The penguin algorithm, launched in April 2012, is designed to penalize websites engaged in link spam. It's backfired though, and here's why...

Google's famous PageRank algorithm takes into account over 200 factors when ranking webpages for their search results. But, at heart, it works by equating the number and authority of inbound links with overall quality.

So effective is PageRank, that the vast majority of Internet users who make use of Google search are very happy with it - and this has helped propel Google to...

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Out of hours online outsourcing

You're probably accustomed to interacting with outsourced support and other...

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Create an app that allows people to find out what dining, entertainment and...

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The current buzzword in advertising and Internet marketing circles is "social influence", which strikes me as odd since search influence (content + SEO...

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Recent posts

There's nothing worse than finding out your business website has been hacked and is being used to send out bulk emails, spam visitors, or spread malicious software.

If it hasn't happened to you, don't fall into the trap of thinking that this scenario is something that happens to other people. Spam hacks are absolutely rampant.

Fortunately, the business model of spammers requires them, more often than not, to...

If you're in the business of making and selling unique stuff then the marketing strategies you use should reflect the creativity of your products in order to reach out to the right people.

Fortunately the Internet is full of the "right people" just waiting to place an order. But your message has to find them in the right place in the right way.

That's why it pays to think creatively about marketing...

A lot of popular blogging techniques have died out as Google's search algorithms (and the rise of social media) have changed the content landscape of the Internet.

For startups and small businesses utilizing blogging as part of their content marketing strategy, keeping tabs on industry best practices can be a bit like trying to herd cats.

As a result, unfortunately, many people find themselves...

If you have webpages that drive plenty of juicy Web traffic but don't make enough money, then check out our formula (with loads of tips and tricks) for converting traffic into sales and conversions.

I've seen webpages that generated millions of page views without displaying a single ad, email sign-up form, sales funnel, product sale, special offer, internal links, or any type of call to action.

That...

Trying to decide which eCommerce website builder has all the right features for your new online store in 2014?

We've compiled a list of some of the coolest new features of two of the best shopping cart solutions, namely Shopify & Bigcommerce, to help you make the right decision.

Both of these hosted solutions offer exceptional value for money out-of-the-box, and you can check out a direct comparison of...

Check out our top 3 reasons why there's never been a better time to set up an online business than right now.

If you've got an idea that you think will succeed but are hesitating because you are worried about failing and losing money, then get ready to be inspired to start today - right now even.

Sure, the economy is not great, but there are signs of growth, and successful people didn't get that way by...