5 alternatives to free press release distribution

If you have been tempted into using an online press release distribution service (free, or otherwise) then I'm here to warn you about the risks.

Search marketers used pr distribution services to quickly spread "news" and articles of dubious quality around the Web. This lead to a huge increase in targeted backlinks that improved organic traffic listings and PageRank in Google.

Essentially, press release distribution services became a great black-hat SEO strategy that worked well - until Google caught on.

Advantages of word-of-mouth marketing

So many companies focus on sexy marketing strategies like paid advertising (PPC), social media likes, tweets & follows, and organic search traffic from Google, that far too little attention is given to good old fashioned word of mouth.

3 creative marketing ideas for creative companies

If you're in the business of making and selling unique stuff then the marketing strategies you use should reflect the creativity of your products in order to reach out to the right people.

Fortunately the Internet is full of the "right people" just waiting to place an order. But your message has to find them in the right place in the right way.

That's why it pays to think creatively about marketing instead of following the pack and doing the same old "tried and tested" things.

Why great customer service is the best marketing strategy

Any company that outsources their customer service is being silly, and are inviting competitors to swoop in and pilfer their client base.

Customer service is one of the few real opportunities you have to forge a solid relationship with people. Why on earth would you want to hand it over to someone else (who hides you from the people that sustain your business)?

And while handling customer complaints and queries can seem like a chore, it can be converted into one of the most powerful marketing strategies available to you.

Cost effective marketing with free online services

The concept of freemium (i.e. offering a free trial but charging for upgrades) services has proven to be a pretty effective marketing strategy.

Freemium offers are all over the show - especially in the software and online services industries (like Web hosting, data analytics, social media management, etc).

That's not what I want to talk about here.

I think there is far more opportunity to promote a company by taking things a step further:

3 things to avoid when starting an affiliate marketing program

Starting an affiliate program to market your business online is a great way to get real growth - but it comes with dangers that you must manage pro-actively from the start.

By definition, affiliate marketing hands a degree of control over to the publishers who market on your behalf.

Because these publishers are incentivized with sales commissions, they may end up using advertising and promotional strategies that your own company might not be comfortable with.

7 top networking tips

When I started my first company some years ago I placed all my focus on creating a great offering, but almost no effort went into sales and networking. Needless to say that it took an incredibly long time to get off the ground - 6 years in fact.

During that time I learned a lot about how business works, and my focus has shifted almost completely onto sales, marketing and networking.

Nowadays, a good idea with a quality product backed by excellent service is the bare minimum required to succeed. Because there is so much competition (especially online), what sets companies apart these days is how effectively they can network and promote themselves.

10 great tips to make Google AdWords profitable

With the majority of all Internet traffic passing through organic search, it is only natural to want to advertise on Google using AdWords.

3 powerful alternatives to SEO

I am an ardent supporter of creating great quality content that ranks well in Google search for marketing purposes.

Recently, however, I have been forced to concede that organic traffic from Google is no longer reliable enough.

Since 2012 Google's search results have been in upheaval, and while the general thrust of the changes are to improve search results and cut out spam, there has been significant collateral damage along the way.

GetResponse vs. Constant Contact

Anyone looking to grow their business using a mailing list will likely want to make use of one of the leading online email marketing services - but which one?

As a business owner, you probably don't have time to set up a free trial on every site around, so it helps to know which one can get you started the easiest.

SME Pals has already done an analysis and comparison review of the top email marketing services, but that analysis doesn't really speak directly to how easy or hard it is for a beginner to set up their own email based campaign.

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