Free eBook: SEO

Small business SEO is a free 30+ page eBook, available in PDF format, that covers everything you need to know about search optimization in 2012 and beyond.

Written by internationally published technical author, David Mercer, this free eBook is a great companion for any startup or website owner.

With clear and concise information that takes readers right from the very definition of SEO, through to new developments in the online search world, changes at Google, the latest best-practice tips and tricks, and more.

"Small business SEO" will help anyone increase the volumes of highly qualified organic search traffic arriving at their site through a wide range of SEO techniques, including but not limited to technical, content, performance, and off-site SEO.

5 reasons why video blogging is great

Video blogging (adding clips to a blog) can help to drive traffic, lower bounce rate, increase engagement and conversions, and generally improve SEO (Search Engine Optimization) and Internet marketing.

Video blogging also provides plenty of "different" marketing opportunities that written content can't - because it is a rich medium for communication.

Bloggers who rely on written content only may find their rankings in search engines suffering as Google continues to include more and more video results (especially from YouTube) in its organic search results.

Five awesome tips to extract valuable secrets from Google analytics data

Google analytics provides a wealth of valuable SEO data. But are you using it to its full potential to help create better content, drive more traffic and convert it more effectively?

It often helps to mine Google analytics data for SEO intelligence with a specific business objective in mind. The analytics and SEO tips covered in this article are all techniques I use to help me decide what new content to create, and whether or not my content is making an impact.

Drupal SEO

"How good is Drupal for SEO?" The answer: great Drupal SEO is easy to implement with the right strategy, information and modules. However, Drupal makes it easy to shoot yourself in the proverbial SEO foot at the same time, so you have to be careful. Fundamentally...

Must have Drupal modules for an SEO friendly website

Drupal has a number of contributed modules available to enhance its built in SEO features.

By adding and combining the features mentioned below, you can be assured that your web presence will compete well for attention from Google and other search engines.

It's important to get some of these modules installed and running early on as not all of them work retrospectively on existing content.

Does anyone care about meta tags

In the early days of the Internet, meta tags played an important role in how websites were indexed, classified and viewed by the fledgling search engines.

A variety of meta tags sprang up to offer helpful information (not to website visitors, but to search engines) about a webpage. Makes sense to do that if you want to appear in search results, right?

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