Awesome marketing articles every entrepreneur should read

Content fatigue, when it comes to finding innovative and creative marketing advice, is becoming a serious time burglar for me. It is getting harder and harder to find the really useful nuggets of info hiding behind mounds of mediocre content and fake influencers.

Influencer marketing 101

Imagine you could hire a Jedi to sell your products and reach out to new people using their famous mindtricks. Seems almost unfair, right? But that's precisely what brands are starting to do with influencer marketing.

Our favourite startup resources this year

Despite spending most of my time working on my own startups, I find myself drawn to reading about what other people are up to, or making use of - whether it is new ideas, new marketing strategies & tools, or even inspiring stories. I can't help it. I have to keep tabs on who's doing what and what the latest trends, gadgets & tools are.

Businesses demonstrate how they're making money blogging

The vast majority (in the region of 95%) of all sites and blogs ever created fail to make any money at all - let alone a profit. Against this backdrop it's quite easy to lose faith in blogging as a viable tool for online marketing.

How to suck at Google search

Would you love to get completely irrelevant traffic from Google's organic search results? How about absolutely no traffic at all? Or zombie traffic that doesn't do anything?

Companies share their 'secret sauce' recipes for success

Sometimes the difference between success and failure can be that one thing, that special something, that secret sauce. No-one can quite tell you what it is because your business is unique (you know it best) and, ultimately, the responsibility for finding that secret sauce lies with you.

Marketing hacks that worked a treat

Every company in the world is obsessed with marketing and sales - trying desperately to get in front of potential clients, gain visibility, join the conversation, and generally drum up new business in order to grow.

Elevator pitch examples (that worked in the real world)

Our earlier article on how to pitch big new clients touched on the importance of a good elevator pitch, and how this 30 - 60 seconds of info can mean the difference between success and failure.

5 great 'gap in the market' startup ideas

Being an entrepreneur is one of the best vocations in the world because it encourages you to view everything as an opportunity for innovation. And, once you have an idea, you have to challenge it. Break it down. Make it better. Throw it away. Start again. Fail. Fail. Fail. Until you succeed.

How to convert old HTML tables into responsive Web design

Mobile first, responsive Web design is something that can't be ignored because devices likes tablets and smartphones are quickly becoming the dominant browsing device of choice for the burgeoning millennial market.

Pages