Why businesses fail online

Many traditional businesses fail to generate revenue and profits - in fact, they often invest substantial amounts for very little return.

This makes company leaders reluctant to risk further investment. But why does this happen so often? Who's to blame? And, how can we change things?

All of us know of successful bricks-and-mortar companies that have thrown money at Web development, blogs, social marketing campaigns, eCommerce stores and failed to deliver any ROI (Return On Investment).

5 top mobile marketing strategies

Mobile marketing is set to become as important as traditional online marketing - probably more so, in the coming few years.

Tablets, smartphones and other mobile devices are quickly grabbing online market share, so it makes sense to start looking at innovative strategies that you can put in place to ride the current wave of adoption.

5 ways to get bricks-n-mortar customers online

Here's the thing about moving traditional customers online; you have to find innovative marketing strategies and ideas to get them to migrate.

5 reasons why every company should offer a free eBook

Offering a free eBook is a great marketing strategy for any type of blog or business - big or small.

If you want to drive growth, increase sales and conversions, then creating a free eBook is one of the most affordable ways to do it.

It's important to understand that a free eBook is a representative of your brand. It is your voice on the Internet. As such, there is little point in creating an irrelevant, poor quality eBook for the sake of creating an eBook.

A good eBook provides value to potential clients. It should help them, engage them, inspire them, and above all, help to put them in a position to pick up what you are putting down.

5 reasons why video blogging is great

Video blogging (adding clips to a blog) can help to drive traffic, lower bounce rate, increase engagement and conversions, and generally improve SEO (Search Engine Optimization) and Internet marketing.

Video blogging also provides plenty of "different" marketing opportunities that written content can't - because it is a rich medium for communication.

Bloggers who rely on written content only may find their rankings in search engines suffering as Google continues to include more and more video results (especially from YouTube) in its organic search results.

Marketing strategies (plus tons of bonus tips & ideas)

Coming up with marketing ideas for small business can be a challenge. With the wide array of options available, it is important to invest time and money into the most effective marketing ideas to bring the highest returns.

This list will provide great strategies for any small business, while being mindful of the major changes that have been occurring in the online world - in particular with Google and the rise of mobile.

Top five questions to ask your head of digital marketing

Online marketing is about much more than introducing carefully selected keywords and phrases into content to optimize for organic search; or build up backlinks to increase traffic.

The phrases marketing & SEO have become really broad - basically, they can mean anything involving PPC, conversion optimization, analytics, social media, and a host of other activities.

Breakthrough marketing: How to get noticed

Businesses can take off overnight. Social networks, global media, the Internet, marketing and word-of-mouth that spans the globe can drive your message to millions of people instantly. But it rarely "just happens".

If you've been marketing your startup, product or business online then you'll have seen product launches that seemed to come out of nowhere to become the hottest thing around, or videos and content that have gone viral driving millions of potential customers through to the originators - the "Charlie bit my finger" YouTube video sensation netted that family several hundred thousand dollars in revenue:

While some people luck out and ride a wave of viral/social popularity, basing your livelihood on success through blind luck is not a particularly fruitful strategy. Most people have to work hard for quite some time before they achieve a breakthrough marketing success. Fortunately, there is a lot you can do to give yourself every chance of success.

"The Tipping Point" outsells other business books

Do a search on Amazon for books on advertising, and it's no surprise that Malcolm Gladwell's "The Tipping Point" shows up first. It's been a smash hit for quite some time now - around ten years and counting.

Affiliate marketing (complete beginner's guide)

Learning how to be an effective affiliate marketer on one of the top affiliate programs is a great skill to have for entrepreneurs and anyone looking to start up their own business.

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