Is your online store losing out on valuable sales because customers are getting confused, losing focus, and moving on without purchasing anything? Can you even tell?
Every bit of Web traffic is valuable, and it is vitally important that your store squeezes as much revenue as possible out of each visit. Of course, not every visit can result in a sale, but that conversion rate can always be nudged a bit higher.
Making conversions easy for potential customers is not only good for profits, it also improves the user experience, which in turn leads to positive experiences and word of mouth.