Any company that outsources their customer service is being silly, and are inviting competitors to swoop in and pilfer their client base.
Customer service is one of the few real opportunities you have to forge a solid relationship with people. Why on earth would you want to hand it over to someone else (who hides you from the people that sustain your business)?
And while handling customer complaints and queries can seem like a chore, it can be converted into one of the most powerful marketing strategies available to you.
When it comes to making sales and conversions, the best website is one that is easy to understand, easy to use, and quick to meet the needs of customers.
Perceived performance (how fast a user thinks a site is) highlights how people believe websites are faster if they are able to accomplish their objectives easily - even if that site is relatively slow.
In other words, a site that is easy to understand and use tends to create a positive experience and improves customer satisfaction levels - so that people think it is faster than it really is.
When I started my first business some years ago I placed all my focus on creating a great offering, but almost no effort went into sales and networking. Needless to say that business took an incredibly long time to get off the ground - 6 years in fact.
During that time I learned a lot about how business works, and my focus has shifted almost completely onto sales, marketing and networking.
Nowadays, a good idea with a quality product backed by excellent service is the bare minimum required to succeed. Because there is so much competition (especially online), what sets companies apart these days is how effectively they can network and promote themselves.
With the majority of all Internet traffic passing through organic search, it is only natural to want to advertise on Google using AdWords.
AdWords is an exceptionally powerful and flexible platform for creating and managing online advertising campaigns, but it is fraught with peril for newcomers, who may quickly blow their ad budget with little to show for it.
This article will provide some insight into how you can get your marketing message in front of the right people, at a low enough cost that your conversions can drive decent profits.