential to make money, a lot of people are trying it. And, with a lot of people, comes a lot of competition that makes starting out tricky. One thing's for sure; if you're not prepared to put in work upfront, forget about earning a passive income online.

RankTracer - Amazon Price Tracker. Pic by Nullfy

Amazon prices fluctuate, for most products, on an hourly basis making it important to use an hourly price tracker in order to catch the big price drops (and sometimes increases) and really save (and earn) money.

Whether you are a small business trying to cut costs on office supplies, or a shopper trying to find great deals and discounts in order to stretch your dollars to the max, the difference between a free price tracking service that gathers one or two data points a day and one that collects prices hourly can be massive.

The Best Digital Marketing Strategy, 2017. Pic by Matt Gibson

Competition in the world of online marketing is fierce - I mean really fierce. Fortunately, there is also a lot of change that brings with it huge amounts of opportunity, and 2017 is no different.

This year I have chosen a hybrid strategy that forms a symbiotic marketing mix that will do everything from building your brands' trust and authority to increasing reach, generating buzz, building relationships with important influencers and ultimately generating more organic search traffic from Google.

I call it confluence marketing.

Why?

Free beginner guides for entrepreneurs. Pic by James Jordan.

It’s hard work trying to find the time to develop a new business idea, create a business plan, build a website, create content, marketing, promotions, networking, investments, and everything else that has to get done.

Free email marketing setup guide. Pic by Wayne Stadler

Modern email marketing campaigns, especially from small businesses, need to be able to grow a killer mailing list and deliver awesome emails to the right audience as efficiently as possible.

In case you're still a bit undecided about whether an email marketing campaign is right for your business, here's an old saying that should help:

Motivational wallpapers and backgrounds. Pic by DyosEL

I love finding new motivational quotes from successful entrepreneurs and other personalities and find that reading an inspirational saying each morning, before starting work, makes a big difference to my day.

There's something encouraging about knowing that these people made it big and are sharing a bit of their wisdom with us. And, luckily, there is one fantastic site called Strange Fox that specialises in turning inspirational and motivational quotes into fantastic phone wallpapers and desktop backgrounds for women... absolutely free.

Search form

Latest Q&A

Ask a question about small business. We'll answer by email & post our answer here to help others.

I've been exploring ways to make money and am sick of the usual list of bad ideas - I've tried a bunch of these and...

I have been trying to find the best free website builder to use, but it is almost impossible to get reliable...

About 7 years ago I built an online web store using a system called osCommerce, which was quite popular at the time...

I work in an office day in and day out doing the same thing over and over again, with little prospect of moving up...

I run a small eCommerce business and it's proving extremely hard to get any visitors to the site. Of the few that...

Latest idea

Why on Earth would you want to eat a plastic grocery bag? The answer is, you wouldn't.

But wildlife on both land and sea don't know this and get killed ingesting plastic.

Sell edible plastic grocery bags

What we need are bags that degrade very quickly and can be safely eaten.

Create a cheap, environmentally friendly plastic grocery bag from natural oils and resins - like EnviGreen in India:

Consumers are more environmentally conscious; so start inventing and selling edible plastics today.