Many traditional businesses fail to generate revenue and profits - in fact, they often invest substantial amounts for very little return.
This makes company leaders reluctant to risk further investment. But why does this happen so often? Who's to blame? And, how can we change things?
All of us know of successful bricks-and-mortar companies that have thrown money at Web development, blogs, social marketing campaigns, eCommerce stores and failed to deliver any ROI (Return On Investment).