development

How business websites should handle 404 errors

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Well managed 404 "file not found" errors can turn potential problems into great opportunities that help you get the most from Web traffic that might otherwise slip between the cracks.

Even if visitors are trying to find content that no longer exists, a good 404 error page can direct them to the information they are after and lead to a conversion - just like any other good landing page.

Makes sense right? Just because a visitor is after a non-existent page (perhaps they have been directed to a mistyped URL from another site) doesn't mean we can't try give them what they're after anyway.

How to increase profits after removing "above the fold" ads

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Webmasters have a perennial problem when it comes to placing ads on their sites - ads generate profits, but hurt Google rankings (reducing traffic and revenue).

And, Google recently updated their page layout algorithm, catching out a fresh wave of webmasters who are now scrambling to redesign their sites without loosing too much income.

It's kind of a catch-22 for anyone looking to squeeze the most out of their Web traffic without risking a penalty.

How to integrate GetResponse email marketing into your shopping cart

One of the key factors in the success of any eCommerce site is great marketing - and email marketing is one of the most effective of all Internet marketing strategies.

Growing a strong, valuable mailing list is something that must be built into the fabric of your eCommerce business right from the start - because it takes time to grow a good list.

A mailing list helps to protect your store from sudden drops in organic search traffic (whenever Google introduces a new algorithm change) by giving your business access to opt-in subscribers who are already predisposed to buying your products.

Beautiful Web design (for beginners) with Google Fonts

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Regardless of whether you have a blog or an eCommerce store, having a beautiful website will lead to an increase in conversions, because people trust professional looking sites more.

Even though there are a few examples where unattractive site design has not prevented a business from becoming popular, good Web design makes better financial sense.

So why not make the effort?

How better UI Web design increased my conversions by 200%

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Good UI (User Interface) design, on the Web, plays a vital role in helping customers understand your products and services, and can improve conversion rates dramatically.

Recently, I undertook to upgrade an existing website that offers tracking, analytics and market research services for retailers and publishers selling books and products via Amazon.

This market research site, RankTracer, was originally designed in 2006, based on osCommerce platform - anyone looking to design an eCommerce site today should instead consider alternative, market leading shopping cart software at Top shopping cart software, 2013.

How to create inset text with CSS Web design (for beginners)

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Inset text can make your Web design look beautiful, and while it is cutting edge, it's also super easy for beginners to implement using CSS and a bit of HTML.

Creating text with subtle shadows and shading, that gives the impression of depth, is a widely used Web design technique on many leading blogs and websites.

You can even see it in action in the SME Pals site name - and best of all, it uses lightweight, clean CSS instead of clunky, slow images.
Inset text can make your Web design look beautiful, and while it is cutting edge, it's also super easy for beginners to implement using CSS and a bit of HTML.

Creating text with subtle shadows and shading, that gives the impression of depth, is a widely used Web design technique on many leading blogs and websites.

You can even see it in action in the SME Pals site name - and best of all, it uses lightweight, clean CSS instead of clunky, slow images.

Killer CSS3 Web design tips for complete beginners

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"Want some awesome Web design tips to help make your blog or website beautiful, without having to learn CSS3?"

CSS3 is super easy to use (even if you are a beginner who's completely allergic to Web design and development).

It's also really good for SEO (Search Engine Optimization), speed and performance.

You can read more about how and why CSS3 is a must for modern blogs and websites at How CSS3 can improve SEO and maximize conversions.

How to build a website for free with Weebly

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Here's a quick step-by-step, beginner's guide to building a website (for free, or very little cost) using one of the world's best website builders - Weebly.

The reason I chose Weebly to create a website is because hosted website builders, like Weebly, are easier to use than alternative Web design methods for small business - such as content management systems (CMS).

For small and home business startups, or traditional businesses without solid Web design skills and experience, a good website builder is the natural choice to create a professional website quickly, and cheaply.

Popular website builders, Weebly & Wix, overtake Drupal & Joomla in Google Trends

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Drupal & Joomla are two popular CMS systems that offer powerful Web design and development features, and both have recently been overtaken in popularity (in the United States) by Wix & Weebly.

What's interesting about this trend is not that one brand of Web development tool has become more popular than another, it's that it signals a change in the way small and home businesses build websites altogether.

Americans are opting for ease of use and speed of development over power and flexibility when it comes to building small business websites.

5 top SEO tips that might save your business

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This article will highlight five important SEO tips that you can use to make sure that your website is being correctly indexed and fairly ranked in the search engines.

Since Google's Panda updates, many people have realized that SEO (Search Engine Optimization) is important as a defensive business strategy.

In other words, understanding SEO is now important in order to prevent unnecessary penalties that lead to a loss of organic search traffic and revenue.