Offering a free eBook is a great marketing strategy for any type of blog or business - big or small.
If you want to drive growth, increase sales and conversions, then creating a free eBook is one of the most affordable ways to do it.
It's important to understand that a free eBook is a representative of your brand. It is your voice on the Internet. As such, there is little point in creating an irrelevant, poor quality eBook for the sake of creating an eBook.
A good eBook provides value to potential clients. It should help them, engage them, inspire them, and above all, help to put them in a position to pick up what you are putting down.