Blogs

Selling online is getting easier and easier every day, from a technical point of view, because the technology to handle online transactions (like online shopping cart builders) is fast, easy to use, and cheap.

Content fatigue, when it comes to finding innovative and creative marketing advice, is becoming a serious time burglar for me. It is getting harder and harder to find the really useful nuggets of info hiding behind mounds of mediocre content and fake influencers.

Imagine you could hire a Jedi to sell your products and reach out to new people using their famous mindtricks. Seems almost unfair, right? But that's precisely what brands are starting to do with influencer marketing.

Despite spending most of my time working on my own startups, I find myself drawn to reading about what other people are up to, or making use of - whether it is new ideas, new marketing strategies & tools, or even inspiring stories. I can't help it. I have to keep tabs on who's doing what and what the latest trends, gadgets & tools are.

The vast majority (in the region of 95%) of all sites and blogs ever created fail to make any money at all - let alone a profit. Against this backdrop it's quite easy to lose faith in blogging as a viable tool for online marketing.

Would you love to get completely irrelevant traffic from Google's organic search results? How about absolutely no traffic at all? Or zombie traffic that doesn't do anything?

Sometimes the difference between success and failure can be that one thing, that special something, that secret sauce. No-one can quite tell you what it is because your business is unique (you know it best) and, ultimately, the responsibility for finding that secret sauce lies with you.

Every company in the world is obsessed with marketing and sales - trying desperately to get in front of potential clients, gain visibility, join the conversation, and generally drum up new business in order to grow.

It's vital to come up with a polished elevator pitch because the first 30 - 60 seconds in front of investors can mean the difference between success and failure.

I wanted to show how real-life entrepreneurs and startups used their own, unique elevator pitches to win new business or capture valuable publicity.

Being an entrepreneur is exciting because finding gaps in the market is a tricky challenge that can lead to great rewards with exciting new business ideas and opportunities.

Once you have an idea, challenge it. Break it down. Make it better. Throw it away. Start again. Fail. Fail. Fail.

Until you succeed.