I've been exploring ways to make money and am sick of the usual list of bad ideas - I've tried a bunch of these and...
How do I make a better Web store?
About 7 years ago I built an online web store using a system called osCommerce, which was quite popular at the time but seems now to have quite a few limitations when it comes to things like responsive design and automation.
Looking at other stores in our niche, I am worried that we are falling behind and starting to lose clients because we simply can't get our site to look like the newer ones - even though we have spent a lot of time working with the underlying code (HTML and PHP).
Apart from working with code, which I really don't like doing because we seem to make mistakes quite often and end up having malfunctions that our customers bring to our attention, we also can't get things automated properly. I have to manually do bits and pieces of work when a new purchase is made, which is not the end of the world, but it is quite time consuming and I would rather focus on other things.
Our shop is of small to medium size, I would say, so there are quite a lot of products - but not thousands. Do we invest our time and energy into improving our existing eCommerce site, or do we throw everything out the window and start with a new platform?
If we do start from scratch, is there any way to transfer our existing products and information across? We have quite a lot of nice, original content about our products - not to mention all the pricing, sales and discounts, and shipping data that we'd like not to redo if possible.