SEO

Popular SEO strategies to avoid in 2014

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Google has been on the warpath lately, laying waste to a host of spammy websites but causing a lot of collateral damage to genuine businesses in the process.

More often than not, when Google penalizes a website, it is for a good reason - even if most webmasters tend to disagree.

Almost invariably, somewhere along the line, the penalized site has engaged in SEO practices that go against Google's guidelines.

3 tips to keep high rankings in Google search results

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It's commonplace in the Google forums to hear complaints from business owners, bloggers and webmasters about how their Google page rankings have dropped.

Since the introduction of Hummingbird and Penguin 2.1, it seems that a lot of businesses, that weren't necessarily doing anything bad or blackhat, have dropped out of the SERPs, and are suffering.

But why?

How to monitor SEO keywords despite Google Analytics' "not provided"

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Even if you didn't hear about Google's decision to hide all of its search keyword data behind the dreaded "not provided" catchall, you will no doubt have felt its effects.

Being able to determine which search terms are driving Web traffic and revenue is obviously pretty useful for maximizing conversions and adding new content, amongst other things.

Why Google is bad for small business

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Think of the Internet economy as a farmer’s field full of little green plants. Each plant represents a business, and the stuff that makes them grow is traffic (just like rain makes real plants grow).

Now, imagine that in between the rain clouds and our fledgling plants, there is a huge funnel that collects the rain and pours it over the field. Let’s call this funnel Google.

Google’s job is to make sure that all the sprouts get a fair share of water (provided they are of good quality), and that any weeds that are harmful to the ecosystem aren’t watered. All day long Google funnels rain onto various different plants in order to help them grow.

How Google analytics can be exploited to harm your business

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Businesses rely on analytical data about their Web traffic for all sorts of important things, like working out how much to charge advertisers, or how to market their products.

Google analytics is essentially the eyes and ears for most small to medium businesses online.

But what if you were able to subvert Google analytics? What if I was able to get your analytics to start reporting the wrong thing? How would this affect your business?

This article shows how easy it is to exploit a weakness in Google's analytics code in order to render their data essentially meaningless.

When a Google algo update causes a sudden drop in Web traffic

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Google implements algorithm updates that can cause your search traffic to drop instantly for no apparent reason - it's sometimes called the Google dance.

In the vast majority of cases, the reason for a sudden drop is related to a problem with your own site, or duplicate content and poor quality backlinks.

In other words, if you've been hit by an update and lost all your traffic, the problem is most likely something you have to fix. But, not always.

Top result in Google search against Google's own guidelines

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Almost everyone with a blog or website, at some stage, is going to want to learn how to increase website traffic from search results.

So how do you go about it?

Well, the likely thing is to search on Google using the phrase (or something very similar) "increase website traffic".

But oddly enough, this very SEO phrase highlights the failure of Google to determine which results are of high quality (and should therefore appear at the top of search results), and which are of poor quality (and should not appear high up in the page rankings).

5 funniest webmaster meltdowns over Google traffic & SEO

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Webmasters, bloggers and anyone else trying to make a living off the Internet, and in particular, Web traffic generated Google search, will understand how enraging it can be.

From time to time, Google release algorithmic updates, data refreshes, or completely new search engine algorithms to combat various blackhat SEO and webspam techniques.

On occasion, hard working, genuine bloggers and entrepreneurs get caught in the cross-fire, and having the source of your livelihood pulled from under you, like the proverbial rug, can lead to some explosive tirades in the forums.

eCommerce SEO using structured data (rich snippets) to increase sales

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Any eCommerce store owner looking to increase sales by driving Website traffic from organic search needs to pay close attention to what structured data (rich snippets) is all about.

Structured data allows Google and other search engines to understand more about your products, and transfer that information to potential buyers using search.

From a technical point of view, structured data is implemented by using additional markup in your HTML code that uses an agreed upon vocabulary for representing data in webpages (defined at schema.org).

The best SEO company/service comparison list

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"Are you looking for a comparison list of all the best paid and free SEO companies, services & software ranked and categorized by their quality and offering?"

SEO (Search Engine Optimization) is a huge discipline that incorporates aspects of content creation (i.e. blogging, video, localization, etc), social media interaction, Web development (HTML, Web design), and even server and network architecture (speed, performance).

For businesses looking to increase both the volume and quality of their website traffic, originating from organic searches on Google and other search engines, tackling the issue of SEO intelligently and cost-effectively is not a trivial task.