marketing

Why great customer service is the best marketing strategy

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Any company that outsources their customer service is being silly, and are inviting competitors to swoop in and pilfer their client base.

Customer service is one of the few real opportunities you have to forge a solid relationship with people. Why on earth would you want to hand it over to someone else (who hides you from the people that sustain your business)?

And while handling customer complaints and queries can seem like a chore, it can be converted into one of the most powerful marketing strategies available to you.

Design websites for usability to increase conversions

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When it comes to making sales and conversions, the best website is one that is easy to understand, easy to use, and quick to meet the needs of customers.

Perceived performance (how fast a user thinks a site is) highlights how people believe websites are faster if they are able to accomplish their objectives easily - even if that site is relatively slow.

In other words, a site that is easy to understand and use tends to create a positive experience and improves customer satisfaction levels - so that people think it is faster than it really is.

Cost effective marketing with free online services

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The concept of freemium (i.e. offering a free trial but charging for upgrades) services has proven to be a pretty effective marketing strategy.

Freemium offers are all over the show - especially in the software and online services industries (like Web hosting, data analytics, social media management, etc).

That's not what I want to talk about here.

I think there is far more opportunity to promote a company by taking things a step further:

3 things to avoid when starting an affiliate marketing program

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Starting an affiliate program to market your business online is a great way to get real growth - but it comes with dangers that you must manage pro-actively from the start.

By definition, affiliate marketing hands a degree of control over to the publishers who market on your behalf.

Because these publishers are incentivized with sales commissions, they may end up using advertising and promotional strategies that your own company might not be comfortable with.

How to maximize online profits

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Are you looking for one practical strategy that gets to the heart of what it means to have a profitable online business?

Given how much "expert advice" there is floating around the Internet these days, it can be quite hard to formulate a simple, powerful technique for generating revenue from your blog/website.

This article shows how to convert your existing Web traffic into earnings as efficiently as possible, without resorting to difficult and advanced marketing and SEO techniques.

How to increase profits after removing "above the fold" ads

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Webmasters have a perennial problem when it comes to placing ads on their sites - ads generate profits, but hurt Google rankings (reducing traffic and revenue).

And, Google recently updated their page layout algorithm, catching out a fresh wave of webmasters who are now scrambling to redesign their sites without loosing too much income.

It's kind of a catch-22 for anyone looking to squeeze the most out of their Web traffic without risking a penalty.

7 top networking tips

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When I started my first business some years ago I placed all my focus on creating a great offering, but almost no effort went into sales and networking. Needless to say that business took an incredibly long time to get off the ground - 6 years in fact.

During that time I learned a lot about how business works, and my focus has shifted almost completely onto sales, marketing and networking.

Nowadays, a good idea with a quality product backed by excellent service is the bare minimum required to succeed. Because there is so much competition (especially online), what sets companies apart these days is how effectively they can network and promote themselves.

How to use online sales data for effective market research

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Marketing and promoting products is a tricky game that can require every ounce of cunning and skill – especially in a crowded market like book publishing.

And while most publishers tend to focus on their own tried and tested methods for driving sales, it doesn't hurt to keep an eye on the competition at the same time.

Consider a scenario in which another publisher's title suddenly starts outselling your own. If you know that your title is just as good, if not better, how are they doing it?

10 great tips on how to make Google AdWords profitable

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With the majority of all Internet traffic passing through organic search, it is only natural to want to advertise on Google using AdWords.

AdWords is an exceptionally powerful and flexible platform for creating and managing online advertising campaigns, but it is fraught with peril for newcomers, who may quickly blow their ad budget with little to show for it.

This article will provide some insight into how you can get your marketing message in front of the right people, at a low enough cost that your conversions can drive decent profits.

How to integrate GetResponse email marketing into your shopping cart

One of the key factors in the success of any eCommerce site is great marketing - and email marketing is one of the most effective of all Internet marketing strategies.

Growing a strong, valuable mailing list is something that must be built into the fabric of your eCommerce business right from the start - because it takes time to grow a good list.

A mailing list helps to protect your store from sudden drops in organic search traffic (whenever Google introduces a new algorithm change) by giving your business access to opt-in subscribers who are already predisposed to buying your products.