Do I need business cards?

Ask a question about small business. We'll answer by email & post our answers here to help others.

I do freelance work, usually from home, and I was wondering whether there is any point in getting business cards designed for myself.

I don't tend to meet a lot of people and clients face to face, so it seems to me like designing and printing cards would be a bit of a waste.

Is there are compelling reason why anyone in my position should have business cards? I mean, it might be that I only ever use one or two - if that.

If there are a number of good reasons for having mini cards, where is the best place to get some reasonable, but cheap cards printed up?

Business cards for everyone

The short answer is, yes!

Everyone, no matter who you are, should have nicely designed business cards for a number of reasons:

  1. It's professional
  2. You'll regret not having them the one time you really need them
  3. They're not expensive
  4. They're great marketing
  5. They're great for networking

Before I go into any more detail, I would quickly like to address one of the points you made:

"I don't tend to meet a lot of people and clients face to face" This is a big mistake. I know, because it is a mistake I made.

Everyone (who has to earn a living) should make it a point to meet as many people as possible. Making connections and meeting people is how opportunity arises.

You never know who you are going to meet, or what ideas and inspiration you might find as a result of talking to someone.

Making connections and meeting people is an important part of being a successful entrepreneur, and business cards can play a crucial role in this process - because it may be the difference between being remembered or forgotten by someone who can really make a difference to your company.

In terms of where you can get cards designed and printed, the easiest place is over at MOO.

Before you start designing cards for yourself, I would also recommend you read How to design and print business cards, which will give you an overview of how to design a business card the best way.