Well managed 404 "file not found" errors can turn potential problems into great opportunities that help you get the most from Web traffic that might otherwise slip between the cracks.
Even if visitors are trying to find content that no longer exists, a good 404 error page can direct them to the information they are after and lead to a conversion - just like any other good landing page.
Makes sense right? Just because a visitor is after a non-existent page (perhaps they have been directed to a mistyped URL from another site) doesn't mean we can't try give them what they're after anyway.
One of the key factors in the success of any eCommerce site is great marketing - and email marketing is one of the most effective of all Internet marketing strategies.
Growing a strong, valuable mailing list is something that must be built into the fabric of your eCommerce business right from the start - because it takes time to grow a good list.
A mailing list helps to protect your store from sudden drops in organic search traffic (whenever Google introduces a new algorithm change) by giving your business access to opt-in subscribers who are already predisposed to buying your products.
Good UI (User Interface) design, on the Web, plays a vital role in helping customers understand your products and services, and can improve conversion rates dramatically.
Recently, I undertook to upgrade an existing website that offers tracking, analytics and market research services for retailers and publishers selling books and products via Amazon.
This market research site, RankTracer, was originally designed in 2006, based on osCommerce platform - anyone looking to design an eCommerce site today should instead consider alternative, market leading shopping cart software at Top shopping cart software, 2013.
Here's a quick step-by-step, beginner's guide to building a website (for free, or very little cost) using one of the world's best website builders - Weebly.
The reason I chose Weebly to create a website is because hosted website builders, like Weebly, are easier to use than alternative Web design methods for small business - such as content management systems (CMS).
For small and home business startups, or traditional businesses without solid Web design skills and experience, a good website builder is the natural choice to create a professional website quickly, and cheaply.
Drupal & Joomla are two popular CMS systems that offer powerful Web design and development features, and both have recently been overtaken in popularity (in the United States) by Wix & Weebly.
What's interesting about this trend is not that one brand of Web development tool has become more popular than another, it's that it signals a change in the way small and home businesses build websites altogether.
Americans are opting for ease of use and speed of development over power and flexibility when it comes to building small business websites.