Blogs

Top 5 questions to ask your head of digital marketing

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Online marketing is about much more than introducing carefully selected keywords and phrases into content to optimize for organic search; or build up backlinks to increase traffic.

Breakthrough marketing: How to get noticed

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Businesses can take off overnight. Social networks, global media, the Internet, marketing and word-of-mouth that spans the globe can drive your message to millions of people instantly. But it rarely "just happens".

If you've been marketing your startup, product or business online then you'll have seen product launches that seemed to come out of nowhere to become the hottest thing around, or videos and content that have gone viral driving millions of potential customers through to the originators - the "Charlie bit my finger" YouTube video sensation netted that family several hundred thousand dollars in revenue:

While some people luck out and ride a wave of viral/social popularity, basing your livelihood on success through blind luck is not a particularly fruitful strategy. Most people have to work hard for quite some time before they achieve a breakthrough marketing success. Fortunately, there is a lot you can do to give yourself every chance of success.

Startup guide to effective PR

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Getting great PR for your startup in the media, on social media websites and blogs is crucial to driving enough business to keep you afloat.

There are a range of skills and techniques you must learn in order to use your marketing and PR resources with maximum efficiency.

Small business owners and entrepreneurs tend to have limited budgets to spend on marketing campaigns, so it's important to identify those areas that are most likely to bear fruit early on.

In particular, efforts that create lasting and cumulative benefits such as blogging (for on-site SEO, organic search traffic, authority and PageRank) and building up social contacts (off-site SEO, marketing, business contacts) are important.

Affiliate Marketing (Complete Beginner's Guide)

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Learning how to be an effective affiliate marketer on one of the top affiliate programs is a great skill to have for entrepreneurs and anyone looking to start up their own business.

Transcript of a marketing consult

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I recently did a one hour consultation with Stephen Conroy, the owner of cong IT in New York.

Stephen had requested a meeting to give him a feel for what he should be doing in order to promote his new business.

We chatted on Skype and at the end of the hour had covered quite a lot of ground. Poor Stephen had his ear bent by me for most of that time.

But it occurred to me that seeing a real-life consultation that deals not only with good practice (predominantly Internet based, in this case), but also shows the other side of the coin - interaction and thoughts from the business owner himself - might be really interesting to everyone else.

Online Marketing (Complete Beginner's Guide)

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The first time I started an online business I spent the vast majority of my time actually creating the service. What I should have been doing was marketing it aggressively.

Online marketing explained with cows

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It can be a challenge, especially if you're new to the game, understanding what marketing jargon means. Inevitably you end up having to go and find some definitions to help keep track of what everyone is going on about.

So if online marketing is a scary and unfamiliar world, with danger everywhere, like this:

How to Get Bloggers to Promote your Business

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Blogger outreach and PR is difficult - I've read a lot of How to articles and guides that say stuff like "Get bloggers to review your site or product", or, "Get as many backlinks from other bloggers as possible".

So everyone knows what to do, but no-one's talking about how to do it. In fact, gathering backlinks is often time consuming, ineffective and infuriating.

Hands up anyone who has spent several hours emailing other bloggers asking them to take a second to look over your new [blog/site/product/service/article/video] and gotten almost no response. It happens all the time.

Creating links in Drupal

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Creating internal hyperlinks in Drupal, from one page to another, can be slightly tricky - node IDs, path aliases, the Drupal url() function, all play a role.

Fully qualified links, those that contain the entire address including http, are easy enough to use, but it's not good practice to enter a static, fully qualified URL when linking from one page or blog post to another.

Fully qualified links, by definition, include the domain name. If that changes all these links break, and, if the site is substantial, it would require a lot of work to fix everything.

Luckily there is a better way...

10 Critical Features of a Good Website

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What features makes a website good can be a really subjective thing. What works for one might be complete poison for another.

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