Supporting worthwhile causes using resources available to your company doesn't have to be a chore. You can do a lot of good and build plenty of trust, buzz and media coverage at the same time.

Using CSR as a marketing strategy can be extremely effective because people (i.e. potential clients and customers) are becoming more and more aware of the power business has to support worthy causes and make a real difference.

Tips and advice to save money for small business entrepreneurs. Pic by GotCredit

Starting and running a small business almost inevitably means that money is going to be tight at some stage - often for a prolonged length of time - until the business can start generating a decent stream of revenue.

I'm a strong believer in growing earnings above every other strategy. Saving money doesn't put money on the table, so it is more important to earn faster than to save. But, without efficient use of your financial resources it may be that your startup never makes it to profitability, and that's where money saving tips can be useful.

Small business ideas by students. Pib by Melissa Petrie

Universities and colleges across the U.S. are brimming with new business ideas from student entrepreneurs that can be a fantastic source of inspiration for every aspiring entrepreneur, from school right the way through to retirees looking to start their own business.

We want to shine a light on the creativity and innovation being demonstrated at universities across the nation by students with a passion for entrepreneurship and sharing new ideas.

The best part?

Sample press release template. Pic by Matthew Guay

The other day I decided to get some coverage in the news - actually, I wanted to get some exposure for a particularly nice bit of research we'd done - and started to toy around with a few publicity ideas. A press release seemed like the perfect way to go.

But, as it turns out, it's not that easy get a mention in the news - especially, if like me, you don't spend a lot of time networking and building up a list of contacts in the world of journalism. Which brings me to my first tip...

Trying to decide which is the "best" laptop to buy is virtually impossible given that each manufacturer tells you they're the best, they all have bloggers and sponsored media to do the same, and sifting through hundreds, if not thousands, of reviews can be tiresome (although, user reviews are quite revealing).

Hillary Clinton's 'Hard Choices'. Pic by Mike Mozart

Ever wondered how much the 2016 presidential candidates earn from the books they sell while they're soaking up huge amounts of media attention during elections?

I know I often wonder whether media coverage equates to whether voters on the ground are willing to put down their money to buy something (i.e. like a book or t shirt) produced/endorsed by one of the candidates.

Top ideas from university entrepreneurs

Encouraging younger people to become involved in entrepreneurship by holding business idea competitions is, in my opinion, one of the best ways to innovate our way out of the current financial doldrums the world finds itself in.

The creativity and energy exhibited by the students who enter the top business idea competitions from around the U.S. have shown the rest of us just how easy they can make it look when it comes to generating a new idea, putting together a plan, and pitching it to the world like pros.

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Latest idea

We all have a fairly high sugar intake. Most products we eat or drink have huge amounts of sugar that we don't get to see... but it's there. Many mixers, like tonic water, appear to be quite plain whereas they can actually contain up to four teaspoons of sugar in a small can.

Create and market sugar free mixers. Pic by Robert S. Donovan

Consumers are starting to catch on to this and are looking for low or sugar free alternatives (that taste natural).

Create and market a line of mixer drinks for pubs and bars to sell to patrons who want to add something extra to their drinks and cocktails - without it going straight to their hips and waistlines. A healthy alternative to "party the night away".