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Which Web platform has the best SEO?

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best web platform for seo

Choosing a blog, shopping cart or website with the best SEO (Search Engine Optimization) Web design can help startups, bloggers and small businesses generate more Web traffic and revenue as quickly as possible.

Web platforms that don't have the best features built-in can slow down the process of growing long term organic search traffic, because content won't rank as high in the SERPs (Search Engine Results Pages).

This article will compare the performance of some of the leading Web design, CMS, online shopping cart, and website builders to help you decide on the best Web platform for your small business, blog or startup.

Comparing SEO for different Web platforms

Any entrepreneur experienced in Internet based businesses or startups will know that one of the most important requirements for online success is to start generating sustainable revenue as early as possible.

By ensuring that webpages are ranked as high as possible by Google search, small businesses, bloggers and startups can ensure they squeeze the most revenue out of the web as possible.

"See the best way to create an awesome website for sales & marketing."

The comparisons below focus on demo profiles of each Web platform - since these are representative of the SEO of sites on these platforms. Note that while there will be differences in the profiles, every effort has been made to choose simple, lightweight examples to make things as fair as possible.

It's important to keep two things in mind when deciding which Web platform to use for your blog, startup or business:

  1. Some platforms have flexible features and can be drastically improved
  2. The less development required, the more resources can be focused on growing the core business

So, while it may be possible to improve the SEO of the Web platforms discussed below, it is important to understand that SEO can be difficult and time-consuming.

Ask yourself "Where do I want my precious resources focused during the fragile startup phase?"

eCommerce SEO

Overall, the eCommerce platforms included in this comparison had good search features. However, there is a tendency for some of them to focus on visual aspects of the page instead of trying to drive more organic search traffic.

Rank Software YSlow PageSpeed Load Time
1 Shopify 84 84 0.89
2 Bigcommerce 76 95 1.52
3 Magento 76 67 1.32
4 Pinnacle Cart 79 81 2.16
5 Volusion 80 65 1.87

Website builder SEO

As you'd expect, there is quite a range of features and performance for sites using online Website builders. Most website builders do a great job of providing top notch SEO.

However, don't get caught up in all the cool extra features and flashy design templates. These work to slow your site and alter your content's SEO so that ranking may suffer - stick to clean, simple interfaces and you'll be driving traffic in no time.

Rank Software YSlow PageSpeed Load Time
1 Weebly 80 89 0.98
2 Wix 84 95 1.70
3 GoDaddy! 79 90 1.44
4 Yola 80 86 1.32
5 Webs 75 28 0.82
6 Homestead 79 57 2.76

CMS SEO

CMS's (Content Management Systems) can be completely overhauled provided you have access to the source code (HTML, CSS, and PHP), and the knowledge and skills to go with the technical requirements.

I've included SME Pals' performance to show the huge difference between a basic CMS (in this case, Drupal) website, and one that has world class improvements like SME Pals.

Rank Software YSlow PageSpeed Load Time
1 SME Pals 96 98 1.18
2 WordPress 77 92 1.11
3 Drupal 83 67 1.14
4 Joomla 78 72 1.11

Have you worked on SEO in order to improve organic search traffic and drive business? Has the time and effort paid off? How high do you rate unbeatable SEO for driving business online?

Share your Web design and development tips and experiences in the comments or join me on Twitter, LinkedIn and Google+ to continue the conversation.