Design websites for usability to increase conversions

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When it comes to making sales and conversions, the best website is one that is easy to understand, easy to use, and quick to meet the needs of customers.

Perceived performance (how fast a user thinks a site is) highlights how people believe websites are faster if they are able to accomplish their objectives easily - even if that site is relatively slow.

In other words, a site that is easy to understand and use tends to create a positive experience and improves customer satisfaction levels - so that people think it is faster than it really is.

Home business Web design in 2014

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If you are starting a new home business this year, you'll probably want to know what the fastest, cheapest, and easiest way to build a website is.

Even Matt Cutts, the head of Google's Webspam team, recently stated that the number one mistake people make is not having a website at all. You've gotta do it, so might as well do it right, right?

So every startup needs a website, and its own domain, but the last thing you need is to waste time and money working with difficult, frustrating, or poor quality Web design software and services.

How to create a Shopify eCommerce site

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Shopify is an eCommerce website builder that makes it quick and easy for anyone to build and host their own cutting-edge, responsive online store.

It's the fastest growing hosted shopping cart solution that is dominating the market due to it's elegant user interface, simplicity, power and speed.

Because it's important for an online venture to become operational as quickly and cheaply as possible, Shopify undoubtedly represents the best solution for small to medium sized startups.

5 easy tips to improve your Web design

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There are a few main reasons why every Webmaster should be constantly on the lookout for ways to improve or upgrade their websites.

For a start, Google takes Web page layout and design seriously because they know it impacts the quality of the user experience. They'll even take steps to penalize sites they think are poorly designed.

The design of your website also determines how well it converts. A conversion might be a sale on an eCommerce site, or a newsletter signup on a blog.

Google's top 5 Web hosts for business

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Ever wondered whether Google's top page results are of sufficient quality to be able to base important procurement decisions, for something like Web hosting, on them?

We've always prided ourselves on being able to give pretty accurate reviews of products and services for SMEs, but I thought it would be interesting to see how our manual research compares to Google's algorithms.

Almost everyone uses Google to search for the information they need to make decisions about which services to utilize in their own company.

How to create a website - a guide for complete beginners

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Knowing how to create a website today is more about knowing what website builders, Web hosting services, and Web design tools exist to do the job for you.

I get plenty of people who, on the verge of despair, come to me with questions like "What's a Web host?", or "How do I connect my site to the Internet?".

Here's the thing: you don't need to understand the internal combustion engine to own and drive a car, and you don't need to learn unnecessary things about how the Internet works to have a website.

Shopify, Volusion & Bigcommerce

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An eCommerce website builder bundles eCommerce website design with eCommerce hosting to offer a single easy-to-use, and cost effective solution for businesses and startups.

A modern eCommerce website is a fairly complex thing and for businesses to waste time, money and effort on a custom designed store no longer makes financial, or business, or even common sense.

Because eCommerce is currently undergoing a phase of rapid growth that is also accompanied by increased competition, it is important for retailers and other businesses to use the best website builders to get their online store functioning as quickly and cheaply as possible - in order to focus on marketing, conversions, and sales.

Web hosting reviews - comparing Hostgator VPS to GoDaddy VPS

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"Want to see an in-depth review/comparison of GoDaddy vs. HostGator VPS Web hosting to see which offers the best value for money?"

Both GoDaddy and HostGator offer popular VPS plans available for small to medium businesses and bloggers, and we're going to compare everything from brand popularity to VPS server resources, and pricing.

We've also included research into the prevailing customer sentiment by searching for and aggregating hosting reviews of their respective VPS hosting - to give you the most reliable information to help make a decision on your next Web hosting plan.

eCommerce SEO using structured data (rich snippets) to increase sales

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Any eCommerce store owner looking to increase sales by driving Website traffic from organic search needs to pay close attention to what structured data (rich snippets) is all about.

Structured data allows Google and other search engines to understand more about your products, and transfer that information to potential buyers using search.

From a technical point of view, structured data is implemented by using additional markup in your HTML code that uses an agreed upon vocabulary for representing data in webpages (defined at

Dedicated hosting explained (for non techie types)

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Dedicated hosting (sometimes referred to as dedicated server hosting) is a popular type of Web hosting that guarantees sole use of an entire Web server.

The confusing thing about dedicated hosting is that the term dedicated refers to a client's usage of one entire Web server, but that has nothing to do with performance, speed, server resources, or technical support.

In fact, many people end up wondering why $3 per month business hosting packages seem to offer unlimited bandwidth, while dedicated servers all mention server limitations, like storage space, and monthly transfer - even though they cost tens, if not hundreds of dollars.