How to turn blogging into a viable business
"Want to learn the quickest way to turn blogging into a sustainable source of income?"
Regardless of whether you are a blogger, entrepreneur, or using a blog to market and grow a business online, the process for driving traffic and generating an income from content is the same.
To make money you need to be able to create great content on a particular topic. That's pretty much it. So why do so many businesses and entrepreneurs struggle?
The problem is that writing takes skill and practice, with a good understanding of the target audience and SEO (Search Engine Optimization). In other words, a blogger needs to be a good writer, a good marketer, and a good SEO.
This article will provide you with all the resources you need to learn how to create content effectively, select a niche topic that you are passionate about and that will bring in money, and give a step-by-step guide to making decent money in the shortest possible time.
Are you up to the challenge?
Before you can start making decent money, you will need to learn a few things. By learning, practicing and honing your skills now, you will save plenty of time and effort going forward.
Blogging is a competitive industry and no-one can afford to waste precious man-hours creating content that isn't highly relevant, highly engaging, and primed to dominate Google search.
Start with the following resources:
- SEO blog post template
- Five top SEO tips for small business bloggers
- 3 best blog marketing tips for 2012
After reading those articles you should be able to structure a post perfectly to maximize your chances of ranking highly in search. You should know how to craft content to boost organic search traffic - SEO. You should know a couple of neat marketing techniques, and understand how social media can help to drive traffic.
How to start a blog
Starting a blog can be divided into two separate categories:
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- Choosing a niche
- Getting online
Choosing a niche
There's as much science to starting a blog as there is creativity. Never choose a topic because you feel will make more money, if it is not a subject you are personally interested in.
Writing is time consuming, and you simply won't stick to it for long enough, if the subject matter is of no interest to you.
With that said, not all topics are equal, and some have greater potential to make money. Read the following articles that talk about how to choose the perfect money making niche for you or your business:
In order to get your blog up and running you will need:
- A domain name
- Website software
There are plenty of great options available to you, and the following articles will help you make the right choice:
Blogging as a business
In the online world, it is far more important to dominate a single niche (even if it is a small one) than it is to be "pretty good" over a broader niches, or a range of niches.
The reason is because focusing on a specific niche makes your content very relevant to people searching for that information. The more relevant, engaging and useful your content is, the more likely you are to build trust, authority, reach and social influence.
Once you have captured one niche, it is then easier to go for the next one. In this way, you can build up your traffic one niche at a time.
The benefit of capturing one niche at a time is that you will be able to make money as you go. If you don't dominate any niche, traffic will be less relevant and less likely to convert.
Building a profitable site step-by-step
If all goes to plan, you should find that you start earning a bit of money within a few months. This revenue should grow in proportion to the amount of traffic your content generates.
As time goes by, more content and social influence will lead to more and more traffic and at some point, you will be able to earn a full-time living from your site.
- Pick a focused niche (use Google AdWords Keyword Tool to help choose the perfect niche phrases)
- Choose a good Web platform - one that has excellent SEO features and proven reliability
- Follow other successful writers via social media and learn from them
- Become skilled at SEO
- Promote and market yourself via social networks and guest posts
- Contribute to other discussions, groups and forums in your niche
- Network and make meaningful connections
- Write at least four to five high quality articles per week
- Learn how to use Google AdSense and other advertising networks to make money (learn about affiliate marketing)
- Explore affiliate advertising (learn about affiliate marketing)
- Sell direct advertising once you have sufficient traffic
- Learn how to use Google analytics to help refine and improve your SEO, marketing and blogging (learn about analytics)
- Be consistent
- Be persistent
It might sound like a lot, but remember that you have plenty of time to master the skills you need. So long as you are always prepared to learn and adapt, you will be able to make money from content.
Do you earn a living from writing online? Have you tried to make money from blogging but failed?
Share your tips and experiences in the comments.
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