Social buzz: How to get market leaders to talk about your content

Small businesses, startups and entrepreneurs often have a hard time building up a decent amount of social buzz, hype or interest around what they are saying.

Last week, I "made Guy Kawasaki's day", with an article entitled "Guy Kawasaki's 'Art of the start' outsells other titles by marketing gurus". Guy's share on Twitter drove thousands of hits through to my blog.

Internal links vs. backlinks

One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role.

SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site.

However, on-site SEO (read more about the difference between on-site SEO and off-site SEO in the article "On-site SEO vs. off-site SEO") only really helps to increase the amount of organic search traffic.

How to get bloggers to promote and market your stuff

Blogger outreach and PR is difficult - I've read a lot of How to articles and guides that say stuff like "Get bloggers to review your site or product", or, "Get as many backlinks from other bloggers as possible".

So everyone knows what to do, but no-one's talking about how to do it. In fact, gathering backlinks is often time consuming, ineffective and infuriating.

Hands up anyone who has spent several hours emailing other bloggers asking them to take a second to look over your new [blog/site/product/service/article/video] and gotten almost no response. It happens all the time.