3 top WordPress tips for small business
Small businesses using WordPress as their Web platform of choice are at an immediate advantage because of their excellent design and ease-of-use.
However, in order to start driving plenty of valuable organic search traffic from Google, it is important to take the time to improve the default platform.
Fortunately, the sheer size of the WordPress community and associated marketplace make it quite easy to come across excellent themes and hosting services, that will help to increase your business' page rankings and Web traffic.
This article highlights three of the most important steps a small business can take in order to ensure their WordPress site drives and converts traffic for maximum ROI (Return On Investment).
1. Use the best WordPress hosting
All too often small businesses fall into the trap of so-called "unlimited" hosting plans offered at a couple of bucks a month. A couple of bucks a month, really?
If your blog or business is a source of income, why put it at risk by using free or cheap Web hosting to save on a few bucks per month? Check out How do I choose the best small business Web hosting package?
More importantly, by using a high quality hosting service, it is possible to improve the performance and speed of WordPress, which in turn increases your chances of ranking higher in SERPs (Search Engine Results Pages).
Page load time and reliability are ranking factors in Google page ranking algorithms, and compromising on server performance to save a few bucks is simply not a worthwhile business strategy.
Find a dedicated WordPress hosting service like WP Engine that will ensure your business benefits from the best possible performance.
Not to mention that a dedicated service can also offer excellent WordPress-centric support - you'll be glad for it when the time comes.
2. Use a responsive WordPress theme
If you didn't know already, the Internet is going mobile. More and more people are accessing the Web from mobile devices like tablets and smartphones.
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In order for your business to compete and thrive in this new virtual reality, it is vital that your theme supports responsive Web design.
Responsive Web design allows Web pages to display content far more clearly to visitors using smaller screens. This leads to an improved browsing experience, which, by extension, should result in more conversions and revenue.
There are a number of ways to convert an existing WordPress design into a responsive one, but the easiest is simply to purchase a high quality theme that comes with responsive Web design built-in.
Check out our list of the top responsive WordPress themes.
3. Implement great WordPress SEO
WordPress is comes with pretty great SEO features built in, but there are still a number of things you can do to ensure that your blog or website has the best SEO possible.
Check out Top 5 reasons your site is losing Web traffic to Google's Panda, and Small business SEO, 2013 for an up-to-date overview of SEO.
Here are some quick WordPress specific SEO tips:
- Remove unnecessary modules that can slow down the site
- Optimize permalinks (so that SEO keywords appear in the URL of webpages)
- Google Authorship
- Set www or no www for the domain (allowing both leads to duplicate content in Google's index)
- Add descriptive ALT and TITLE tags to all images
- Set rel="canonical" on all pages
- Remove unnecessary content archives (more duplicate content)
Remember that no matter how well your site is optimized for search, the deciding factor will always come down to the quality of your content.
Like it or not, all small businesses need to become media companies and brand publishers if they want a slice of the Internet pie.
It's absolutely vital that you can create high quality, relevant and engaging content - either in-house, or outsourced to a leading blogger/SEO consultant. Find out more by reading 5 reasons why hiring a top SEO consultant is crucial for small business.
So those are my 3 top tips for small businesses using WordPress. What strategies and techniques do you use to ensure your blog or site performs well and provides a high return?
Share your thoughts in the comments.
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