How to create an eCommerce webpage in minutes
Creating an effective sell page can be tricky. You have to incorporate visual design with functionality, marketing with SEO, performance with analytics, and the list goes on.
At its heart, an eCommerce page should make it easy for a reader to purchase something. This means that it needs to be clear and easy to understand.
In other words, the customer needs to quickly be able to understand what it is they are forking out money for.
In order to be effective, the webpage itself must also instill trust in the customer.
Trust, in the Internet sense, comes from a number of things. Most often the look and feel of a webpage plays an important role. If your webpage looks mangy and poorly designed, the customer is likely to form that opinion of your product too.
Reputation also plays a part - are there testimonials or is there any evidence of prior success?
The problem that most entrepreneurs, SMEs, marketers and startups run into is that they are experts at what they do, but not web design.
This means that you either have to spend a lot of time and effort building an SEO optimized, high converting eCommerce landing page, or you have to pay someone to do it for you.
Both options are quite a hassle.
The quickest solution is to use a web design service tailored specifically for eCommerce, SEO, marketing and conversions, like design-a-webpage.com, and combine it with a payment gateway service like PayPal.
The combination of these two services takes care of your marketing and business design, including SEO and performance, with eCommerce transaction capabilities.
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You can also use any of these world-class eCommerce and shopping cart builders:
How to create an SEO optimized, high converting eCommerce page
Here's a step by step process for creating a high converting eCommerce webpage. Remember that once you have created one using design-a-webpage.com, you can use their clone feature to duplicate the page, making only small modifications to the content to cater for as many different products as you like:
- Create an account on PayPal
- Create a PayPal button (Hint: click on the profile tab in your account)
- Create a free webpage design account at design-a-webpage.com
- Select the Create product landing page option in your design-a-webpage.com account
- Fill out your marketing content and paste the PayPal button code (email version) into the button link URL space provided
- Publish the webpage
- Promote, share and market the webpage to drive traffic
- Use the design-a-webpage.com page management interface to track your webpage traffic
Managing your eCommerce orders and traffic
With the ability to create beautiful, high converting landing pages in a matter of minutes, and view their traffic stats, you can now focus your energy of increasing traffic to the page. Share it socially, market it, advertise it.
Remember that every time the webpage converts and a customer purchases something via PayPal, you will be notified by email. Knowing that a purchase has been made, you are able to fulfill the order quickly and efficiently.
You can also work out exactly how well your webpage is converting traffic by comparing the number of orders with the number of page views shown in your design-a-webpage account. This makes it easy for you to tweak your page's content and improve it to increase the conversion rate.
You can also modify this process to easily market and sell affiliate goods. Check out this example of how to sell a book (via Amazon) using this process:
In this case, clicking the buy it now button takes the reader to the Amazon sell-page where they can use one-click checkout to buy the item. Notice that the URL in the link button contained the affiliate tag, ensuring that the creator of this page gets their share of the sales revenue any time someone makes a purchase on Amazon after following this link.
Try it out and leave a comment with a link to your eCommerce webpage below.
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