Here's a great list of online marketing services that can help drive and convert Web traffic to grow your business in 2016 and beyond.
Small business, in particular, can benefit from the valuable insight, contacts, and cost savings these great online tools provide. With fierce competition in almost every online sector, and the massive changes to search in recent years, it is now more important for businesses to become dynamic and responsive.
This article highlights some of the more unique and useful tools and services that can bring great B2B or B2C benefits for your company.
Our top 10
I have shied away from including many SEO related services (there's only one great one included in this list) because there a million articles available on SEO services already.
Instead I have chosen to look at newer, more exciting ones that offer promise in other important areas, such as mobile, networking and social.
1. SEO, social, PPC & content with Raven
Raven Tools provides over thirty different tools under one roof.
In particular, they have a powerful set of SEO (Search Engine Optimization) tools that can help to ensure your targeted organic Web traffic is converting well.
To compliment their full-featured SEO capabilities, there are also some social media management tools, content management, analytics, PPC campaign management, reporting, and plenty more.
A great option if you value having a single, unified resource to do all your Internet marketing in one place.
2. Effective emails with GetResponse
Emailing seems to have taken a bit of a backseat as of late - what with sexier ways to promote with mobile and social undergoing huge growth.
Email isn't dead; it's just that there are other options to look at in addition to it.
And, there's a good reason why email services are more popular than ever... it works!
Make sure you grow your list for an effective and sustainable sales channel in the years to come.
3. Social media management with HootSuite Pro
Even the mighty Google has tightly integrated social signals (mainly from Google+) into its results. As a result, businesses need to start building social influence in order to remain competitive online over the medium to long term.
HootSuite helps you to save time and effort by managing all your social media profiles from one convenient location. Plenty of tools and support help you get the most from social.
4. Killer Website themes
Reaching out to customers via email, great content, social media, and whatever else you can imagine, is definitely important. Without a website designed to maximize conversions and sales, all your other efforts are not going to be as effective.
If you have not yet designed and built a website or blog for your business, then read the best way to create a website for sales.
In particular, a website that is going to succeed as a platform for conversions needs:
- Fantastic SEO (Search Engine Optimization) to increase page rankings and organic search traffic
- Great content to help generate buzz and authority
- High performance
- Clear and relevant calls to action
- High converting landing pages
Make sure you have all of these before spending money to bring people to your website in the first place.
5. Printed materials with PrintPlace
Ok, so printing is not really "online marketing"... but hear me out.
PrintPlace can handle all your printing needs online. Everything can be done via their Web interface, with professional printing jobs being proofed and delivered to wherever you need them, on the same day.
So, while you're focused online, don't forget that flyers, brochures, and other printed goodies can be quickly and professionally handled online.
6. Inbound marketing with Hubspot
If you are thinking about embracing inbound marketing as a way to attract new visitors and engage them with great content and valuable information. Then there really is only one choice - Hubspot.
Inbound marketing takes a different approach to traditional marketing in the sense that it seeks to attract people, offer them something of value, and then generate conversions - instead of bombarding them with ads and sales offers.
Hubspot offers a range of tools and service designed to help you make the most of your inbound marketing campaigns, plus you'll be joining over 15000 other companies in 90 countries around the world.
7. Competitors' online sales performance data with RankTracer
Ever wanted to take a peek at the sales figures of your competitors? Offhand, I couldn't think why anyone wouldn't want to.
PoS (Point of Sale) data is available from companies like Nielsen, but this is hugely expensive. For a few dollars a month, RankTracer will track the sales rank of any product sold on Amazon, anywhere in the world, and generate good sales estimates from that data.
It may not be 100% accurate, but you get far more valuable sales insight and analysis than the tiny price tag would suggest.
Check out this article to see the type of sales analytics you can gather:
8. Pro business cards with MOO
After attending an excellent talk on networking by a local networking guru, I have come to realize the importance of a business card to... well, business.
MOO offers some really innovative and useful features for anyone looking to make an impression with their business cards.
Turn your business cards into a brand ambassador that will leave a great impression and help raise the visibility of your business.
9. High impact press releases with e•releases
UPDATE: Given the amount of SEO spamming disguised as 'press releases', Google is now very wary of this method - use with caution, or avoid altogether to be safe.
Announcing the launch of your business, a new product or service, brand news, or just some important news that you want to get in front of people?
e•releases offer a range of great press release packages, starting from around $200, that are designed to get in front of the journalists you want.
What I like about e•releases is that they put their own people in front of their service. It's not a faceless Internet service that you pour money into and never know who its going to, or what they are doing.
One client testimonial reads:
"... Over the last week we have received more than 100,000 hits to our website, hundreds of reservations, 100-plus radio interviews worldwide, press in every country, and national and international TV broadcasts. ..."
10. Geared up SEO with Analytics SEO
Analytics SEO offers analytical intelligence and features in addition to what you get with a standard Google analytics account.
Don't think that sounds exciting enough to give it a try?
How about the fact that their customers, on average, experience an increase of 85% in conversions and drive 180% more traffic as a result of using them.
To quote "Optimize how you optimize".
That's my top ten tools for 2013. What services and tools do you use? What success have you had? Are there any new tools that should features in this top ten?