Website builders (complete beginner's guide)

We've compiled research data on the top website builders; comparing and ranking them on everything from responsive design, to SEO, value for money and even overall popularity.

3 ways to build great B2B relationships

Having a great product or service is simply not enough to enjoy strong sales (especially online), which is why it is crucial to build strong relationships with other organizations.

But recognizing that your enterprise can succeed or fail depending on the quality and quantity of the business relationships around you is one thing - finding and nurturing those partnerships is another thing entirely.

This article highlights three techniques that have proven themselves to be invaluable when it comes to ensuring that your company is constantly growing a powerful network of allies.

The latest eCommerce website technology updates

Knowing which eCommerce solutions are using the best, most innovative, and improved technologies to cut costs and improve performance can make all the difference in your business.

Most of the leading hosted eCommerce site builders offer all the amenities you would expect with a cutting edge site - like responsive design, multiple payment gateway support, attractive themes & templates, great support, and so on.

So which is the right one to choose?

5 alternatives to free press release distribution

If you have been tempted into using an online press release distribution service (free, or otherwise) then I'm here to warn you about the risks.

Search marketers used pr distribution services to quickly spread "news" and articles of dubious quality around the Web. This lead to a huge increase in targeted backlinks that improved organic traffic listings and PageRank in Google.

Essentially, press release distribution services became a great black-hat SEO strategy that worked well - until Google caught on.

Yes Google, I'm a Fugu restaurant

About two or three months ago I decided to have a quick look at what sites Google consider related to mine using the related: search operator.

To my horror I saw a list of SEO agencies - some of which were no more than a landing page for a paid SEO service (of no doubt dubious quality). Why would Google think this blog is an SEO company?

SME Pals' tagline is 'Start a small business today', and the focus of the site is to inspire entrepreneurs to find a business idea and startup as quickly and easily as possible. Sure, search is a big part of growing an online business, so I talk about it... but is this enough to cause Google to think this blog is an SEO service?

How to pitch big new clients

Recently I was fortunate enough to attend a meeting between my startup and one of the largest logistics companies in the country - so that we could pitch our new service.

The size of this client would almost be sufficient to reach sustainability and profitability in one go. Obviously landing a whale in your first pitch as a new startup is the ultimate dream come true, but it can be hard to turn it into reality.

The meeting went ok, but there were some hard lessons learned about how to pitch big corporate clients that my partners and I took away from the experience.

Why it costs $300 per click from Google search

Google recently ruined our startup launch with a 'false positive' phishing warning that coincided perfectly with our launch announcement to 4500 existing customers.

The article I wrote about that hugely damaging mistake attracted the attention of John Mueller, who responded sympathetically and said he would 'let the team know' about the problem.

Good to his word, I noted a few hits from Mountain view, California on the affected site and at the article, and a few hours later the erroneous phishing message was removed.

Thanks Google for ruining our startup launch!

You spend years building up an online business, working hard to provide a service that gives paying customers great value.

After a while, your company starts attracting corporate clients who need a bit more than what is available on your traditional offering. And, despite limited resources, you have no choice but to expand the service to enterprise level customers.

But this means a lot of work, and it takes months to properly plan, design and implement the new changes. It's infuriating that Google can mistakenly ruin this.

Avoid losing eCommerce sales to customer confusion

Is your online store losing out on valuable sales because customers are getting confused, losing focus, and moving on without purchasing anything? Can you even tell?

Every bit of Web traffic is valuable, and it is vitally important that your store squeezes as much revenue as possible out of each visit. Of course, not every visit can result in a sale, but that conversion rate can always be nudged a bit higher.

Making conversions easy for potential customers is not only good for profits, it also improves the user experience, which in turn leads to positive experiences and word of mouth.

Advantages of word-of-mouth marketing

So many companies focus on sexy marketing strategies like paid advertising (PPC), social media likes, tweets & follows, and organic search traffic from Google, that far too little attention is given to good old fashioned word of mouth.

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