Transcript of a marketing consult

I recently did a one hour consultation with Stephen Conroy, the owner of cong IT in New York.

Stephen had requested a meeting to give him a feel for what he should be doing in order to promote his new business.

We chatted on Skype and at the end of the hour had covered quite a lot of ground. Poor Stephen had his ear bent by me for most of that time.

But it occurred to me that seeing a real-life consultation that deals not only with good practice (predominantly Internet based, in this case), but also shows the other side of the coin - interaction and thoughts from the business owner himself - might be really interesting to everyone else.

Online marketing (complete beginner's guide)

The first time I started an online business I spent the vast majority of my time actually creating the service. What I should have been doing was marketing it aggressively.

5 tips on repeat-business marketing

Most small businesses treat their websites like business cards. This is an egregious waste of potential. Instead of viewing a website as something you "have" to have, start using it to drive growth.

Traditional small business generally has to rely on word of mouth to grow the customer base, but the rules have changed thanks to the Internet and Internet marketing.

If you aren't already generating revenue via your web presence, it's time you adapted to take advantage.

Top Internet marketing stupidities

Almost everyone who sets out to generate revenue through an online marketing campaign, regardless of whether they are promoting a blog, eCommerce store, or something else, inevitably run into the question of how to get people to visit the site. Without human eyeballs on webpages, you can't hope to make any money.

The temptation is to find a quick and painless Internet marketing solution that so very many people out there are just waiting to capitalize on. Probably with the stereotypical licking of the lips and rubbing of the hands.

Online marketing explained with cows

It can be a challenge, especially if you're new to the game, understanding what marketing jargon means. Inevitably you end up having to go and find some definitions to help keep track of what everyone is going on about.

So if online marketing is a scary and unfamiliar world, with danger everywhere, like this: