Is blogging a viable work from home job?

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I have decided to start a job working from home in order to make a bit of money on the side, and I thought that blogging would be ideal because it's relatively easy to get started.

Also, as I understand it, Google's AdSense makes it easy to earn ad revenue without having to go out and sell ad space. Combine that with the fact that I would love my job to involve writing, and it's a no-brainer.

If it's so easy to set up and make money, why isn't everyone doing it? What am I missing about blogging that is going to slap me down as soon as I get started?

It is possible to make money blogging

Blogging certainly has lots of appeal to a large portion of the world's population precisely because it is so easy to create a free website and start jotting down your thoughts and ramblings.

But the very thing that makes blogging so easy to start-up is also the thing that makes it hard to make money - a low barrier to entry means lots of competition.

Setting up a blog is not hard. But understanding how to make money from that blog, and having the skill and dedication to implement the right strategies is.

To answer your question, "is blogging a good work from home opportunity", the answer is yes... but don't give up your day job just yet.

It's important to understand that blogging, like any other business, takes investment and effort to get off the ground before it can make a profit. It needs a proper business plan, so that you can make sensible estimates about how and when revenue will start coming in.

Most people simply dive straight in. Write a few posts. Dither around for a month or so, and give up. I guess it's because their expectations of what it takes to create a successful blog are misaligned.

Simply writing a few articles on a regular or semi-regular basis is not enough. You have to get involved in marketing and networking (like any other business). Make connections with influencers in your niche, and reach out to organizations and industry players. Be visible. Offer value.

It takes a lot of work to turn your content into a profitable enterprise. But, if it's something you really want, and you are prepared to work hard and learn the skills required (regardless of whether they are writing, Web design, marketing, public speaking, etc), then there is no reason you can't have a job working out of your home/garage/swimming pool.

Fortunately, there is a lot of quality help and guidance available for newbie bloggers, and you might want to start by reading the following articles:

Do you run a blog? What are some of the biggest challenges you face? Share your tips and experiences in the comments.