Blogs

Startup guide to effective PR

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

Getting great PR for your startup in the media, on social media websites and blogs is crucial to driving enough business to keep you afloat.

There are a range of skills and techniques you must learn in order to use your marketing and PR resources with maximum efficiency.

Small business owners and entrepreneurs tend to have limited budgets to spend on marketing campaigns, so it's important to identify those areas that are most likely to bear fruit early on.

In particular, efforts that create lasting and cumulative benefits such as blogging (for on-site SEO, organic search traffic, authority and PageRank) and building up social contacts (off-site SEO, marketing, business contacts) are important.

Affiliate Marketing (Complete Beginner's Guide)

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

Learning how to be an effective affiliate marketer on one of the top affiliate programs is a great skill to have for entrepreneurs and anyone looking to start up their own business.

Online Marketing (Complete Beginner's Guide)

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

The first time I started an online business I spent the vast majority of my time actually creating the service. What I should have been doing was marketing it aggressively.

Online marketing explained with cows

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

It can be a challenge, especially if you're new to the game, understanding what marketing jargon means. Inevitably you end up having to go and find some definitions to help keep track of what everyone is going on about.

So if online marketing is a scary and unfamiliar world, with danger everywhere, like this:

How to Get Bloggers to Promote your Business

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

Blogger outreach and PR is difficult - I've read a lot of How to articles and guides that say stuff like "Get bloggers to review your site or product", or, "Get as many backlinks from other bloggers as possible".

So everyone knows what to do, but no-one's talking about how to do it. In fact, gathering backlinks is often time consuming, ineffective and infuriating.

Hands up anyone who has spent several hours emailing other bloggers asking them to take a second to look over your new [blog/site/product/service/article/video] and gotten almost no response. It happens all the time.

Creating links in Drupal

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

Creating internal hyperlinks in Drupal, from one page to another, can be slightly tricky - node IDs, path aliases, the Drupal url() function, all play a role.

Fully qualified links, those that contain the entire address including http, are easy enough to use, but it's not good practice to enter a static, fully qualified URL when linking from one page or blog post to another.

Fully qualified links, by definition, include the domain name. If that changes all these links break, and, if the site is substantial, it would require a lot of work to fix everything.

Luckily there is a better way...

10 Critical Features of a Good Website

Disclosure: Just so you know, we may sometimes earn a small commission from affiliate links on this site.

What features makes a website good can be a really subjective thing. What works for one might be complete poison for another.

Pages