A lot of popular blogging techniques have died out as Google's search algorithms (and the rise of social media) have changed the content landscape of the Internet.
For startups and small businesses utilizing blogging as part of their content marketing strategy, keeping tabs on industry best practices can be a bit like trying to herd cats.
As a result, unfortunately, many people find themselves swimming upstream as their content fails to capture high rankings in search results, generates little to no buzz, and generally offers little to no return on investment (ROI).
I recently had an article featured on Entrepreneur, one of the leading business blogs (and print magazines) in the world.
The benefits of posting a guest article on a popular, influential blog like this are simultaneously varied and substantial - especially if you can write something that captures the interest of their readers.
"Felix Marsh has shared a great list of really useful tips for small business owners who want to get the most out of their blogs."
Blogs don't write themselves!
For many people the following story may sound familiar….
Having been incredibly enthusiastic and passionate about his blog, keen to update it regularly with new material and getting a real buzz out of seeing his page views increase each month, James suddenly found himself falling out of love with the whole process.
"Want some great marketing strategies and blogging tips to make more money from your website traffic?"
While many bloggers and businesses struggle with increasing Web traffic to the point where there is enough to make money, it is often the case that converting that traffic into revenue proves more difficult than anticipated.
Recently, a popular local blog in my hometown shut down because they were unable to find sponsors - their problem wasn't getting Web traffic, it was converting it into revenue.